HSMAI to Honor Cendyn/ONE and Hotel del Coronado with the Gold Award in 59th Annual Adrian Awards Competition
Winners will be recognized at the HSMAI Adrian Awards Gala Feb. 16, 2016, in New York City
BOCA RATON, FL. February 28, 2016 - The Hospitality Sales & Marketing Association International (HSMAI) will honor Cendyn/ONE and Hotel del Coronado with the Gold Adrian Award for digital marketing excellence for its winning entries in the 59th annual Adrian Awards, the largest and most prestigious global travel marketing competition.
This year's contest was one of the most competitive in history, garnering more than 1,300 entries from around the world, with entries judged by distinguished executives from all sectors of the industry.
In 2015, Cendyn/ONE launched a series of data-driven digital advertising campaigns that positioned the majestic Hotel del Coronado as the ultimate romantic Southern California destination and "the world's choice for creating inDELible moments and connections.” Following a strategy shift in 2014, Hotel del Coronado moved away from discounts to promote value added packages. Cendyn/ONE worked with the hotel to design dynamic, engaging, digital display ads which focused on experience rather than price, which resulted in a 32% uplift in bookings and revenue and a 7% increase in average daily rates.
Cendyn/ONE leveraged eInsight®, their fully Integrated Cloud-based CRM + Data-driven Digital Marketing Platform, to profile Hotel del Coronado's high yield guests, learn from past campaign performance, and generate actionable insights for audience segmentation and geographic targeting to build a sophisticated look alike model. The integration of first party CRM data with programmatic advertising and real-time bidding (RTB) allowed the campaign to prospect, find and convert consumers that closely matched the profile of Hotel del Coronado's best guests across their digital marketing channels. As a result, the campaign reached an affluent, in-market audience that booked at a higher rate.
“We are very proud to be part of Cendyn/ONE's success. The Hotel del Coronado campaigns epitomize what digital advertising can do for hoteliers. It not only captured the essence of the resort, but also reached our ideal audience, leading to increased digital bookings and guest engagement,” said Sara Harper, Hotel del Coronado's director of marketing.
“We are truly happy to share our success with Hotel del Coronado, said Charles Deyo, CEO & Founder of Cendyn. They have fully embraced our Data Intelligence platform and they always come to us with a clear strategic vision. Hotel Del challenges us every year with new ideas and inspires us to push the boundaries of digital marketing even further.”
Cendyn/ONE will receive the Gold award during the annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives at the New York Marriott Marquis on Feb. 16.
In addition to commending Cendyn/ONE's award-winning work, the Gala and dinner reception honors lifetime achievements in travel/hospitality marketing, as well as The HSMAI Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization. All winning entries will be accessible in the Adrian Awards Winners Gallery online following the gala at www.adrianawards.com.
About Hotel del Coronado
Set on one of America's best beaches, the legendary Hotel del Coronado has welcomed discerning travelers for more than 125 years to experience the Southern California coastal lifestyle at its best. Here, the magic and nostalgia of the property's storied past blends seamlessly with contemporary luxury in 757 guestrooms. The newly renovated Hotel del Coronado and Beach Village enclave have every modern amenity imaginable from bespoke concierge services and holistic spa experiences to private chefs and exquisite oceanfront dining. Known for creating inDELible memories and engaging experiences with endless recreational activities, an award-winning spa, and oceanfront dining, this world-renowned San Diego resort seamlessly connects her storied past with today's Southern California coastal lifestyle.
About Cendyn/ONE
Cendyn/ONE™ is a leader in integrated Cloud-based CRM and Data-driven Digital Marketing for the hospitality and travel industry. A part of the Cendyn® portfolio, Cendyn/ONE™ provides hotels and resorts with Data Intelligence—a fully-integrated, cloud-based software and services platform that delivers a single view of guest history, value, behavior, desire, intent and engagement in order to drive higher marketing ROI while increasing guest satisfaction and loyalty. Our teams are experts in data integration, analysis and optimization; we seamlessly combine first and third-party data to deliver dynamic, one-to-one marketing and advertising across all digital channels. For more information, visit www.cendynone.com or call +1.855.795.4832.
About Cendyn
Over the past 19 years, Cendyn® has developed innovative, cloud-based SaaS platforms for the event industry and leisure hospitality space, represented by its two signature companies: Cendyn/ONE™ and Cendyn Arcaneo®, providing an end-to-end event technology platform which is revolutionizing the way clients plan, execute and measure events worldwide - including corporate entertainment and sponsorship ticket spend. With office locations in the USA, Canada, the UK and Singapore, the Cendyn portfolio of companies proudly serves over 30,000 clients in 143 countries and enterprise spend levels in excess of 1 billion USD. For more information on Cendyn and its subsidiaries, including; Cendyn SPACES®, an innovative co-workplace environment; and the award-winning restaurant concept, M.E.A.T. Eatery & Taproom™, please visit www.cendyn.com or call +1.800.760.8152.
About HSMAI
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI's MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.
Contact:
Dee Surico, Marketing Manager
[email protected]
561.419.2147
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
