Another First for the World's Most Luxurious Hotel

Burj Al Arab Jumeirah pushes the boundaries of innovation with its revolutionary island leisure concept - to be delivered by ship from Finland

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. January 28, 2016

DUBAI, UAE - January 28, 2016 - The world's most opulent all-suite hotel, Dubai's sail-shaped Burj Al Arab Jumeirah, is bringing an expansive outdoor luxury leisure concept, called 'North Deck', to the market - by ship from Finland, over 8,000 nautical miles away. The hotel, which is renowned for pushing the boundaries of architectural design and luxury service, unveils a global first in hotel construction with a breakthrough combination of creative marine design, ingenious engineering and guest-friendly planning.

The North Deck, which is due to open to guests in the second quarter of 2016, has been developed using state-of-the-art marine technology, design and manufacturing expertise, with a strong focus on environmental benefits. The 10,000m2 private luxury deck will fan 100 metres out into the Arabian Gulf and accommodate 32 cabanas, 400 sun loungers, one fresh water pool measuring 612m2 and one salt water pool measuring 828m2, one restaurant and a bar.

The deck has been developed by marine construction experts ADMARES at a shipyard in Finland that specialisies in the construction of cruise ships and yachts, guaranteeing the highest standards in both manufacture and finish. The off-site process has meant minimal disruption to guests.

Made from steel and weighing around 5,000 tonnes, the North Deck left Finland on 9th January 2016 and is currently being transported to Dubai by sea. On arrival at the hotel in mid-February, the six sections will be lifted by crane and lowered onto a grid of 90 steel piles, each 914mm in diameter, stretching from the hotel out into the Arabian Gulf.

The construction and steel pile installation process will cause minimal impact to the marine environment. In fact it has been designed to provide shade for local fish and to attract undersea ecosystems that are known to cluster around steel piles.

Anthony McHale, General Manager of Burj Al Arab Jumeirah, commented: “As a hotel we are dedicated to surpassing guest expectations by providing the ultimate Arabian hospitality experience and we have no doubt that North Deck will do just that. We are hugely excited about its arrival - North Deck is a true reflection of Dubai's own ambition to provide the most outstanding experience for guests visiting and living in Dubai.”

Robert Swade, Jumeirah Group Chief Operating Officer: “Dubai is renowned for providing exceptional experiences. This is the first time a structure of this nature and size has been built in one country and then transported to another country to be assembled and operated. We are really pushing the boundaries of innovation and demonstrating how committed we are to positioning Dubai as the most exciting destination in the world and Burj Al Arab Jumeirah as the finest provider of luxury experiences.”

About Jumeirah Group

Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts including the flagship Burj Al Arab Jumeirah. Jumeirah Hotels & Resorts manages properties in Dubai and Abu Dhabi, UAE, and Kuwait in the Middle East; Baku, Bodrum, Frankfurt, Istanbul, London, Mallorca (Spain) and Rome in Europe; the Maldives and Shanghai in Asia. Jumeirah Group also runs the luxury serviced residences brand Jumeirah LivingTM with properties in London and Dubai; the new contemporary lifestyle hotel brand VenuTM; the wellness brand TaliseTM; Jumeirah Restaurant Group DubaiTM; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality ManagementTM; and Jumeirah SiriusTM, its global loyalty programme. Future openings include luxury and lifestyle hotels in China, India, Indonesia, Jordan, Malaysia, Mauritius, Oman, Russia and the UAE. www.jumeirah.com

About Burj Al Arab Jumeirah

Burj Al Arab is managed by Jumeirah Group, the global luxury hotel company and a member of Dubai Holding. It is designed to resemble a billowing sail and stands at a height of 321 meters. It is one of the most photographed structures in the world and has been consistently voted the world's most luxurious hotel, with features including in suite check-in and check-out, reception desks on every floor, round-the-clock private butlers and use of the hotel's Rolls-Royce fleet and private beach. The hotel's 202 luxury suites range from 170 to 780 square meters with a rain shower and a Jacuzzi in each suite, as well as six restaurants and conference and banqueting venues.

About ADMARES:

ADMARES Ltd. is a global company leading the alternative real estate field with the latest innovations in floating accommodations. ADMARES's solutions include Villas, Hotels, Resorts, Islands and complete Cities - all based on an innovative floating technology developed by ADMARES. The products combine technological knowledge from the marine, offshore and land construction industries with state-of-the-art green intelligence, visionary construction technologies and building automation systems. www.admares.com

Contact:
Burj Al Arab, Marketing and PR Department
PO Box 74147
Dubai, United Arab Emirates
[email protected]
+971 4 301 7926
www.jumeirah.com/burjalarab