Hotel Paves Way For Housing In London Housing Zone
HARROW, U.K. November 10, 2015 - Pro Auction announces an auction of the entire contents of The Best Western Cumberland Hotel 1 - 3 St. Johns Road, Harrow HA1 2EF on the 18th November 2015. The entire contents will go under the gavel and will encompass everything at the premises, from the 85 superbly appointed rooms and suites, all guest areas, including the bar, foyer areas, restaurant, full commercial kitchens and on site laundry.
The sale will be live from The Hotel premises and webcast over the internet via the BidSpotter platform. Viewing is available to the public on the 16th & 17th November 2015 between 10.00am and 3pm and prior to the sale commencing on the 18th between 8.30am and 10.00am.
Planning consent has been granted for the demolition of the existing hotel buildings and phased redevelopment of the site to provide 121 residential flats including affordable housing within two blocks with basement and ranging from five to nine storeys in height. Harrow is one of the boroughs named by London Mayor Boris Johnson as a London Housing Zones which sees fast tracking 28,000 new homes for Londoners in nine zones across the capital and vast regeneration over thousands of hectares driven by £260m of new investment.
The event offers both the hospitality industry and individual buyers an unrivalled opportunity to purchase the contents of this first class hotel at a fraction of new replacement cost. The property has recently had an extensive led refurbishment and the lots offered are in impeccable order.
Items of note include the contents of the quality 85 hotel rooms and suites and the contents of lobbies, offices, modern fully equipped kitchens, together with crockery, cutlery, soft furnishings, boilers, laundry equipment, and housekeeping and back of house are to be included within the sale. In total, there are over 500 plus lots - constantly upgraded to meet the requirements of a hotel of the Cumberland's position, and follow the sale of the property to developers.
The auction takes place from the hotel with online bidding possible through www.bidSpotter.co.uk. Catalogues are available by calling (44) 01761 414000 or via a download from the auctioneers website.
Mark Flynn of Pro Auction comments: “The sale presents a rare opportunity to acquire quality assets quickly and cost effectively given such a large quality hotel. It is possible for bidders to buy the entire contents of the bedrooms with three types of accommodation schemes to attract a variety of buyers and scales of purchase, accommodating the quality of a classic hotel, given we are selling everything within the hotel we expect the sale to be of interest to a wide base of other hoteliers and people in the hospitality industry generally.”
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
