HX: The Hotel Experience - Rooms to Restaurants (HX), Debuts November 8-10, 2015
New York City, NYC. September 29, 2015 - To mark its centennial anniversary, the International Hotel, Motel + Restaurant Show® (IHMRS) is unveiling a spectacular new brand and mission to better capture the dynamic innovation of the hospitality industry. HX: The Hotel Experience — Rooms to Restaurants (HX), debuts November 8-10, 2015 at the Jacob K. Javits Convention Center, New York City and represents a bold new strategic direction.
This multimillion-dollar investment aimed at revitalizing the largest hospitality trade event in North America, is founded on the belief that true hospitality is anticipating a guest's needs to create a memorable and unique experience. To achieve that, HX will focus on innovation, inspiration and information.
“Making this enormous change at our 100-year juncture is exciting,” said Anthony G. Mangano, President Syramada Hotel Corporation (Syracuse, NY) and Chairman of the Board for HX 2015, “These are not tweaks or modest improvements. HX 2015 is an entirely new show.”
The deep dive transformation from IHMRS to HX called on industry experts, research-based data, and prior-year show assessments to identify what the show could and should bring to the industry.
Says Mangano, “It all came down to delivering true hospitality, that is, anticipating a guest's needs before they even know they need it. We all agreed we wanted a show that performed at this level.”
HX is now poised to deliver this brand of true hospitality for the hospitality industry, rooms to restaurants. Every component of the hospitality experience for hotels, motels, and restaurants will be represented in five new show divisions: Food & Beverage, Guest Services, Technology, Kitchen Design, and Rooms Division.
The HX show floor features engaging new product theaters - HX: ONSTAGE RESTAURANT and HX: ONSTAGE HOTEL. Industry experts appearing live in HX: STUDIO will cover everything from cooking trends and marketing strategies, to social media and handheld devices. Informatively-rich lounge areas provide guest comfort while HX: TECH showcases the hottest products, solutions, and ideas. In the spirit of true hospitality, HX also has a concierge service to put the right exhibitors in touch with the right buyers.
“We've created more reasons for attendees to be on the show floor longer by reimagining, renovating, and rebranding the entire experience,” says Mangano.
HX also has a power list of speakers that include a plethora of topics for a range of hospitality professionals. Examples include:
HOTEL
Peter Yesawich, Vice Chairman of MMGY Global, will share research and insights on habits and preferences of today's travelers and the implications to hotels and foodservice.
Dr. Erich Joachimsthaler, CEO & Founder, Vivaldi Partners Group will provide a provocative presentation on “staying ahead of the disruptors” - addressing the new normal of shared economy concepts such as Airbnb and Uber.
Glenn Hasek, Publisher and Editor of Green Lodging News will engage industry experts in a strategic exchange of “What's Driving Lodging's Leading Companies to Invest in Sustainability” - a must attend for C-level hospitality executives.
Larry Sternberg, President of Talent Plus will address Tomorrow's Workforce - Importance of Human Capital and the demand for the right talent.
RESTAURANT
Top 3 winners of the HX 2015 Foodservice Pioneering Concept - Ed Arons, Senior Associate, Colburn & Guyette , Robert Simmons, Principal, Bruner Cott, Steve Cote, President, Cafe Bellas and Audrey N. Teleguz, Principal, SCOPOS Hospitality Group - discuss their approach to design and concept development in terms of sustainability, location, menu and more. Sponsored by Foodservice Consultants Society International (FCSI).
Dave Turner, Publisher, TabletopJournal.com, moderates a dynamic panel of industry experts including Ed Brown, Senior Vice President, Restaurant Associates, Tommaso Cardana, Tomson Hospitality, Martin Hunt, Designer, Queensberry Hunt, and John Miles, President, Steelite Americas. Gain valuable insight on choosing the right products to positively impact your guest's experience.
TECHNOLOGY — all-new for 2015
Dahlia El Gazzar, CEO and Founder of The Meeting Pool, will explore the most intriguing macro trends in hospitality.
HX Tech Team will lead hands-on training and show the how-tos of evaluating web presence, going paperless with a tablet, and choosing new hardware and devices.
Additional HX speaker and topic updates will continue through October 2015. Check www.thehotelexperience.us regularly for the most up-to-date list.
Attendees of this largest hospitality show in North America will also experience HX: ONSTAGE - for live demos and talks happening right on the showroom floor. HX: STUDIO for in-depth one-on-one interviews with industry change-makers. HX: TECH for an unprecedented look (and experience) with technological innovations changing the world and hospitality. HX: CONNECT for a relaxing re-charge.
All HX educational programming is included in the one-time HX registration fee of $30 through October 12, 2015, and $50 thereafter. For more information and registration, visit the HX website at www.thehotelexperience.us.
To exhibit at HX: The Hotel Experience — Rooms to Restaurants, contact Phil Robinson at [email protected] or (212) 754-7920. Additional information for attendees and exhibitors is available online at www.thehotelexperience.us
About HX
HX: The Hotel Experience takes the best of 100 years from The International Hotel, Motel + Restaurant Show® (IHMRS) forward for the next hundred years. HX is North America's largest trade event for hotel and foodservice owners, executives, directors, and GMs from across the hospitality spectrum, and manufacturers and marketers of all things hospitality. It is held annually in November in New York City.
HX is sponsored by the American Hotel & Lodging Association (AH&LA), the Hotel Association of New York City, Inc. (HANYC), and the New York State Hospitality & Tourism Association (NYSH&TA), and is managed by Hospitality Media Group (HMG).
HX: The Hotel Experience, rooms to restaurants, will feature three full days of exhibits from Sunday, November 8, through Tuesday, November 10. HX is co-located with the 6th annual Boutique Design New York (BDNY), a trade fair tailored exclusively to hospitality design professionals and presents manufacturers of furniture, lighting, wall coverings, fabric, seating, accessories, artwork, carpet and flooring materials, and bath and spa products for hospitality on November 8 and 9. Collectively, the two shows will present 900 exhibitors and attract some 18,000-industry professionals.
Media Contact:
Missy Stearns
Marketing Manager
ST Media Group
513-263-9318
[email protected]
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