Hard Rock Hotels & Casinos Teams Up With Ford To Amp Up The Sound Of Your Stay® In-Room Music Amenity Program With Fresh New Playlist

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. July 02, 2015

ORLANDO, FL. July 2, 2015 - Hard Rock Hotels & Casinos - with locations from Bali to Cancun, San Diego to Ibiza, and Chicago to Macau - announces the debut of Tracks. Vol.12: Mustang ICON50 Playlist, the latest collection of modern sounds available exclusively to hotel guests around the world as part of the brand's complimentary music amenity program, The Sound of Your Stay®. Available now at Hard Rock Hotels & Casinos worldwide, the collection comes to life through Hard Rock's involvement and partnership with Ford's ICON50 program that celebrates the 50th anniversary of Mustang, which much like music inspires a sense of freedom, independence and adventure.

“Music is a universal language that holds the power to transcend generations and our in-room amenity program is just one of the many ways that we at Hard Rock keep music at the forefront of the hotel guest experience,” says Matt Watts, director of music and marketing for Hard Rock Hotels & Casinos. “We look forward to further connecting guests with our brand's passion, while supporting emerging artists and the ever-evolving musical landscape.”

Tracks. Vol. 12 features many of the ICON50 artists, including ASTR, Cathedrals, Elle King and other distinguished artists breaking new ground and setting the stage for the future of the music industry. Bands such as Australia's Sheppard, which have gained international fame in a little over a year since their debut album Bombs Away graze the playlist with massive hit tracks, such as “Geronimo” - recently certified platinum in the U.S.

“We're incredibly excited to be a part of Hard Rock's Tracks Volume 12 - we're currently touring Europe in support of our single, 'Geronimo,' and can't wait to hear our track blasting throughout Hard Rock Hotels round the world,” said George Sheppard, who formed the band with his sister Amy and currently contributes as lead vocals and piano.

Indie pop sensation and festival headliners - MisterWives - whose debut EP album charted No. 1 on the Billboard and Twitter Emerging Artist Chart are also featured on the playlist and saluted as one of the most impactful bands to reach the main stage this year.

"We had a blast playing Hard Rock x ICON50show in NYC last year and we are honored to be included in the playlist among some of our favorite artists,” said MisterWives bassist, Will Hehir.

Upon check-in, guests of Hard Rock Hotels & Casinos will receive a code to download the free Mustang ICON50Playlist, as well as have the option to stream the entire track list at http://music.hardrockhotels.com/. The newly unveiled playlist features contemporary sounds from the most notable new bands and artists making noise in the music industry and on the verge of a breakthrough, as showcased in the full track listing below:

· ASTR - Operate

· Betty Who - All of You

· Cathedrals - Harlem

· Elle King - Ex's & Oh's

· Joywave - Somebody New

· Misterwives - Imagination Infatuation

· Sheppard - Geronimo

· Smallpools - Karaoke

· Young & Sick - Ghost of a Chance

· Young Rising Suns - High

Appealing to the modern business or leisure traveler, the three elements of The Sound of Your Stay® create an unparalleled, authentic experience, allowing guests to channel their inner rock star -whether setting the mood with one of three playlists, nailing power chords on a Fender guitar during a jam session or matching beats and remixing like a professional DJ. As the first of its kind, this groundbreaking amenity program sets the industry standard in interactive programming, designed to provide guests with an all-encompassing music experience in the comfort of their hotel room.

Internationally recognized as a world-class entertainment and lifestyle brand, Hard Rock properties offer stylish and contemporary design, unparalleled service and the thread that unites them all - music. Hard Rock's portfolio of Hotels and Casinos are located in the world's most enviable resort destinations, as well as urban gateway cities. Hard Rock Hotels cater to the evolving and distinctive needs of today's cosmopolitan, modern travelers, who seek a reprieve from traditional, predictable properties, whether for business or leisure travel.

To book a vacation experience at any of the Hard Rock Hotels & Casinos, please visit www.hardrockhotels.com.

About Hard Rock International

With a total of 200 venues in 64 countries, including 154 cafes, 21 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include San Juan, Lagos and Busan, South Korea. New Hard Rock Hotel projects include Daytona Beach, Dubai, Los Cabos, Tenerife, Abu Dhabi, and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com http://www.hardrock.com/ .

Contact: jill chandler
the / zimmerman / agency
[email protected]
850.668.2222