SAHIC Announces Ian Schrager as Inspirational Leadership

Keynote Speaker at September Conference in Lima, Peru

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. June 29, 2015

Lima, PE. June 29, 2015 - SAHIC 2015, The eighth annual South American Hotel Investment & Tourism Conference (SAHIC) 2015 (http://www.sahic.com) to be held in Lima, Peru September 28-29th 2015, announced today that industry legend and innovator Ian Schrager will be featured as this year's "Inspirational Industry Icon" keynote speaker.

Before an audience of hospitality executives and investors from throughout South America, Schrager will speak about his experience in the industry, his vision on the development of the luxury and lifestyle category in the region and his perspectives about challenges in the continent.

"As he is the 'father' of the boutique and lifestyle hotel concept, Ian Schrager's innovative and creative mindset will be inspirational to those of us in the region where the growth of the lifestyle hotel category is just now on the rise," says Arturo Garcia Rosa, president of SAHIC. "For our attendees to hear directly from the brilliant mind of Ian Schrager will be motivational and helpful."

EDITION Hotels, Ian Schrager's partnership with Marriott International, Inc., marks the next chapter in the lifestyle hotel story. The brand combines the personal, intimate, individualized and unique lodging experience that Ian Schrager is known for with the global reach, operational expertise and scale of Marriott. This delicate balancing act encompasses not only great design and true innovation, but also personal, friendly, modern service and outstanding, one-of-a-kind food, beverage and entertainment offerings, all "under one roof".

"The new kind of luxury/lifestyle hotel has no demographic distinction; it cuts across all lines and has a sensibility that does not attach to age," said Ian Schrager. "A good product speaks to all generations and will appeal to everybody. If something is really good, everyone responds.

"Together Marriott International and I have a new vision and plan to radically rethink and catapult the boutique/lifestyle category hotel into the present by capturing the spirit of the times," he added.

"Ian Schrager's presence at our event brings such enormous value to our informative and educational two-day program," adds Garcia Rosa, president of the SAHIC. "Schrager's renowned experience in the industry and his very personal reflections will add enormous value and integral insight to this year's keynote address."

For more information about SAHIC and to register with Early Bird Rates, visit www.sahic.com.

ABOUT SAHIC

SAHIC, the South American Hotel & Tourism Investment Conference, is an international annual event with the goal of promoting hotel and tourism businesses and related real estate projects in the region. The conference is held in different cities in South America each year. Previous editions of SAHIC were held in Quito, Buenos Aires, Rio de Janeiro, Cartagena de Indias, Santiago de Chile, Lima, and Bogota and have been attended by industry leaders from more than 30 countries. Attendees include investors, hotel brand and real estate executives, hotel operators, developers, financial advisors, lawyers, designers, architects, consultants, and regional government authorities. SAHIC is the go-to event for the hotel real estate and investment community seeking to capitalize on a region that continues to grow. www.sahic.com.

ABOUT IAN SCHRAGER

Since the 70s, entrepreneur Ian Schrager, Founder and Chairman of Ian Schrager Company, has achieved international recognition for concepts that have revolutionized the entertainment, residential and hospitality industries. His passionate commitment to the modern lifestyle has been expressed through a series of pioneering concepts: The hotel as home away from home, the hotel as theater, "cheap chic", "lobby socializing", the indoor/outdoor lobby, the urban resort, and the urban spa. Mr. Schrager launched PUBLIC, a luxury brand for today's world with the PUBLIC Chicago, which debuted in October 2011 to critical acclaim. Mr. Schrager has recently published a book with legendary publisher Rizzoli, titled "Ian Schrager Works," a visual storytelling of his life and projects. Following the highly successful debut of The London EDITION in 2012 and the Miami Beach EDITION in 2013, The New York EDITION premiered this May to critical acclaim. The new hotel is located in the city's iconic Clock Tower building on Madison Square Park. EDITION Hotels represents Ian Schrager's partnership with Marriott International, Inc. Marriott International's presence in the Caribbean and Latin America is currently represented by 90 hotels in 25 countries and territories, offering more than 22,900 rooms and spanning nine lodging brands. The Company expects to double its portfolio in the region within the next ten years. Schrager has been recognized with numerous awards within his lifetime. He most recently received the Lifetime Achievement Award at the annual International Hospitality Investment Forum (IHIF) in Berlin in March 2015. Ian Schrager's groundbreaking concepts have changed the business and set industry standards that continue to be imitated throughout the world.

US Contact:
Leora Lanz
LHL Communications
[email protected]
516-680-8529

South America Contact:
Corina Holste
[email protected]
+54-11-5217-4544