HeBS Digital to Speak on Content Personalization at EyeforTravel's Online Marketing Strategies Conference
HeBS Digital's Sara O'Brien, Senior Marketing Manager, will be speaking at EyeforTravel's upcoming Online Marketing Strategies for Travel conference in Miami on how Dynamic Content Personalization significantly increases visitor engagement, boosts conversions and increases revenues on the hotel website.
NEW YORK, NY. - April 30, 2015. HeBS Digital, the award-winning hotel digital technology, website design, full-service digital marketing and website revenue optimization consulting firm, is pleased to announce Senior Marketing Manager Sara O'Brien has joined the list of noteworthy speakers for EyeforTravel's Online Marketing Strategies for Travel 2015: The Americas & Caribbean and will be presenting on June 2, 2015 at 11:20am at the Ritz-Carlton Coconut Grove in Miami.
O'Brien will speak alongside Brian Carr, Head of Travel at Twitter, and Uwe Wagner, Senior Marketing Instructor at Cornell University, during the session, "Content - Learn How to Adapt to the New Multiscreen Travel Consumer."
The panel will cover topics such as:
- How to utilize dynamic content personalization to engage and retain customers and boost conversions and website bookings
- Overcoming the challenge of balancing organic vs branded vs promotional vs user-generated content
- The importance of video: are you doing it right yet?
HeBS Digital is an industry leader in Dynamic Content Personalization, and the first hospitality digital technology and marketing firm to integrate full content personalization capabilities into its award-winning proprietary content management system, the smartCMS. Dynamic Content Personalization allows hoteliers to maximize their website conversions and revenues by personalizing promotions, visuals and marketing copy to user's geo location, demographics, purchase intent, and more.
"Having HeBS Digital share key insights at our senior level summits is essential in providing our delegates with an excellent grounding in digital technology, strategy and marketing services," said Emily Assender, EyeforTravel's Global Conference Director. "Year after year travel brands from across the globe comment on how refreshing it is to receive real insight which genuinely adds to their bottom line."
According to Sara O'Brien, "It is a true pleasure to speak alongside industry innovators on the very hot topic of content marketing and how to deliver the best experience for the always-connected travel consumer. The conversation is changing very quickly around how the new multi-device, multi-touch travel consumers are interacting with hotel brands, and how hotel brands need to be prepared to respond. Hoteliers who take action by increasing the relevancy of their property website content for the user will be rewarded with a higher level of engagement and a shorter path to purchase from website visitors."
Hoteliers who wish to learn more about how they can increase engagement and boost conversions on their website using Dynamic Content Personalization are encouraged to take advantage of a discount being offered on passes. Simply enter code hebs20 to receive 20% off registration for EyeforTravel's Online Marketing Strategies for Travel 2015 conference.
About HeBS Digital
Founded in 2001, HeBS Digital is the industry's leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm based in New York City ( www.HeBSDigital.com ). HeBS Digital has pioneered many of the "best practices" in hotel digital marketing and website revenue optimization, as well as a range of industry-first digital technology applications. The firm has won more than 280 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards. A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital's direct online channel strategy and digital marketing expertise. Contact HeBS Digital's consultants at (212) 752-8186 or [email protected].
Media Contact:
Mariana Mechoso Safer
[email protected]
212-752-8186
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
