Vicki Poplin Named Director of Sales and Marketing of the 241-key Chicago Athletic Association Hotel

. April 21, 2015

CHICAGO, IL. - April 21, 2015. The Chicago Athletic Association hotel, slated to open in spring 2015, is pleased to announce the appointment of Vicki Poplin as Director of Sales and Marketing. Poplin will be responsible for all sales and marketing initiatives for the 241-room luxury lifestyle hotel; her deep understanding of the hotel industry in Chicago, and the needs and attitudes of guests that frequent the area will propel the Chicago Athletic Association hotel to the top of its class.

"I am incredibly grateful to be a part of the rebirth of the Chicago Athletic Association," said Vicki Poplin, Director of Sales and Marketing. "The storied building has long captivated the Chicago community, and I'm certain our guests will be enthralled by the one-of-a-kind experiences the Chicago Athletic Association will deliver."

As a resident of Chicago for the past 13 years, Poplin has held prominent positions in the city, such as Regional Director of Sales and Marketing for Denihan Hospitality, and Director of Sales and Marketing for W Chicago. Under her sales leadership, W Chicago was awarded "Best EBITDA Growth" for all Starwood hotels in North America and "Best Transient Team" for the Midwest/Canada region.

As a direct result of her effective leadership skills and sales strengths, Poplin was promoted to Complex Director of Sales at W Hotels of Chicago where she oversaw the sales and management efforts for both W Lakeshore and W City Center hotels, far exceeding annual booking and revenue goals. After two years transforming the sales team of W Hotels of Chicago, leading the team to exceptional levels of service, Poplin was selected to become the Director of Sales and Marketing for The James Chicago. While there, Poplin, who was an opening executive team member, developed the sales standards for the brand that are still in use today.

Prior to her relocation to Chicago, Poplin began her hospitality career with Omni Hotels and Resorts as the Sales Manager of Omni Royal Orleans. Following two promotions at the hotel - to Associate Director of Sales and Director of Sales and Marketing - she transitioned to the W Hotel New Orleans. While with W Hotels, Poplin successfully converted and opened two hotels simultaneously and repositioned them from mid-scale to upscale.

Poplin's decorated career and proven track record of leading highly successful sales and marketing teams has led to her appointment at the Chicago Athletic Association hotel. In her newfound role, Poplin's industry expertise will be integral in implementing strategic sales and marketing programs for the hotel.

"I have known Poplin for many years, and her knowledge of the hospitality industry and the Chicago market is unparalleled," said Patrick Hatton, General Manager of the Chicago Athletic Association. "Her extensive accomplishments, exceptional reputation and local expertise made her the premier candidate for the Director of Sales and Marketing position at Chicago Athletic Association."

About Chicago Athletic Association

Located on Chicago's fashionable Michigan Avenue across from iconic Millennium Park in the city's famed Loop District, the Chicago Athletic Association hotel combines its storied legacy as one of the nation's most revered social clubs with modern day sophistication. The historic building's transformation into a 241-room boutique hotel is a result of a visionary partnership between international hotel management company Commune Hotels & Resorts, AJ Capital Partners, Geolo Capital, Agman Partners, Chicago-based Hartshorne Plunkard Architecture, and the award-winning design firm Roman and Williams Building and Interiors. The Chicago Athletic Association hotel will feature 17,000 square feet of stunning event space with sweeping views of Lake Michigan, elegantly-appointed guest rooms - including 23 uniquely-designed suites - an interactive game room, curated retail space by Madison Hall and multiple innovative culinary experiences. The food and beverage outlets include a rooftop bar with captivating views of the Jay Pritzker Pavilion at Millennium Park, restaurant concepts by Chicago-based Land & Sea Dept. and Shake Shack by Danny Meyer's Union Square Hospitality. These exceptional offerings for incoming visitors and locals alike make Chicago Athletic Association poised to once again become the epicenter of the city's thriving social scene. For reservations or more information, please visit chicagoathletichotel.com or call 312.940.3552. Stay connected with Chicago Athletic Association on Facebook and Twitter (@ChiAthletic).

About Commune Hotels & Resorts

Formed in 2011, Commune Hotels & Resorts is an international, multi-brand lifestyle hotel management company which manages and operates Thompson Hotels, a luxury lifestyle brand; Joie de Vivre Hotels, a collection of independently branded boutique hotels; and tommie, a new, youthfully-minded brand launching in 2015. The San Francisco-based company manages more than 40 hotels and resorts across the U.S., Canada, and Europe, and is expanding its portfolio while establishing a presence in Mexico. For more information, please visit www.communehotels.com.

Media Contact:
Emmy Carragher
Wagstaff Worldwide
[email protected]
312-943-6900

Business Contact:

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