Vantage Hospitality to Enter India with Miraya Hotel Management Partnership

. April 09, 2015

CLEVELAND - April 9, 2015 - Vantage Hospitality Group, a top 10 global hotel company with over 1,200 properties, is continuing its worldwide expansion by entering into an exclusive master license agreement with Miraya Hotel Management to introduce the Value Inn Worldwide® and Value Hotel Worldwide® brands to India. The announcement was made at the Hotel Investment Conference South Asia in New Delhi.

The Value Inns and Value Hotels will provide moderately priced lodging, and most properties will offer food and beverage services and banquet rooms for weddings and events. Guests will enjoy consistent quality and exceptional service at each hotel, while owners will benefit from Vantage's state-of-the-art, global reservation system powered by Sabre Hospitality Solutions, as well as its global resources that have helped make Vantage one of the progressive hotel companies in the world. Miraya will provide additional regionally based resources, emulating Vantage's renowned owner support and revenue-generating opportunities.

“We feel that there is great demand for hotels for the middle class in second- and third-tier markets, and we look forward to bringing our Value brands to those areas of the country. We plan to grow via new construction and re-branding of existing hotels, and are ecstatic that Miraya plans to emulate Vantage's innovative brand affiliation model that is designed for independent operators and allows them the freedom to operate in the manner they feel is best for their market place,” said Roger Bloss, Founder, President and CEO of Vantage Hospitality.

“Following an extensive search, Vantage has found the ideal partner in Miraya Hotel Management. The company has all the attributes that we were looking for - they have strong knowledge of the Indian hotel industry and franchising, expertise in operations, and are financially sound. With Miraya, we now have the right plan, the right people and the right brands,” said Bill Hanley, Vantage's Group President of International Development.

Miraya Hotel Management is led by Managing Director & CEO Sudhir Sinha, who has over 30 years of experience in the hospitality and service industry. Prior to launching Miraya, Sinha served as President & COO of Best Western India, as the chain enjoyed a 700% growth rate during his six years with the company. Sinha also was Vice President of Development and Franchise Services at Choice Hotels India for seven years.

“We, through Value Inns & Hotels India, will raise the bar of lodging in the mid-market segment in India. The brand offers hotel owners the most affordable alternative to a traditional hotel franchise in the budget through lower midscale segments and we are happy to be bringing this benefit to hotel owners in India. Our plan is to grow Value Inns & Hotels India to 100 hotels within the next 5-7 years,” said Sinha.

Vantage also continues to expand its international presence in South Korea, Indonesia, Canada and Mexico, and is considering strategically introducing some of the brands it acquired earlier this year (Signature Inn, Country Hearth Inn & Suites, and Jameson Inn) into appropriate growth markets.

For more information about Vantage Hospitality Group and its brands, please visit JoinVantageHospitality.com or call 888-316-2378.

About Vantage Hospitality Group, Inc.

Vantage Hospitality Group, Inc., has been recognized as one of the most progressive hotel companies in the history of the lodging industry, and is the only hotel company to be ranked among the Inc. 500/5000 List of America's Fastest-Growing Private Companies for eight consecutive years. Supported by the resources of a franchise and the freedom of a membership organization, hotel owners around the globe have embraced Vantage's philosophy that puts control back in their hands, allowing them to be “In Business for Themselves, Not by Themselves.” Vantage is among the top 10 hotel franchisors based on the number of hotels in its system, with over 1,200 properties worldwide. Whether a property is a member of Vantage's legacy brands, the award-winning Americas Best Value Inn brand (with its sister brands, Canadas Best Value Inn and Value Inn Worldwide) and the ground-breaking Lexington by Vantage, or a member of Vantage's recently acquired brands, Jameson Inn, Country Hearth Inns & Suites, America's Best Inns & Suites, and Signature Inn, all Vantage brand members enjoy the opportunity to maximize their revenue and asset value through Vantage's low fees and reasonable contract terms; flexible, straightforward agreements; A Voice and A Vote® in major brand initiatives; the most comprehensive resources, support and CRS in the industry; sensible PIPs, and a culture that is centered on educating, not mandating. Membership in Vantage brands in the United States is offered (as a franchise) through Vantage Franchising, Inc., a wholly-owned subsidiary of Vantage Hospitality Group, Inc. For more information, visit www.JoinVantageHospitality.com.

About Miraya Hotel Management Pvt. Ltd

The management team at Miraya Hotel Management Pvt. Ltd., has over 30 years of hospitality, entrepreneurial and global management experience with a well-defined vision, coupled with strong values and a long-term approach to business. As the management at Value Inns & Hotels India, the company is positioned to deliver an innovative hotel company in India, which has diverse experience in business leadership, real estate, hotel development, management, and operations.

Contact: Al Cohen Vantage Hospitality Group 888-316-2378 [email protected]

Business Contact:

Al Cohen
T: 888-316-2378
E: [email protected]

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in March 1970...