All Inclusive Collection Debuts The Hard Rock Golf Club Riviera Maya

Introducing The First Hard Rock-Branded Golf Course in Mexico

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. March 13, 2015

MIAMI, FL - March 13, 2015 - All Inclusive Collection - the brand that is shifting the sands of the all-inclusive resort experience - announces the newly designed Hard Rock Golf Club Riviera Maya, formerly the Golf Club at Playacar, to be unveiled in Spring 2015. The Hard Rock Golf Club Riviera Maya is the first Hard Rock-branded golf course in Mexico, following the successful launch of the Hard Rock Golf Club at Cana Bay, located at Hard Rock Hotel & Casino Punta Cana.

The 18-hole course, built amongst the lush foliage of the Yucatan Peninsula, and club house will reflect Hard Rock's music culture and iconic vibe throughout the course and entire golfing experience. Hard Rock Golf Club Riviera Maya will include a special collection of memorabilia adorning the clubhouse, including Eddie Van Halen's personal golf cart and avid golfer, Alice Cooper's leather jacket.

In addition to its championship design and breathtaking surroundings, Hard Rock Golf Club Riviera Maya will offer a number of amenities for its members and guests, including a revitalized clubhouse complete with curated music, Hard Rock branded golf carts, Pro Shop, Caddie House and Snack Bar. Along with the latest clubs and accessories, the refurbished Pro Shop will carry Callaway, Adidas and PGA Tour gear, including items such as cap clips, ball markers, hats, logoed balls and classic Hard Rock merchandise. The newly rebranded club, just a short 15 minutes away from Hard Rock Hotel Riviera Maya, offers a melding of Hard Rock's free spirit and the timeless game of golf. “We're thrilled to bring the Hard Rock' vibe to such a renowned course,” said Frank Maduro, Vice President of Marketing for All Inclusive Collection. “We will continue to offer unparalleled service, complemented by a memorable experience both on and off the golf course and look forward to creating memories for our members and guests for years to come.”

“Hard Rock's mission is to provide our fans worldwide with authentic experiences that rock and the acquisition of this golf course further diversifies our brand offering,” said John Galloway, Chief Marketing Officer at Hard Rock International. “We are looking forward to creating a one of a kind experience throughout the year at this premier golf destination.”

Hard Rock Golf Club Riviera Maya will continue to host three learning programs, certified by The Jack Nicklaus Academy of Golf, designed to improve every player's golf game regardless of experience level. In addition to group instruction, the Nicklaus Academy at the club offers golfers private lessons. For more information, please visit www.hrhrivieramaya.com/world-class-golf.

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About All Inclusive Collection

The All Inclusive Collection spearheads sales and marketing efforts for premier, luxury resort properties throughout Mexico and the Caribbean, including Hard Rock Hotel & Casino Punta Cana in the Dominican Republic (the world's first all inclusive Hard Rock Hotel) and four Mexico properties including Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta, Hard Rock Hotel Riviera Maya and Hard Rock Hotel Los Cabos (set to open in 2016). These six properties are owned and operated by RCD Resorts under licensing agreements from Hard Rock International. RCD Resorts exclusively contracts the All Inclusive Collection for the sales and marketing of its all-inclusive Hard Rock Hotels. Led by Chief Operating Officer Rafael Chapur, the All Inclusive Collection offers a one-of-a-kind, “all day, all night, all-inclusive” vacation experience, and has expanded its portfolio into Mexico and the Caribbean with new luxury properties that continue to shift the sands of all-inclusive. For additional information, visit www.hrhallinclusive.com.

About Hard Rock International

With a total of 198 venues in 63 countries, including 152 cafes, 21 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include San Juan, Rio de Janeiro and Marrakech. New Hard Rock Hotel projects include Daytona Beach, Dubai, Los Cabos, Tenerife, Abu Dhabi, and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.