Sonesta Fort Lauderdale Names Francis W. Purvey DoSM
January 13, 2015 - The 240-room oceanfront Sonesta Fort Lauderdale hotel today announced the appointment of Francis W. Purvey as director of sales and marketing. Effective immediately, Purvey will assume management of the hotel's sales and marketing efforts, including the development and implementation of a dynamic strategic plan for 2015 and beyond.
“We are pleased to welcome Francis to the Sonesta Fort Lauderdale team, as we head into an incredibly exciting year,” said Eduardo Fernandez, the hotel's general manager. “Francis is a proven leader within the hospitality industry and brings extensive experience marketing luxury properties to the table. He will be a terrific asset to us as we reposition this incredible hotel as part of the Sonesta Collection.”
With more than 20 years of experience in destination and hospitality sales and marketing, Purvey was assistant director of tourism for Bermuda, where he spearheaded a number of successful programs. He later moved to the U.S., where he continued his career as director of marketing and leisure sales at the Radisson Suite Resort (now Marriott Sand Key) in Clearwater, Florida. He spent 13 years in that position and was credited with developing a strategic marketing and sales plans that led to significant success for the resort financially, as well as in customer service and guest satisfaction. Since leaving Clearwater, Purvey has served as director of sales and marketing for Bahia Mar Beach Resort in Fort Lauderdale as well as Radisson's two Caribbean properties in Aruba and St. Martin.
Prior to joining Sonesta Fort Lauderdale, Purvey was with The Shores Resort & Spa in Daytona Beach, where he also served as director of sales and marketing, focusing on creating demand in all markets and expanding leisure, meetings and catering revenues.
About Sonesta Fort Lauderdale
Sonesta's newest destination, the AAA Four Diamond-rated oceanfront Sonesta Fort Lauderdale, features 240 guest rooms including 24 spectacular suites, all of which boast panoramic views of the seven-mile stretch of Fort Lauderdale beach. This recently rebranded oceanfront hotel is introducing a new level of hospitality to the Fort Lauderdale market by offering travelers a sense of place, not just a place to stay. Catering to both business and leisure travelers, the hotel is centrally located on the corner of Sunrise Boulevard and A1A only 8 miles from Fort Lauderdale/Hollywood International Airport and just minutes from the Las Olas Arts & Entertainment District and Port Everglades. Sonesta Fort Lauderdale offers an authentic, local experience to guests and locals alike, brought to life through the brand's signature Food is Art, Liquid Art and Everyday Surprises programs. The hotel received a 2014 Booking.com Award of Excellence for Guest Reviews.
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