STR Reports US Hotel Occupancy Flat for Week Ending December 27, 2014
Occupancy Flat and Average Daily Rate up 1.5% to US$110.71
January 5, 2015 - The U.S. hotel industry recorded mostly positive results in the three key performance measurements during the week of 21-27 December 2014, according to data from STR, Inc.
In year-over-year measurements, the industry's occupancy was flat at 44.4 percent. Average daily rate increased 1.5 percent to finish the week at US$110.71. Revenue per available room for the week was up 1.5 percent to finish at US$49.18.
Among the Top 25 Markets, Denver, Colorado, reported the largest occupancy increase, rising 7.5 percent to 43.2 percent. Dallas, Texas, followed with a 5.8-percent increase to 43.3 percent. Minneapolis/St. Paul, Minnesota, fell 6.9 percent in occupancy to 35.4 percent, posting the largest decrease in that metric.
Denver recorded the only double-digit ADR increase, rising 13.1 percent to US$84.45. New York, New York, fell 8.3 percent to US$232.42, reporting the largest decrease in that metric.
Denver (+21.6 percent to US$36.50) and Tampa/St. Petersburg, Florida (+9.1 percent to US$54.96) experienced the largest RevPAR increases. New York fell 10.7 percent to US$182.52 in RevPAR, reporting the largest decrease in that metric.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
