Worldhotels Adds Two Historic Properties to Its Prestigious Portfolio

New York City Hotel and Virginia Resort Combine Historic Architecture and World Class Amenities

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. November 26, 2014

NEW YORK -November 26, 2014 - Worldhotels, a leading global group for independent upscale hotels, has added two unique properties to its prestigious collection of four and five-star properties throughout the world. Hotel 35 Herald Square in midtown Manhattan and Berry Hill Resort and Conference Center in South Boston, Va., offer classic updated luxury.

“These hotels offer exactly the kind of unique character and luxury accommodations that Worldhotels guests are looking for," said Tom Griffiths, vice president, Worldhotels-The Americas. "They are perfect additions to our portfolio of independent hotels.”

Berry Hill, a former antebellum plantation, first welcomed guests to the Virginia countryside in 1728. Now a National Historic Landmark and Virginia's premier wedding venue, the resort has been meticulously restored while retaining its architectural and cultural history. Guest rooms feature complimentary wireless Internet, antique furnishings, luxury baths and towel warmers. Many rooms open to sweeping verandas with views of the 650-acre estate. Berry Hill is located within an easy drive of a number of East Coast cities, including Richmond, Va. (114 mi.); Greensboro or Raleigh - Durham, N.C. (61 mi.); Charlotte, N.C. (169 mi.); and Washington, D.C. (217 mi.). The resort has 5,000 square feet of meeting space, fine and casual dining, and a wide range of outdoor activities that include hiking, horseback riding, swimming, tennis, biking, fishing and lawn games. Golf and spa packages are available.

“In historic Virginia, folks' reputations reflected the company they kept,” said Bill Kirkhuff, Berry Hill general manager. “And we're pleased to be in the company of the many fine hotels that are part of the Worldhotels group.”

Hotel 35 Herald Square, situated between Herald Square and Fifth Avenue, provides easy access to midtown Manhattan's many attractions—just minutes from the Empire State Building, Macy's and Fifth Avenue shopping. Other attractions include Madison Square Garden, Rockefeller Center, the theater district and Times Square. For the business traveler, it offers luxury accommodations in the heart of New York commercial destinations.

Located within the former Gregorian Hotel, Hotel 35 Herald Square combines old world splendor and modern amenities in its renovated and refreshed rooms equipped with refrigerators, microwaves and blackout drapes. Amenities include complimentary wireless Internet and newspapers, and rooms featuring stunning views of the Empire State Building.

“We're delighted to have the increased visibility that Worldhotels brings us with our target guest, and to be able to provide added convenience and travel amenities,” said Deborah Alarcon, Hotel 35 Herald Square general manager.

Worldhotels makes it easy for guests to book rooms with member hotels via telephone, online or through 450,000 travel agent terminals worldwide—as easily as with hotels and resorts affiliated with large franchise operations. With the group's new loyalty program, Worldhotels Peakpoints (worldhotels-peakpoints.com), guests can redeem points for hotel vouchers or collect miles for eligible stays thanks to an extensive list of 26 frequent flyer programs of the world's premier international carriers.

Other advantages include participation in advertising, promotions and public relations campaigns, as well as exposure at industry events and trade fairs attended by Worldhotels. Specific advertising materials include a page in the Worldhotels' hotel/resort directory, a listing on www.worldhotels.com, and inclusion in print ads to capture the atmosphere, amenities and unique essence of each property.

In addition, more than 30 sales and reservation offices staffed by 80 employees worldwide work on behalf of all Worldhotels' properties to create and sell special programs for business and leisure travelers.

About Worldhotels:

• Worldhotels is a global brand that brings together some of the world's most unique independent hotels. With the tagline “Where Discovery Starts” it targets savvy business and leisure travelers that seek an authentic and local experience when choosing a hotel. Worldhotels now offers nearly 500 hotels in 250 destinations and 65 countries worldwide.

• With over 40 years of excellence in the industry, the company's mission is to provide access to 4 and 5 star hotels of character and distinction. Each hotel in the Worldhotels portfolio has been carefully selected to ensure it meets the group's strict quality standards. Each hotel is measured against over 1,000 quality criteria every year.

• Guests can now earn points with the group's loyalty program, Worldhotels Peakpoints (worldhotels-peakpoints.com), and redeem them for hotel vouchers. Alternatively, they can collect miles for eligible stays thanks to an extensive list of 26 frequent flyer programs of the world's premier international carriers. Delta, American Airlines, U.S. Airways, United Airlines, Air France and Lufthansa are just some of the partners that make it easy to earn miles with Worldhotels.

• Through a comprehensive range of services that includes global marketing, sales, training, e-commerce and state-of-the-art distribution and technology, Worldhotels backs independent hotels with the power of a global brand while allowing them to retain their individual character and identity. In addition to its classic “affiliation model”, the group offers independent hotels a soft franchise branding solution which is the perfect alternative to standard franchise contracts.

For more information on all Worldhotels affiliates, including reservations, please visit worldhotels.com.

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