A Brand Debut in South Korea, the 195-room ibis budget Ambassador Seoul Dongdaemun Opens

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. November 12, 2014

November 12, 2014 - The hotel, North of the famous Han River, is brand-new and has 195 rooms that could easily be mistaken for cocoons. With their pastel colors, contemporary wooden furniture and warm lighting, these functional, stylish rooms offer all the essential ibis budget comfort.

Where: A few minutes by car from the Dongdaemun Design Plaza mall and the bustling districts of Myeong-dong and Chunggyechen Stream, the hotel is also easily reached by subway.

Commenting on this new opening, Patrick Basset, COO, Accor Thailand, Vietnam, South Korea, Cambodia, Laos, Myanmar and the Philippines, explains: "With the successful opening of our ibis hotels in Seoul and Busan, we are proud and excited to introduce the first ibis budget hotel in South Korea. We saw an increasing demand in Seoul for international-standard accommodations coupled with affordable pricing, we therefore believe this hotel will become a favourite amongst domestic and international travellers visiting this vibrant city."

General Manager Tchang Lee, adds: "Ibis budget Ambassador Seoul Dongdaemun integrates the core values of the ibis family brands - 'simplicity, modernity and well-being' and promises guests a quality accommodation at an affordable price, with the highlight being the signature beddings - Sweet Beds by ibis budget - for a good night's sleep."

Travelers will certainly be delighted to discover the fitness center and sauna, the varied and tasty restaurant service and the environs of this new ibis budget hotel.

Soon in South Korea: the Group won't be stopping there - our Korean teams are very happy to announce the opening of three new Accor addresses before the end of the first quarter of 2015! Their names: Novotel Ambassador Suwon, ibis budget Ambassador Busan Haeundae and ibis Styles Ambassador Seoul Myeongdong.

Seoul - One of the world's fastest growing megacities

The world's third-most populated megacity after Tokyo and Mexico and just ahead of New York, the South Korean capital is an impressive and eclectic city that is home to half the country's population! In just a few years this modern, culturally rich and cosmopolitan city has become a magnet for international hotel brands.

About Accor

Accor, the world's leading hotel operator, offers its guests and partners the dual expertise of a hotel operator and brand franchisor (HotelServices) and a hotel owner and investor (HotelInvest) with the objective of ensuring lasting growth and harmonious development for the benefit of the greater number.

With more than 3,600 hotels and 470,000 rooms, Accor welcomes business and leisure travelers in 92 countries across all hotel segments: luxury-upscale with Sofitel, Pullman, MGallery, and Grand Mercure, midscale with Novotel, Suite Novotel, Mercure and Adagio and economy with ibis, ibis Styles, ibis budget and hotelF1. The Group boasts a powerful digital ecosystem, notably its booking portal accorhotels.com, its brand websites and its loyalty program Le Club Accorhotels.

As the world's top hospitality school, Accor is committed to developing the talents of its 170,000 employees in Accor brand hotels. They are the daily ambassadors of the culture of service and innovation that has driven the Group for over 45 years. (www.accor.com)