Chris George Named DoM at La Quinta Resort & Club, A Waldorf Astoria Resort in CA

. August 14, 2014

LA QUINTA, CA - August 14, 2014 - La Quinta Resort & Club, A Waldorf Astoria Resort and PGA West announced the appointment of Chris George as Director of marketing of the legendary 1926 desert escape effective August 4, 2014. George will oversee marketing and communications as well as repositioning the resort following a multi-million dollar restoration of its 718 signature casitas and suites. La Quinta Resort & Club encompasses the award-winning Spa La Quinta®, three restaurants, 23 tennis courts, La Quinta Resort Dunes and Mountain golf courses and famed PGA WEST public golf courses.

George joins La Quinta Resort & Club and the Hilton Worldwide family from Greater Palm Springs Convention and Visitors Bureau where he served as director of digital marketing promoting the region's $5 billion tourism industry. During his tenure with the bureau, George was credited with launching three new websites, boosting website visitation by 65 percent and creating social media campaigns driving a 1500 percent increase in its Facebook fan base. He also shared the spotlight reeling in four digital specific ADDYS (American Advertising Federation/Palm Springs Chapter) for Greater Palm Springs CVB. George has held multiple posts with Hilton Hotels Corporation since 2001, most recently as manager of digital marketing at La Quinta Resort & Club in 2010.

"Chris' marketing ingenuity and fresh perspective will create buzz for La Quinta Resort's multi-million dollar restoration, which debuts in the fall," says Paul Cherrett, managing director,La Quinta Resort & Club. "We're pleased to have him back on the La Quinta team."

Raised in Phoenix, Arizona and a current resident of La Quinta, California with his wife and two small children, George received his Bachelor of Science Degree in Global Business and Master of Business Administration from Arizona State University. He is an active member of the American Marketing Association and American Advertising Federation and enjoys staying active and spending time with family.

About La Quinta Resort & Club

La Quinta Resort & Club is a renowned desert destination in the greater Palm Springs area featuring 620 elegantly-appointed casitas and suites and 98 villas; the 23,000-square-foot Spa La Quinta®; 41 swimming pools and 53 hot spas; the Mountain and Dunes resort golf courses, 23 tennis courts and exceptional cuisine at Morgan's in the desert; TWENTY6; Adobe Grill; Ernie's at PGA WEST® and elsewhere throughout the resort. www.laquintaresort.com.

PGA WEST® Background

Known as The Western Home of Golf in America® and named "North America's Golf Resort of the Year," PGA WEST® is home to the new PGA WEST® Golf Academy, three award-winning public golf courses and three private courses designed by legends Arnold Palmer, Jack Nicklaus, Pete Dye, Greg Norman and Tom Weiskopf. www.pgawest.com.

To learn more about or experience La Quinta Resort & Club, please visit www.waldorfastoria.com/laquinta or call +1 760.564.4111. For more information about Waldorf Astoria Hotels & Resorts, please visit www.waldorfastoria.com or http://news.waldorfastoria.com.

About Waldorf Astoria Hotels & Resorts

Waldorf Astoria Hotels & Resorts is a portfolio of 29 landmark destinations, each being a true reflection of their surroundings in the world's most sought after locations. Unified by their inspirational environments and unparalleled guest service, Waldorf Astoria creates unique authentic moments through the delivery of True Waldorf Service. Personal concierges deliver unparalleled, bespoke service from the moment a guest books through check out. From signature culinary excellence, 12 world-class golf courses and 23 rejuvenating spas, Waldorf Astoria offers luxuriously appointed accommodations and unforgettable experiences. Waldorf Astoria is a part of Hilton Worldwide, a leading global hospitality company. Experience Waldorf Astoria by booking at www.waldorfastoria.com or www.waldorfastoria.com/offers. Learn more about this expanding portfolio by visiting http://news.waldorfastoria.com.

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