AWH Partners Announces the Opening of Lake House at High Peaks Resort

New Boutique Offering in Lake Placid, NY

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. July 22, 2014

NEW YORK - July 22, 2014 - AWH Partners, LLC, a privately held real estate investment, development and management firm announces the opening of Lake House at High Peaks Resort in Lake Placid, NY. Formerly the Lakeview Motor Inn, AWH acquired the 44-room retreat in 2013, shut it down for a complete renovation, and has reopened the redesigned 1960s vintage Adirondack style inn as Lake House at High Peaks Resort. With a unique Adirondack-inspired style, and one-of-a-kind views of Mirror Lake, Lake House will appeal to Lake Placid's active and loyal visitor population.

“The goal of this major repositioning is to offer a lodging experience that the adventurous Lake Placid guest is seeking, but isn't otherwise available today in the market,” says Chad Cooley, principal of AWH Partners. “Our target customer is the athlete, hiker, nature lover and family, nostalgic for the classics yet seeking individuality in their travel.”

Receiving a multimillion dollar upgrade over the last 18 months, enhancing its curb appeal, amenities and design, Lake House offers a contemporary interpretation of the classic Adirondack aesthetic and a name that celebrates its enviable lake view location.

With an inviting 'old-school' porte-cochère trimmed by a custom-built cast iron firewood box, and captivating views from its expansive windows overlooking Mirror Lake, the Lake House arrival experience evokes a casual, hip vibe of relaxed days gone by at the lake. Guests will enjoy a genuine community atmosphere in the Lake House lobby, with ample group seating made from regionally-sourced hardwoods. The charming wall decor ranges from an oversize USGS map greeting guests upon arrival, to a locally inspired arrangement of hockey sticks paying homage to Lake Placid's rich hockey history and the Miracle on Ice.

Amenities include a recreation room featuring classic games such as ping pong, air hockey and more, along with an indoor pool and hot tub overlooking Mirror Lake. With highlights of bright red, slate and cedar wood incorporated throughout the guestroom design, the Adirondack aesthetic is true throughout.

The Lake House was designed by Mapos of New York, NY.

http://www.lakehouselakeplacid.com/

About AWH Partners, LLC

AWH Partners, LLC (“AWH”) is a privately held real estate investment, development and management firm formed in partnership between Russ Flicker, Jon Rosenfeld and Chad Cooley. Since 2010, AWH and its principals have completed in excess of $450 million of hotel investments, and are managing or have completed hotel redevelopment projects totaling more than $140 million. In early 2012, AWH acquired Lane Hospitality, a top-tier national hospitality platform formed in 1980, to expand AWH's capabilities in the hospitality sector by aligning its institutional investment expertise with Lane's first class operating platform and industry-leading executive team. In May of 2013, AWH rebranded Lane: Spire Hospitality. For more information, visit www.awhpartners.com.

About Spire Hospitality

Spire Hospitality, based in Chicago, Ill., is a third-party operator of hotels including unique independents and across celebrated brands such as Hilton Hotels & Resorts, (IHG) InterContinental Hotels Group and (MAR) Marriott International. Spire Hospitality offers expertise in all facets of hospitality management and is committed to preserving, protecting and enhancing the value of hotel real estate. For more information, visit www.spirehotels.com.