Motel 6 Expands Digital Distribution Network with trivago Partnership
DALLAS - July 16, 2014 - Motel 6, known for offering a clean, comfortable room and great service for the lowest price of any national chain and trivago today announced a new strategic partnership, whereby all Motel 6 properties will be searchable on trivago.com.
The partnership will showcase more than 1,100 Motel 6 properties, including their newly renovated locations featuring wood-effect flooring, platform beds and flat-screen televisions, making them searchable to trivago's users.
“Our partnership with trivago will allow us to offer our guests more flexibility to locate and book a room directly to Motel6.com, while reinforcing our commitment to offering a streamlined web and mobile booking experience,” Lance Miceli, Executive Vice President and Chief Marketing Officer, Motel 6. “Now, when consumers search trivago, they will be able to view Motel 6 locations all across the U.S., including our newly-renovated properties, which will be featured as another compelling option for the budget-minded traveler.”
About Motel 6
Motel 6 offers the lowest price of any national chain at more than 1,100 company-owned and franchised locations throughout the United States and Canada. For 26 years, Motel 6 has used the tagline, “We'll leave the light on for you®,” earning the chain the highest brand recognition in the economy lodging segment. Motel 6 was the first national pet friendly chain, welcoming pets since 1962. Standard amenities include free local phone calls, Wi-Fi Internet access, no long distance access charges, free morning coffee and expanded cable channel line-up. Most locations offer swimming pools and guest laundry facilities. For more information, visit www.motel6.com.