Sofitel to Open New Middle East Flagship, the 350-key Sofitel Dubai, on May 1, 2014
April 9, 2014 - Sofitel continues to grow its impressive portfolio in the Middle East with the opening of Sofitel Dubai, 7th brand hotel in the region, on May 1st. Set in a prime location, the hotel has amazing views of the Burj Khalifa tower — the world's tallest building — and the Arabian coast. Two major new launches are upcoming in Jeddah and Riyadh in 2015.
Over the last few years Sofitel has made major inroads into the Middle East opening properties in Bahrain, Al Khobar (Saudi Arabia) Abu Dhabi and Dubai (UAE). Following the launch of Sofitel Abu Dhabi Corniche (2012) and the new Sofitel Palm Resort and Spa (2013), the Sofitel vision is to increase brand value and target development in key cities in the region, including Saudi Arabia, Qatar and Jordan.
At the crossroads of East and West, Dubai is a top destination for business and leisure travelers. In the heart of the city, on the famed Sheikh Zayed Road, Sofitel Dubai Downtown is just minutes from The Dubai Mall, the world's biggest shopping centre, connected via an airconditioned glass bridge.
The hotel targets business visitors who can benefit from its close proximity to the Burj Khalifa, Dubai International Conference centre and business district. Its luxurious facilities feature 14 meeting rooms and a 600-person ballroom with a carved wooden ceiling that recalls traditional pirogues. It boasts a full-service business center with top sound and video systems and Inspired Meeting™ planners to create an exceptional event by attending to every detail.
Sofitel wanted to create a hotel that was different to the other luxury hotels in Dubai. In terms of design, Sofitel Dubai Downtown is very interesting, directly inspired by 20th century artist Victor Vasarely's Op Art movement: geometric chic in an oasis of art. Standing 31 storeys high, it boasts 350 spacious rooms with Op Art decor, including 76 suites with panoramic views. All feature marble bathrooms, deluxe French amenities by Lanvin and Hermès, Nespresso machine, free Wifi and naturally, Sofitel's exclusive MyBed™ concept, an all-feather bed and extra-light down duvet.
Innovative Thai cuisine or French-inspired meats are on offer at The Green Spices and The Red Grill. All-day international dining is available at Les Cuisines and guests can sample delicious French treats at the Lobby Patisserie. By day, the Op Art Lobby Bar Lounge is ideal for meetings followed by chill-time at the Arabic Lounge Bar or the Mosaic Pool bar beside the 60 metre infinity pool. By night, guests can savor cocktails and stunning views at the panoramic 31st Bar or hit hotel hotspot, the Lebanese Lounge.
Guests can relax or workout at the So SPA and So FIT, which feature a full range of state-of-the-art equipment, including treatment rooms, two hammams with private baths and deep relaxation room plus dry sauna and steam rooms. Sofitel Dubai Downtown is a small piece of France in Dubai, for discerning luxury travellers, that blends French art de vivre with local culture.
About Sofitel, World Class Hotels & French Elegance
Sofitel is the only French luxury hotel brand with a presence on five continents with 120 addresses, in almost 40 countries (more than 30,000 rooms). Sofitel offers contemporary hotels and resorts adapted to today's more demanding and more versatile consumers who expect and appreciate beauty, quality and excellence. Whether situated in the heart of a major city like Paris, London, New York, Shanghai or Beijing, or nestled away in a country landscape in Morocco, Egypt, French Polynesia or Thailand, each Sofitel property offers a genuine experience of the French "art de vivre".
Sofitel Legend and & Sofitel So are two labels that come to enrich Sofitel Luxury hotels.
Sofitel Legend hotels are iconic and mythical; they are often centuries-old listed heritage buildings: Sofitel Legend Metropole Hanoi, Sofitel Legend The Grand Amsterdam and Sofitel Legend Old Cataract Aswan, Sofitel Legend Santa Clara Cartagena.
Sofitel So hotels are new " boutique hotels " characterized by a stylish focus on contemporary design by famous architects and/or embellished by international celebrities from the world of fashion, design or art: Sofitel So Mauritius Bel Ombre, Sofitel So Bangkok and Sofitel So Singapore (2014).
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