Premier Inn Appoints V.V. Giri as Regional Director, Operations (South Asia)

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. April 08, 2014

New Delhi, India - April 8, 2014 - Premier Inn, the UK's largest budget hotel chain and part of Whitbread Plc, announced the appointment of V.V. Giri as Regional Director, Operations (South Asia).

With industry experience of nearly 30 years, Mr. Giri brings on board deep understanding of Operations, client/owner relationships, team and talent management and training and development initiatives. He has extensive experience in leading large teams with hands on exposure and has been successful in building strong operational functions.

As Regional Director, Operations for South Asia, Mr. Giri will be responsible for providing direction to further enhance Premier Inn's presence in the country. He will manage a wide portfolio of verticals related to the operations of the hotel, including sales and marketing, branding and communication, information systems, finance management, legal, human resources, training and guest quality insight. His primary role will be to develop and execute a strategic plan to ensure that the operations of the hotels under the Premier Inn brand are as per the brand standards and guests' expectations.

Commenting on the appointment, Aly Shariff, Managing Director, Premier Inn India (Pvt.) Limited and Senior Vice President - Operations, Premier Inn South Asia and Asia Pacific said, "We are delighted to welcome V. V. Giri as a part of our core leadership team. With his extensive experience and invaluable insights in the hospitality industry, both in India and globally, he will indeed be a valuable asset to Premier Inn."

Mr. Giri graduated from The Oberoi School of Hotel Management and participated in management courses at Cornell University, Ithica, USA. He started his career from The Oberoi Hotels as a Management Trainee in 1984. Since then, Mr. Giri has been involved with some of the biggest names in the hospitality industry, including Mahindra Holidays, The Park Hotels and The Ceebros group. He also worked extensively as an independent hospitality business consultant, wherein he provided strategic council to various start up projects based in south India. In his last role Mr. Giri held the role of President at Appu Hotels Ltd., the owning company of Le Meridien Hotels in Chennai and Coimbatore, wherein his core responsibilities included owner management, daily finance management, renovation, branding and positioning, advising on engagements pertaining to market and financial feasibility.

About Premier Inn

The relative underdevelopment of budget hotel sector in India coupled with the pace of economic growth has created an opportunity for Premier Inn India Pvt. Ltd. to create a pan-Indian business, which has ambitious plans for setting up hotels under the Premier Inn brand. We opened our first Premier Inn hotel in Whitefield Bangalore, India in 2009 and within a few months of operations; the hotel won the HVS HICSA Award for "The Best New Budget Hotel 2009/10". A second Premier Inn of 143 keys is situated in Shalimar Bagh, New Delhi and opened in June 2011. Premier Inn made a debut in Pune by opening a 109 bedroom room property in Kharadi in August 2013.

Premier Inn - UK's biggest hotel chain

'A Great Night's Sleep Guaranteed'

Premier Inn is the UK's biggest hotel chain with more than 650 hotels and 52,000 rooms across UK, Ireland, UK, Ireland, South Asia, Arabian Gulf and Asia Pacific. In the financial year which ended Feb 2013, Premier Inn UK sales rose 13.1% on the previous year and ended at £853.8 mn. The Revenue per available room (REVPAR) performance grew by 3.1% on like for like basis.

Premier Inn's mission is to be trusted for great value and a good night's sleep wherever its guests want to be; to transform the hotel market by uniquely combining high quality bedrooms with total commitment to guest satisfaction at an affordable price; and to continue to be the UK's number one hotel network, whilst growing into attractive international markets.

Premier Inn stands for business of scale, convenience and quality. More than 75% of the UK population lives within 5 miles of a Premier Inn with at least one hotel within five minutes of every UK airport. Guests benefit from everything they want for a good night's sleep. The hotels are well maintained thanks to a rolling refurbishment programme that sees every room refurbished at least once every eighteen months.