The Broadway Columbia - a DoubleTree by Hilton, Opens

Owned by David Parmley of Broadway Lodging

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. March 27, 2014

COLUMBIA, MO / MCLEAN, VA - March 27, 2014 - Hilton Worldwide and DoubleTree by Hilton today announced the opening of The Broadway Columbia - a DoubleTree by Hilton, a new LEEDTM certified hotel located in the vibrant arts, college and film district of Columbia's Broadway street, following a $20 million construction project. The brand-new eight-floor, 114-room hotel debuts a modern design that incorporates custom artwork from local artists, sleek lighting, stainless steel accents and contemporary color hues throughout the hotel's public areas and guest rooms. A unique roof deck offers striking views of the city and state-of-the-art technology, which appeal to everyone from guests and locals to event planners. The hotel is owned by David Parmley of Broadway Lodging, llc. and operated by Chesterfield Hotels, Inc.

"The central location and fresh style of The Broadway Columbia - a DoubleTree by Hilton makes it a stand-out option for any guest seeking an upscale, full-service hotel offering in the market," said John Greenleaf, global head, DoubleTree by Hilton. "We are very excited for the addition of this unique property to our portfolio, and look forward to welcoming guests with our signature warm chocolate chip cookie."

Among its most appealing features, the hotel offers a roof deck with indoor and outdoor seating and sprawling views of the area. Guests and locals can enjoy a selection of delectable small plates and a diverse menu of beer, wine and cocktails at The Roof, the hotel's inviting rooftop bar. Patrons can unwind by two fire pits, enjoy music from the state-of-the-art sound system, or take advantage of the enhanced video wall for everything from special events to sports viewing parties. For a more formal dining experience the hotel's all-day dining restaurant, ElevenEleven, offers modern fare with high-quality local ingredients from the area's North District Farmer's Market, as well as local microbrews from St. Louis and surrounding areas. Open from 6 AM - 11 PM, the lobby bar offers a casual setting to enjoy coffee from local St. Louis-based micro coffee brewery, Breve, as well as delicious hand-crafted cocktails.

"From the decor to the food and beverage offerings, we incorporated the artistic talent and local offerings of our amazing city into every possible facet of our hotel," said Bob McDonald, general manager of The Broadway Columbia - a DoubleTree by Hilton and VP of Food & Beverage Operations for Chesterfield Hotels. "We are thrilled to open our doors to travelers and to our neighbors in the area, and welcome them to a truly unique experience. Columbia can be very proud of this hotel."

With 3,216 square feet of event space, The Broadway Columbia - a DoubleTree by Hilton, is an ideal setting for meetings and special events for up to 250 people. A ballroom and three flexible meeting rooms create options for every event type - from intimate business meetings to large corporate functions and wedding receptions.

The hotel is a short walk from the area's most popular destinations in downtown Columbia, including the University of Missouri, Stephens College and Columbia College, as well as shops, art and film venues, restaurants and clubs. The hotel is conveniently located just 12 miles from Columbia Regional Airport.

In addition to the warm cookie welcome, guests will enjoy DoubleTree by Hilton brand exclusives, including an assortment of gourmet in-room tea and coffee offerings from The Coffee Bean & Tea Leaf®, a refreshing array of CITRON body care products by Crabtree & Evelyn and an industry-recognized service culture built around the idea of CARE, which stands for Create a Rewarding Experience, for guests, team members and the community. All rooms have upgraded amenities and the DoubleTree by Hilton Sweet Dreams Sleep Experience. Additional hotel amenities include a 24-hour fitness center, 24-hour business center and complimentary Wi-Fi internet access throughout the hotel's public areas.

Hilton HHonors members will be able to earn and redeem points with their stay.

The Broadway Columbia - a DoubleTree by Hilton is located at 1111 East Broadway, Columbia, Missouri, 65201. For more information, or to make a reservation, travelers can visit www.doubletree.com or call +1 (573) 875-7000.

About DoubleTree By Hilton

With a fast-growing, global collection of more than 360 upscale hotels in gateway cities, metropolitan areas and vacation destinations across six continents, every little thing we do at DoubleTree by Hilton inspires us to create a rewarding experience for our hotel guests, our team members and the communities we proudly serve. Our hospitality begins with a warm chocolate chip cookie welcome upon arrival and continues with the award-winning Hilton HHonors guest loyalty program, an array of fine services and amenities and our longstanding CARE Culture tradition that empowers more than 65,000 team members to provide the special comforts and acts of kindness that make the traveler feel human again.

To make reservations at any DoubleTree by Hilton hotel, travelers may visit our brand website at www.doubletree.com. Social media users may connect with us at www.facebook.com/doubletree, www.twitter.com/doubletree and www.youtube.com/doubletreehotels. For the latest news, story starters and fact sheets about our brand, reporters and bloggers may visit our DoubleTree by Hilton Global Media Center at www.doubletreebyhiltonglobalmediacenter.com.