Development is Underway for 151-room Element Orlando North to Open in Florida in July 2015

Owned by a JV between UP Development, StaySharpe and LBK Hotel Ventures

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. March 25, 2014

STAMFORD, CT - March 25, 2014 - Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced that its trailblazing, eco-wise Element brand is picking up momentum in Florida with plans for an Orlando debut. Built green from the ground up, Element Orlando North is scheduled to open in July 2015 as part of the redevelopment of Orlando Fashion Square on Colonial Drive. It will be the brand's third hotel in Florida following Element Miami International Airport and Element Miami Doral. Owned by a joint venture between UP Development, StaySharpe and LBK Hotel Ventures, Element Orlando North will offer a smart, new lodging option for travelers with 151 stylish, sustainable rooms and an atmosphere designed to fuel a life in balance and on the move.

"Element Orlando will offer a fresh new option for travelers seeking to maintain balanced lifestyle when away from home, whether for a few days or a few weeks," said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. "Popular among both business and leisure travelers, the Element brand offers guests a bright, energizing environment that's conducive to both work and play and will provide an entirely new extended stay option within proximity of Orlando's world-famous attractions."

Element Orlando North will rise eight stories, built above remodeled shops and restaurants at Orlando Fashion Square on Colonial Drive. Just 20 minutes from Universal Orlando Resort and less than 30 minutes from Walt Disney World Resort, the new Element is across the street from Orlando Executive Airport and three miles from the central business district of downtown Orlando and the Amway Center. Also nearby are the upscale neighborhoods of Baldwin Park, Thornton Park, Audubon Park, College Park, Winter Park and the historic Mills & 50 District, as well as numerous golf courses.

The hotel will boast light-filled studios as well as one bedroom suites and feature fluid design of modular furniture, swiveling flat-screen televisions, large desks with open shelving and custom-designed closets. Bathrooms will be spa-inspired, with an invigorating rain shower and dual-flush toilet. Rooms will also offer fully equipped kitchens and the signature Heavenly® Bed. Other brand signatures will include a state-of-the-art, 24-hour fitness center, an outdoor saline swimming pool, and a 977 square-foot meeting room with modular furnishings, a flexible layout and state-of-the-art technology that can be customized to meet any business or social needs.

"Starwood's Element brand is experiencing rising demand in Florida and beyond, due to the enthusiasm of travelers who share its passion for modern, sustainable living," said Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. "Offering everything from signature healthful breakfast, complimentary bikes and fast and free wireless, Element Orlando North will undoubtedly emerge as a popular choice for travelers to Orlando."

Element is the first major hotel brand to mandate that all properties pursue the U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED) certification for high-performance buildings. It's recognized as an industry leader in the eco-space, and offers travelers a fresh, reimagined interpretation of the extended stay hotel experience. Every aspect of the brand is designed to fuel a life in balance and on the move.

About Element Hotels

Element® Hotels is made to order for guests in the know and on the go. Its bright design defies convention, bathing guest rooms and public spaces in natural light. Stylish and sustainable throughout, Element offers extended stay comfort with a conscience and lots of signature amenities from its healthy RISE breakfast and RELAX evening reception to saline swimming pools, spacious fitness centers, bikes to borrow and electric vehicle charging stations. Starwood's latest brand innovation, Element made history in 2008 as the only major hotel brand to pursue LEED certification for high-performance buildings brand-wide. To date, there are Element hotels in 11 markets in North America with new domestic and international hotels in development. Visit www.ElementHotels.com or connect on Facebook.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries, and 181,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Meridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.