Expansions & Renovations

The Woodmark Hotel Launches New Waterfront Amenities for Guests and Community

Kirkland, WA Property Offers Water Recreation Rentals Through Woodmark Waterfront Adventures

Kirkland, WA - June 11, 2013 - The Woodmark Hotel, Yacht Club & Spa, located on the shores of Lake Washington at Carillon Point 15 minutes east of Seattle, is excited to announce its newest amenity Woodmark Waterfront Adventures. As the newest addition to the Woodmark, Waterfront Adventures boasts a variety of opportunities for guests and the community to take advantage of the Woodmark’s exceptional location as the only hotel on Lake Washington.

“We’ve been looking for the perfect way to engage both hotel guests and the local community with all that Lake Washington has to offer,” said Julie Mackey, director of sales and marketing for the Woodmark. “Woodmark Waterfront Adventures is launching just in time for the start of summer, and we’re thrilled to give people the opportunity to enjoy the outdoors and take advantage of the water and great weather we’ve been having.”

Woodmark Waterfront Adventures features a variety of activities for both in and around the lake. Boat, Waverunner (Jet Ski), paddle-board, and scooter rentals are available for those looking to explore Lake Washington; wakeboard and water ski rentals are offered and special guided boat rides are available. Prices start at $25 an hour for paddle-boards, $75 an hour for Wave-runners, $130 per hour for two-hour boat rentals and $10 for two hours rental of wake-boards and water skis. Woodmark Waterfront Adventures also offers scooter rentals for exploring the waterfront trails that connect the property to downtown Kirkland starting at $30 an hour.

Additionally, Woodmark Waterfront Adventures offers services to accommodate special events around Lake Washington. Businesses can throw corporate parties on the lake by renting the entire fleet. Friends, family and significant others can explore Lake Washington by indulging in a dinner tour on the water. During major Seattle events, such as Seafair and the University of Washington football games, individuals can rent a boat to enjoy the festivities or take a water taxi to the game. No matter the type of activity one takes part in, Woodmark Waterfront Adventures will provide guests with an unforgettable lakeside experience.

Woodmark Waterfront Adventures is open seven days a week from 8 a.m. to 8 p.m. from June 1 until September 15 and rentals are coordinated out of a beach hut centrally located in the Carillon Point Plaza. For more information about Woodmark Waterfront Adventures and to make advanced reservations for rentals, please call 425-216-2257 or visit www.waterfrontadventures.com.

The Woodmark Hotel, Yacht Club & Spa provides incredible views of Seattle and the Olympic Mountains, as well as luxury accommodations, and is the only Seattle-area lakefront lodging. The property features 79 expertly crafted guestrooms and 21 luxurious suites, rejuvenating medi-spa treatments at Northwest Face Spa and delectable Northwest fare at bin on the lake and Beach Café. The Woodmark also offers wedding, meeting and banquet space in addition to a variety of activities including paddle board, kayak rentals and a private boat for guests. For more information about the Woodmark please call 425-822-3700 or visit www.thewoodmark.com.

About The Woodmark Hotel, Yacht Club & Spa
The Woodmark Hotel, Yacht Club & Spa is the only hotel on the picturesque shores of Lake Washington. Personal and comfortable, the Woodmark features 100 rooms, including 21 suites, most with views of the lake, and all with luxury amenities. The Woodmark is the ideal in-town retreat only minutes from downtown Bellevue and other Eastside destinations. It offers a full-service spa, two exceptional restaurants, distinctive event spaces and an intimate, residential, waterside ambiance. Most importantly, Woodmark people are warm and genuine, anticipating guests’ every need. Popular for corporate events, weddings and important family occasions, the Woodmark is ultimately a place where everyone feels at home, and home is a relaxing and rejuvenating place set apart by the water. www.thewoodmark.com

About Destination Hotels & Resorts
Destination Hotels & Resorts is a privately held hospitality management company headquartered in Colorado. With 40 independent, luxury and upscale hotels, resorts and golf clubs, Destination is the fourth largest hospitality management company in the country. The company’s portfolio features more than 9,600 guest rooms, 18 golf courses and 16 full-service spas. Destination Hotels & Resorts properties are located in key metropolitan and resort markets including Washington, D.C., Chicago, Seattle, Denver, San Diego, Santa Fe, Aspen, Austin, Phoenix, Portland, Palm Springs, Palos Verdes, Maui and Lake Tahoe. The company is a subsidiary of Los Angeles-based investment, development and management firm Lowe Enterprises.

For a complete list of properties in the Destination Hotels & Resorts collection, please visit www.destinationhotels.com.

Coming Up In The June Online Hotel Business Review


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Feature Focus
Sales & Marketing: The Rise of the Millennials
Hotel Sales & Marketing departments have endured massive change in the past few years in terms of how they conduct their business, and there is little evidence to suggest that things will be slowing down anytime soon. Technological advances continue to determine how they research, analyze, plan, engage and ultimately sell to their customers. Though "traditional" marketing is still in the mix, there has been a major shift in focus toward online marketing. First and foremost is an understanding of who their primary audience is and how to market to them. Millennials (those born between 1981-1997) are the fastest growing customer segment in the hospitality industry, and they are expected to represent 50% of all travelers by 2025. With the rise of millennial consumers, sales and marketing efforts will need to be more transparent and tech savvy, with a strong emphasis on empathy and personal customer connection. Social media is essential for this demographic and they expect hotels to engage them accordingly. Other targeted groups include cultural buffs, foodies, LGBT, and multi-generational travelers - all of whom are seeking novel experiences tailored specifically to their interests and needs. Finally the Baby Boomers are still a force to be reckoned with. They are currently the wealthiest generation and are becoming increasingly tech savvy, with 33% of internet users now falling into this demographic. It is imperative that hotels include this generation when it comes to their 2016 digital marketing strategies. The June Hotel Business Review will examine some of these markets and report on what some sales and marketing professionals are doing to address them.