Expansions & Renovations

The Woodmark Hotel Launches New Waterfront Amenities for Guests and Community

Kirkland, WA Property Offers Water Recreation Rentals Through Woodmark Waterfront Adventures

Kirkland, WA - June 11, 2013 - The Woodmark Hotel, Yacht Club & Spa, located on the shores of Lake Washington at Carillon Point 15 minutes east of Seattle, is excited to announce its newest amenity Woodmark Waterfront Adventures. As the newest addition to the Woodmark, Waterfront Adventures boasts a variety of opportunities for guests and the community to take advantage of the Woodmark’s exceptional location as the only hotel on Lake Washington.

“We’ve been looking for the perfect way to engage both hotel guests and the local community with all that Lake Washington has to offer,” said Julie Mackey, director of sales and marketing for the Woodmark. “Woodmark Waterfront Adventures is launching just in time for the start of summer, and we’re thrilled to give people the opportunity to enjoy the outdoors and take advantage of the water and great weather we’ve been having.”

Woodmark Waterfront Adventures features a variety of activities for both in and around the lake. Boat, Waverunner (Jet Ski), paddle-board, and scooter rentals are available for those looking to explore Lake Washington; wakeboard and water ski rentals are offered and special guided boat rides are available. Prices start at $25 an hour for paddle-boards, $75 an hour for Wave-runners, $130 per hour for two-hour boat rentals and $10 for two hours rental of wake-boards and water skis. Woodmark Waterfront Adventures also offers scooter rentals for exploring the waterfront trails that connect the property to downtown Kirkland starting at $30 an hour.

Additionally, Woodmark Waterfront Adventures offers services to accommodate special events around Lake Washington. Businesses can throw corporate parties on the lake by renting the entire fleet. Friends, family and significant others can explore Lake Washington by indulging in a dinner tour on the water. During major Seattle events, such as Seafair and the University of Washington football games, individuals can rent a boat to enjoy the festivities or take a water taxi to the game. No matter the type of activity one takes part in, Woodmark Waterfront Adventures will provide guests with an unforgettable lakeside experience.

Woodmark Waterfront Adventures is open seven days a week from 8 a.m. to 8 p.m. from June 1 until September 15 and rentals are coordinated out of a beach hut centrally located in the Carillon Point Plaza. For more information about Woodmark Waterfront Adventures and to make advanced reservations for rentals, please call 425-216-2257 or visit www.waterfrontadventures.com.

The Woodmark Hotel, Yacht Club & Spa provides incredible views of Seattle and the Olympic Mountains, as well as luxury accommodations, and is the only Seattle-area lakefront lodging. The property features 79 expertly crafted guestrooms and 21 luxurious suites, rejuvenating medi-spa treatments at Northwest Face Spa and delectable Northwest fare at bin on the lake and Beach Café. The Woodmark also offers wedding, meeting and banquet space in addition to a variety of activities including paddle board, kayak rentals and a private boat for guests. For more information about the Woodmark please call 425-822-3700 or visit www.thewoodmark.com.

About The Woodmark Hotel, Yacht Club & Spa
The Woodmark Hotel, Yacht Club & Spa is the only hotel on the picturesque shores of Lake Washington. Personal and comfortable, the Woodmark features 100 rooms, including 21 suites, most with views of the lake, and all with luxury amenities. The Woodmark is the ideal in-town retreat only minutes from downtown Bellevue and other Eastside destinations. It offers a full-service spa, two exceptional restaurants, distinctive event spaces and an intimate, residential, waterside ambiance. Most importantly, Woodmark people are warm and genuine, anticipating guests’ every need. Popular for corporate events, weddings and important family occasions, the Woodmark is ultimately a place where everyone feels at home, and home is a relaxing and rejuvenating place set apart by the water. www.thewoodmark.com

About Destination Hotels & Resorts
Destination Hotels & Resorts is a privately held hospitality management company headquartered in Colorado. With 40 independent, luxury and upscale hotels, resorts and golf clubs, Destination is the fourth largest hospitality management company in the country. The company’s portfolio features more than 9,600 guest rooms, 18 golf courses and 16 full-service spas. Destination Hotels & Resorts properties are located in key metropolitan and resort markets including Washington, D.C., Chicago, Seattle, Denver, San Diego, Santa Fe, Aspen, Austin, Phoenix, Portland, Palm Springs, Palos Verdes, Maui and Lake Tahoe. The company is a subsidiary of Los Angeles-based investment, development and management firm Lowe Enterprises.

For a complete list of properties in the Destination Hotels & Resorts collection, please visit www.destinationhotels.com.

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.