Acquisitions & Hotel Openings

159-room Courtyard Long Beach to Open in California

Long Beach, California – March 6, 2013 – Courtyard by Marriott is rolling out its innovative lobby and room design in Long Beach, California. This is the latest Courtyard in the area featuring the Refreshing Business lobby environment, where guests can enjoy an open and flexible space. Along with media pods, Wi-Fi and a variety of seating zones, the redefined space is ideal for everything from pop-up meetings to social gatherings.

Scheduled to open on Tuesday, March 12, 2013, the 159-room Courtyard Long Beach also offers a refreshing and stylish room design that helps guests stay connected, productive and comfortable. Thoughtfully planned, each room features plush bedding, a functional work space, spacious bathrooms, a separate seating area and complimentary in-room wireless Internet.

Located off I-405 at 3841 Lakewood Boulevard, the Courtyard by Marriott is adjacent to the Long Beach Airport and six miles from downtown. The hotel’s 4.5-acre site is part of Boeing Corporation’s Douglas Park, formerly the site of an aircraft manufacturing plant. The upscale, select-service Courtyard Long Beach will be the first hotel opened at Douglas Park. In addition, Courtyard Long Beach is offers guests convenient access to Disneyland, the legendary Queen Mary ship and the Pike at Long Beach.

Courtyard understands business travelers, and, through extensive research, the brand continues to evolve to meet guests’ changing needs. Combining innovative technology with style and comfort, the adaptable lobby space offers options so guests can make the most of their time on the road.

“From day one, Courtyard has prided itself as a brand that listens to what business travelers want from a hotel,” said Janis Milham, vice president and global brand manager, Courtyard. “Guests want more control and choice with services and amenities that create a healthy balance between working and relaxing. The Courtyard lobby invites guests to get out of their rooms to work, socialize or be entertained, whether traveling alone or with colleagues.”

The open, bright and contemporary Courtyard hotel lobby welcomes guests with vivid contrasting colors, including blue, green, orange and red. The traditional front desk is replaced with separate welcome pedestals to create more personal and private interactions when guests check in and allow staff to show guests the lobby features and provide assistance. Flexible seating options range from a communal table in the middle of the action, to more private media booths with high-definition televisions, to a more intimate, semi-enclosed lounge area.

Dining has also been completely redesigned with The Bistro – Eat. Drink. Connect.®, offering casual, flexible seating; easier access to food and higher quality, healthier menu options for breakfast, lunch; and light evening fare, including snacks, cocktails, wine and beer so guests can unwind. Coffee lovers can also enjoy freshly brewed Starbucks coffee. The MarketTM, a 24/7 shop for snacks, beverages and sundries, is always open for late-night cravings or the toothpaste guests may have forgotten to pack.

A key component of the Courtyard lobby is the newly enhanced GoBoard® 4.0, which presents local information, maps, weather, and headline news on a 55-inch LCD touch screen. Designed with today’s busy traveler in mind, the award-winning GoBoard® features mobile integration, enabling guests to send directions from the GoBoard® directly to their smart phones. Guests can also touch the screen for immediate access to detailed flight information for local airports, popular entertainment and local event information, as well as walking directions.

Throughout the hotel, guests can connect to complimentary Wi-Fi, and there are ample electrical outlets in the lobby to power digital devices. The business library features several computer terminals, along with a printer and separate computer stations dedicated solely to printing airline boarding passes and checking flight status.

Green has been Courtyard’s signature color since Marriott launched the brand 25 years ago. Now it is even greener with the introduction of a guest recycling program for the environment. Receptacles for paper, glass, plastic and metal are conveniently located by side exits.

The four-story hotel features a heated outdoor swimming pool, fitness center and guest laundry, and offers four meeting rooms with 2,064 square feet of meeting space to accommodate small meetings and functions of up to 80 people.

Courtyard by Marriott offers a refreshing environment that helps guests stay connected, productive and balanced. Intuitive services and design accommodate guests’ needs for choice and control. With more than 900 locations in 38 countries and territories, Courtyard hotels participate in the award-winning Marriott Rewards® frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay. For more information or reservations, contact the Courtyard Long Beach directly at 562-429-5803, call the Courtyard toll-free number at 800-321-2211, visit www.courtyard.com or become a fan at www.facebook.com/courtyard.

Marriott International, Inc. (NYSE: MAR) is a leading lodging company based in Bethesda, Maryland, USA, with more than 3,800 properties in 74 countries and territories and reported revenues of nearly $12 billion in fiscal year 2012. The company operates and franchises hotels and licenses vacation ownership resorts under 18 brands. For more information or reservations, please visit our web site at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.