Acquisitions & Hotel Openings

159-room Courtyard Long Beach to Open in California

Long Beach, California – March 6, 2013 – Courtyard by Marriott is rolling out its innovative lobby and room design in Long Beach, California. This is the latest Courtyard in the area featuring the Refreshing Business lobby environment, where guests can enjoy an open and flexible space. Along with media pods, Wi-Fi and a variety of seating zones, the redefined space is ideal for everything from pop-up meetings to social gatherings.

Scheduled to open on Tuesday, March 12, 2013, the 159-room Courtyard Long Beach also offers a refreshing and stylish room design that helps guests stay connected, productive and comfortable. Thoughtfully planned, each room features plush bedding, a functional work space, spacious bathrooms, a separate seating area and complimentary in-room wireless Internet.

Located off I-405 at 3841 Lakewood Boulevard, the Courtyard by Marriott is adjacent to the Long Beach Airport and six miles from downtown. The hotel’s 4.5-acre site is part of Boeing Corporation’s Douglas Park, formerly the site of an aircraft manufacturing plant. The upscale, select-service Courtyard Long Beach will be the first hotel opened at Douglas Park. In addition, Courtyard Long Beach is offers guests convenient access to Disneyland, the legendary Queen Mary ship and the Pike at Long Beach.

Courtyard understands business travelers, and, through extensive research, the brand continues to evolve to meet guests’ changing needs. Combining innovative technology with style and comfort, the adaptable lobby space offers options so guests can make the most of their time on the road.

“From day one, Courtyard has prided itself as a brand that listens to what business travelers want from a hotel,” said Janis Milham, vice president and global brand manager, Courtyard. “Guests want more control and choice with services and amenities that create a healthy balance between working and relaxing. The Courtyard lobby invites guests to get out of their rooms to work, socialize or be entertained, whether traveling alone or with colleagues.”

The open, bright and contemporary Courtyard hotel lobby welcomes guests with vivid contrasting colors, including blue, green, orange and red. The traditional front desk is replaced with separate welcome pedestals to create more personal and private interactions when guests check in and allow staff to show guests the lobby features and provide assistance. Flexible seating options range from a communal table in the middle of the action, to more private media booths with high-definition televisions, to a more intimate, semi-enclosed lounge area.

Dining has also been completely redesigned with The Bistro – Eat. Drink. Connect.®, offering casual, flexible seating; easier access to food and higher quality, healthier menu options for breakfast, lunch; and light evening fare, including snacks, cocktails, wine and beer so guests can unwind. Coffee lovers can also enjoy freshly brewed Starbucks coffee. The MarketTM, a 24/7 shop for snacks, beverages and sundries, is always open for late-night cravings or the toothpaste guests may have forgotten to pack.

A key component of the Courtyard lobby is the newly enhanced GoBoard® 4.0, which presents local information, maps, weather, and headline news on a 55-inch LCD touch screen. Designed with today’s busy traveler in mind, the award-winning GoBoard® features mobile integration, enabling guests to send directions from the GoBoard® directly to their smart phones. Guests can also touch the screen for immediate access to detailed flight information for local airports, popular entertainment and local event information, as well as walking directions.

Throughout the hotel, guests can connect to complimentary Wi-Fi, and there are ample electrical outlets in the lobby to power digital devices. The business library features several computer terminals, along with a printer and separate computer stations dedicated solely to printing airline boarding passes and checking flight status.

Green has been Courtyard’s signature color since Marriott launched the brand 25 years ago. Now it is even greener with the introduction of a guest recycling program for the environment. Receptacles for paper, glass, plastic and metal are conveniently located by side exits.

The four-story hotel features a heated outdoor swimming pool, fitness center and guest laundry, and offers four meeting rooms with 2,064 square feet of meeting space to accommodate small meetings and functions of up to 80 people.

Courtyard by Marriott offers a refreshing environment that helps guests stay connected, productive and balanced. Intuitive services and design accommodate guests’ needs for choice and control. With more than 900 locations in 38 countries and territories, Courtyard hotels participate in the award-winning Marriott Rewards® frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay. For more information or reservations, contact the Courtyard Long Beach directly at 562-429-5803, call the Courtyard toll-free number at 800-321-2211, visit www.courtyard.com or become a fan at www.facebook.com/courtyard.

Marriott International, Inc. (NYSE: MAR) is a leading lodging company based in Bethesda, Maryland, USA, with more than 3,800 properties in 74 countries and territories and reported revenues of nearly $12 billion in fiscal year 2012. The company operates and franchises hotels and licenses vacation ownership resorts under 18 brands. For more information or reservations, please visit our web site at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.

Coming Up In The June Online Hotel Business Review


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Feature Focus
Sales & Marketing: The Rise of the Millennials
Hotel Sales & Marketing departments have endured massive change in the past few years in terms of how they conduct their business, and there is little evidence to suggest that things will be slowing down anytime soon. Technological advances continue to determine how they research, analyze, plan, engage and ultimately sell to their customers. Though "traditional" marketing is still in the mix, there has been a major shift in focus toward online marketing. First and foremost is an understanding of who their primary audience is and how to market to them. Millennials (those born between 1981-1997) are the fastest growing customer segment in the hospitality industry, and they are expected to represent 50% of all travelers by 2025. With the rise of millennial consumers, sales and marketing efforts will need to be more transparent and tech savvy, with a strong emphasis on empathy and personal customer connection. Social media is essential for this demographic and they expect hotels to engage them accordingly. Other targeted groups include cultural buffs, foodies, LGBT, and multi-generational travelers - all of whom are seeking novel experiences tailored specifically to their interests and needs. Finally the Baby Boomers are still a force to be reckoned with. They are currently the wealthiest generation and are becoming increasingly tech savvy, with 33% of internet users now falling into this demographic. It is imperative that hotels include this generation when it comes to their 2016 digital marketing strategies. The June Hotel Business Review will examine some of these markets and report on what some sales and marketing professionals are doing to address them.