Expansions & Renovations

Westin Grand Cayman Seven Mile Beach Debuts Multi-million Dollar Renovation

February 4, 2013 - Westin Grand Cayman Seven Mile Beach Resort & Spa is pleased to unveil a multi-million dollar resort renewal project. The oceanfront resort on the sparkling sands of Seven Mile Beach has introduced additions through all guest rooms, suites, public spaces, meeting spaces, the fitness center and the pool and beach experience. The renovation encompasses the following:

Fresh Caribbean Design and Enhanced Arrival Experience
The Leo A Daly design team led by Pat Miller and Kathy Armstrong, focused on creating a relaxed island atmosphere that rejuvenates resort guests throughout their stay. The renovation employs an eclectic mix of new materials in island colors, including shellstone, abaca rope, rattan, sea glass, and stained wood in soft blues and whites for a bright island glow. Upon entering the resort, guests are welcomed to a refreshed porte-cochère, featuring new landscaping and a renovated lobby that has a Caribbean bungalow atmosphere. Extensive work in the lobby includes enhanced architectural details such as repainted wainscot, columns and ceiling, as well as new furniture and an art collection with portrayals of local flora and fauna flanked by large mirrors in mother of pearl frames.

Best Beach & Pool Experience on the Island
Recently awarded the "Best Beach Resort" by Starwood Preferred guest members, the resort is situated on an exclusive and unrivaled stretch of Seven Mile Beach. The pristine white sand overlooking the Caribbean Sea spans 700 feet, and is just steps away from island restaurants, beach bars, and local attractions. Experience one of the top snorkeling options on the islands, Governor's Reef, which is easily accessible by taking a walk on the resort's beach.

As part of the renovation, the new Beach Ambassadors program was added to pamper guests from the moment they set foot on property -- from placing lounge chairs at sun worshippers' desired spots, to serving up creative frozen drink and beach grill orders.

The resort's freshwater swimming pool has also been upgraded with new surface and lighting, as well as an addition of poolside cabanas to round out the NEW Pool & Beach Experience, which incorporates activities such as Paddleboard Yoga, Water Aerobics and Children's Fitness programs.

Stylish Accommodations
Guest rooms and suites have been revamped to include new furniture, granite vanities, flat-screen plasma televisions, artwork, carpeting, Westin Heavenly Bed® linens and duvets, plush towels and Heavenly bath amenities. Guest bathrooms now feature polished marble flooring, freshly painted walls and striking snapshots by local photographer Patty Hinz. In 2013, Westin Heavenly Bath™ dual showerheads will also be added.

Award-Winning Southern Coastal Cuisine
Located in the culinary capital of the Caribbean, the resort features various dining options. Tortugas Beach Grill & Bar is a beachside restaurant that was also renovated, and offers local delicacies and creative cocktails. Additional resort dining options include the AAA Four Diamond-rated Casa Havana, Ferdinand's Caribbean Café and Café Soleil. NEW Executive Chef Farrell's cuisine is inspired by his Southern Coastal style. The food and beverage team purchases only the freshest ingredients from local Caymanian farmers and fishermen to incorporate coastal options such as oysters and caviar from the Gulf, and delicacies like spiny lobster from neighboring islands.

Resort-wide Refresh
The resort fitness center was also enhanced, and now features new equipment, flooring and fresh paint. In addition, the resort's renowned meeting and banquet space encompasses brand new modern carpeting and painting.

For more information or to make reservations at Westin Grand Cayman Seven Mile Beach Resort & Spa, please call (345) 945-3800 or visit www.westingrandcayman.com.

About Westin Grand Cayman Seven Mile Beach Resort & Spa

Stretching across eight acres along Seven Mile Beach on Grand Cayman Island, the 343-room resort is the ideal spot to unwind. With the surf's gentle rhythm and whispering palm trees to set the mood, this inspiring resort features every vacation and corporate meeting amenity. Most guest rooms offer breathtaking ocean-views. The grounds are home to the island's largest fresh water swimming pool, the full-service Hibiscus Spa, an engaging kids' club, exhilarating water sports, and more than 9,000-square-feet of indoor and 60,000 square feet of outdoor event space for memorable weddings and corporate incentive programs. Shopping and local attractions are steps away. For dining, select the intimate Casa Havana, an AAA Four Diamond restaurant, celebrated for its contemporary island cuisine with Cuban, South American and Caribbean influences; Ferdinand's Caribbean Café for traditional and inventive Caribbean dishes; Tortugas for lighter fare poolside; Cafe Soleil with tempting coffees, ice cream and snacks; and 24-hour in-room dining. www.westingrandcayman.com.

About Pyramid Resort Group

Pyramid Resort Group manages and asset manages a diverse portfolio of resorts in one of kind destinations across the United States and the Caribbean. These locations include Hawaii, Arizona, Florida and the Cayman Islands. Pyramid Resort Group delivers creative, engaging experiences for the leisure and group guest inclusive of golf, spa, fitness, dining, meetings, recreation, water sports, and cultural immersion. www.pyramidresortgroup.com.

Coming Up In The June Online Hotel Business Review




Feature Focus
Hotel Sales & Marketing: The Shift to Digital is Leading the Way
Hotel Sales & Marketing departments have been dramatically transformed in recent years. Advances in technology have prompted changes in consumer buying habits, and these professionals have had to adapt to keep up. Like so many other facets in the industry, the shift to digital is leading the way. An established online presence provides marketing professionals with more direct interaction with their guests; the capacity to collect more detailed information about them; and an increased ability to share their brand stories. These endeavors can be accomplished through website usage but increasingly, social media is assuming a larger role in the digital mix. Social media has moved marketing into a new era. Hotels that offer a good product, at a good value, and consistently deliver that product and price, will benefit from thousands of people who view positive comments on travel review sites. Online reviews continue to be a popular way for users to determine which companies they can trust. And though online marketing may have changed how professionals connect with and convert customers, they still need to focus on traditional marketing channels as well - ones that are cost-effective; protect price integrity; and which generate the most bookings. Some of the larger chains are employing efforts that feature both a top down (global) and bottom up (local) approach to ensure that new business is generated from the greatest number of sources. These include the use of loyalty programs, monthly e-mail newsletters, brand identity tools, advertising campaigns tailored to specific regions, regional marketing co-op programs, and business-to-business marketing campaigns. The November Hotel Business Review will examine some of these critical issues and explore what some sales and marketing professionals are doing to address them.