Expansions & Renovations

$45 Million Guest Room Renovation Underway for Atlanta's Westin Peachtree Plaza Hotel

ATLANTA - September 26, 2012 - The Westin Peachtree Plaza’s prominent silhouette has stood out on the skyline as a symbol of Atlanta’s southern hospitality for 36 years. The iconic John Portman-designed hotel is steeped in history, from numerous celebrity guests to the many memories made at the revolving Sun Dial restaurant, 72 stories above Atlanta. Ushering in the next chapter, a $45 million transformation is underway to ensure that guests have a thoroughly modern and upscale experience at the redefined Westin Peachtree Plaza.

Completed in 1976, The Westin Peachtree Plaza was celebrated as the tallest hotel in the world and tallest building in Atlanta. Though other international hotels have overtaken the building in size, it remains America’s tallest hotel with 73 stories and a breathtaking exterior elevator. In the heart of downtown Atlanta, stunning panoramic views – visitors can see four states – and the refined southern hospitality of the Westin staff have made the hotel a popular choice for corporate and leisure guests year after year. The hotel has hosted more than 3 million guests including celebrities such as Mick Jagger, Ringo Starr, James Brown, Andy Rooney, Peter Jennings and many more. Most recently, Vice President Joe Biden selected the hotel for his Atlanta stay.

The current renovation features completely redesigned guest rooms and hallways. It also incorporates a $2 million update to the exclusive six luxury suites located on the 69th and 70th floors, including the unique two-story Chairman and Presidential suites. The views from these suites are unmatched anywhere in the southeast. Moreover, this makeover follows the recent replacement of all 6,350 windows in the towering hotel and a $13 million environmental upgrade of the heating and cooling system to promote sustainability.

The guest rooms and suites, designed by Atlanta architecture firm, Cooper Carry and Atlanta interior designer, Carolyn Auguer of Blackdog Studio, are inspired by the classical forms of Art Deco. Furniture profiles are elegant and refined incorporating rich, earth tones and eco-sensitive fabrics. The renovation includes the addition of five guest rooms, bringing the total available rooms to 1,073.

The guest accommodations feature new carpet, paint and wallpaper, new Heavenly Bed® duvets – feather-filled duvet inserts and duvet covers – boudoir pillows and bed skirts, new ergonomic desk chairs, lamps, phones, environmentally-friendly climate controls, 42” flat screen televisions, new window treatments, Heavenly Showers®, and resurfaced bathroom tiles and surfaces. Unchanged, are the floor to ceiling windows that offer each guest spectacular views of the Atlanta area.

The landmark Sun Dial Restaurant, Bar & View is also slated to undergo a $3 million renovation in the coming months. The restaurant rotates to offer diners a 360 degree view of the city and is an Atlanta tradition for fine dining or a handcrafted cocktail. Many guests make lasting memories here, including the more than 400 couples that get engaged each Valentine’s Day.

The room renovation is expected to be completed this year by mid-November and has had minimal impact on guests with only two floors of rooms out of service at a time.

About The Westin Peachtree Plaza
Designed by John Portman in 1976, The Westin Peachtree Plaza is a 73-story tower, topped by the tri-level, revolving Sun Dial Restaurant Bar & View. At 754 feet, The Westin Peachtree Plaza was Atlanta's tallest building until 1987, when it was surpassed by One Atlantic Center. Today, The Westin Peachtree Plaza is the fifth tallest building in Atlanta and remains the tallest hotel in the Western Hemisphere. For more information, please visit: www.westin.com/peachtree.com or like us on Facebook.

About Westin Hotels & Resorts
Westin Hotels & Resorts makes the healthiest choices irresistibly appealing, so guests leave feeling better than when they arrived. With more than 180 hotels and resorts in over 36 countries and territories, Westin is owned by Starwood Hotels & Resorts Worldwide, Inc. Starwood Hotels is one of the leading hotel and leisure companies in the world with 1,071 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft® and Element SM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.