Appointments & Promotions

Waldorf Astoria New York Names Christopher Eagle Restaurant Chef of Hotel’s Culinary Institutions

NEW YORK, NY – September 6, 2012 – Christopher Eagle has been named restaurant chef of The Waldorf Astoria New York. He now oversees the property’s three restaurants including Peacock Alley and its famed Sunday Brunch, Oscar’s Brasserie and the legendary Bull & Bear Steakhouse along with the hotel’s 24-hour room service offering.

As one of his initial duties, Eagle oversaw the revamping of The Waldorf Astoria’s famed Sunday Brunch, which will begin Sept. 9 after a summer hiatus. Located in Peacock Alley, the gem of the hotel’s lobby, the spectacle of culinary indulgence is known as one of the top brunches in the country and an unrivaled experience for food lovers, New Yorkers, travelers, and experientialists alike. Chef Eagle’s new brunch menu will include a focus on seasonal products and specialties while paying homage to the hotel’s culinary history as the birthplace of American staples such as eggs Benedict, Waldorf salad, and red velvet cake. New dishes will also incorporate honey harvested from the hotel’s newly installed beehives.

“We are excited to have Chef Eagle bring his energy, enthusiasm and esteemed culinary background to the kitchens of The Waldorf Astoria New York,” said General Manager Eric O. Long. “He brings a passion for culinary leadership to the team and has already provided a strong sense of innovation by successfully overseeing the new Sunday Brunch display.”

Eagle joins the distinguished culinary team at The Waldorf Astoria New York with a vast knowledge of cuisines due to the span of influence received at top restaurants and hotels throughout the country. A graduate of the Advanced Standing program at Johnson & Wales University’s College of Culinary Arts, his past positions have included executive sous chef at The Ritz-Carlton Aspen, executive chef of Raffles L’Ermitage Beverly Hills where he was awarded an unprecedented Four Diamond Award two years in a row at the hotel’s signature restaurant, JAAN, and head chef of Cielo in Boca Raton. Most recently he worked with Chef Grant MacPherson and his company Scotch Myst in Las Vegas.

The epicenter of New York City’s business, social, cultural and political life, The Waldorf Astoria New York is one of the city’s most diverse dining destinations, with three distinctive restaurants. From Bull & Bear steakhouse, a Manhattan institution and the stylish Peacock Alley, the jewel of the hotel’s lobby, to Oscar’s American Brasserie offering casual dining, opportunity awaits. The hotel is credited with the creation of such American staples as veal Oscar, lobster Newburg, eggs Benedict and (of course) Waldorf salad. It also helped popularize culinary traditions like Thousand Island dressing and red velvet cake.

For more information about The Waldorf Astoria New York’s restaurants or to make restaurant reservations visit http://www.waldorfnewyork.com/dine-in-style/ or call (212) 872-1275.

About The Waldorf Astoria:
The Waldorf Astoria, an official New York City landmark since 1993, has been an internationally recognized symbol of elegance and grace for more than 100 years. As such the Art Deco masterpiece, occupying an entire city block of midtown Manhattan is at the epicenter of the city’s cultural, commercial, social and political life. A grand hotel in the grandest of traditions, with cosmopolitan restaurants, bustling lounges and bars, more than 60,000 square feet of high-tech equipped function space, state-of-the-art business center and intriguing boutiques, The Waldorf is a microcosm of the city it has served so well for so long. The Waldorf Astoria is a member of Waldorf Astoria Hotels & Resorts and Hilton Worldwide. Call 1-800-WALDORF or visit www.waldorfnewyork.com for more information.

About Waldorf Astoria Hotels & Resorts
WALDORF ASTORIA is Hilton Worldwide’s luxury brand of landmark hotels, with each one as singular and timeless as the brand’s namesake, The Waldorf Astoria Hotel in New York. From classic elegance to modern grandeur, Waldorf Astoria Hotels & Resorts each represent worldly sophistication and unparalleled guest service. From sumptuous spas and culinary excellence to world-class golf, each hotel & resort offers the exquisite accommodations and signature accoutrements that define refinement and sophistication. Discover Waldorf Astoria by visiting www.waldorfastoria.com. Waldorf Astoria Hotels & Resorts is one of Hilton Worldwide’s ten market-leading brands.

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Hotel Sales & Marketing: The Shift to Digital is Leading the Way
Hotel Sales & Marketing departments have been dramatically transformed in recent years. Advances in technology have prompted changes in consumer buying habits, and these professionals have had to adapt to keep up. Like so many other facets in the industry, the shift to digital is leading the way. An established online presence provides marketing professionals with more direct interaction with their guests; the capacity to collect more detailed information about them; and an increased ability to share their brand stories. These endeavors can be accomplished through website usage but increasingly, social media is assuming a larger role in the digital mix. Social media has moved marketing into a new era. Hotels that offer a good product, at a good value, and consistently deliver that product and price, will benefit from thousands of people who view positive comments on travel review sites. Online reviews continue to be a popular way for users to determine which companies they can trust. And though online marketing may have changed how professionals connect with and convert customers, they still need to focus on traditional marketing channels as well - ones that are cost-effective; protect price integrity; and which generate the most bookings. Some of the larger chains are employing efforts that feature both a top down (global) and bottom up (local) approach to ensure that new business is generated from the greatest number of sources. These include the use of loyalty programs, monthly e-mail newsletters, brand identity tools, advertising campaigns tailored to specific regions, regional marketing co-op programs, and business-to-business marketing campaigns. The November Hotel Business Review will examine some of these critical issues and explore what some sales and marketing professionals are doing to address them.