Acquisitions & Hotel Openings

The Grand Hotel to Debut in Kennebunkport, ME on June 15

May 14, 2012 - On June 15, the Kennebunkport Resort Collection will unveil its newest hotel property that continues to redefine the newly-vibrant hospitality landscape in the resort region of the Kennebunks: The Grand. The first new-build hotel in Lower Village, Kennebunk in more than 50 years, The Grand is a commanding new structure set atop Chase Hill that marries classic New England shingle-style architecture with low-key Southern Maine ambience. Thoughtfully designed with generous windows and a wide array of both private balconies and public decks, The Grand offers guests a front row seat to sweeping views of the Kennebunk River and downtown Kennebunkport.

The unique footprints of the 17 guest rooms lend design character to the overall guest experience by creating a variety of cozy nooks and dramatic spaces. Guest rooms are located on floors two and three of the three-story structure – commanding the most expansive views and natural light – with the ground floor offering shops and services available to the public, as well as a “grand” front porch overlooking the main street that connects Lower Village, Kennebunk with downtown Kennebunkport and the famed Dock Square.

To mark its debut, the hotel is offering a limited-time, value-rich package exclusively for guests that stay at The Grand during its first 30 days after opening. The “Grand Debut Experience” package is available only through July 15, 2012 at a very special rate of $399 (based on double occupancy), which includes two nights’ accommodations, an overstuffed welcome bag filled with local goodies and champagne, a complimentary pair of signature cocktails at One Dock Restaurant (at sister property, Kennebunkport Inn), and the joy of a late check-out at 1pm. Guests can book by calling 1-207-967-1505, or visiting www.thegrandhotelmaine.com.

A Focus On “grand Design” The sixth hotel in the growing Kennebunkport Resort Collection – which includes such renowned properties as Hidden Pond Resort and The Tides Beach Club – The Grand exudes luxury and charm, with thoughtful in-room amenities such Maine-made Cuddledown bedding, Keurig coffee makers, Turkish bath linens, bath fixtures by Waterworks, and iPod docking stations. In addition to generously oversized windows throughout, several second-floor guest rooms also feature private petite balconies with french doors, and several third-floor guest rooms share a front-facing sundeck, gracefully partitioned for privacy and direct room access. There is also a common-area upper sundeck available to all hotel guests.

To design the interior spaces of The Grand, Tim Harrington, creative director of Kennebunkport Resort Collection, turned to noted Kennebunk interior designer Louise Hurlbutt, who layered the hotel’s public spaces in shades of cream, saffron, gold and silver. In the lobby, rich bronze light fixtures cast a warm glow on hardwood floors accented by Oriental rugs, while a gold meadow table and sunburst mirror give the space a glamorous, mid-Century modern look. In hallways and staircases, Hurlbutt chose a two-tone tan stripe rug and crisp, custom woodwork to unite the color palette.

In guest rooms, Hurlbutt crafted a color palette of gold, gray and burnt tan, anchoring the space with diamond-patterned grass cloth carpets, complemented by gray chenille headboards with antique brass studs. Striking ikat-upholstered chairs and pillows complement white curtains with a gray embroidered trellis pattern, adding visual interest and texture to the space.

Look Good, Feel Good, Eat Well On the ground level of The Grand, guests will find Kitchen Chicks To Go, which is the first Kennebunk location of the area’s popular Cape Porpoise Kitchen. Serving a diverse selection of homemade and packaged specialty foods, Kitchen Chicks To Go is a combination gourmet market and eatery, with takeaway options and self-seating on The Grand’s expansive front porch for breakfast and lunch seven days a week. The ground floor is also home to Fringe, which offers a variety of salon and spa services.

Just steps from town, the hotel offers easy access to Kennebunkport’s collection of shops, boutiques, restaurants, and the beach. Nearby, the Kennebunkport Inn’s One Dock restaurant showcases Maine’s abundance of fresh local seafood and produce in menus that showcase the culinary traditions of native New England. Guests are invited to enjoy this sister property’s expansive new social deck and lounge areas for afternoon and evening cocktails and refreshments.

For additional information and reservations, please visit www.thegrandhotelmaine.com or call 1-207-967-1505.

The Grand Hotel is owned and managed by Kennebunkport Resort Collection (KRC), representing diverse luxury and upscale properties such as Hidden Pond Resort, which features the acclaimed restaurant Earth and the luxurious Tree Spa at Hidden Pond; the newly opened The Tides Beach Club, Southern Maine’s only beachfront luxury boutique hotel; the newly renovated Kennebunkport Inn; the Cottages at Cabot Cove, featuring individually designed luxury cottages; and Old Fort Inn & Resort, a grand summer estate in nearby Cape Arundel. KRC also owns and manages restaurants and catering venues in the area. Information on all KRC hotels and resorts can be found at www.destinationkennebunkport.com.

Coming Up In The February Online Hotel Business Review


Feature Focus
Hotel Social Media: Engage, Promote, Personalize and Reward
The evolution of social media continues its rapid advance and integration into hotel operations. No longer condemned by some traditionalists as a "passing fad" or a "nice-to-have" by skeptical accountants, it is now a fully accepted customer engagement touchpoint that must be appropriately funded and professionally managed. And companies can no longer assume that merely having a "social presence" is enough. In order to capture the attention they seek and to achieve the returns on investment they desire, companies have to prove their value to social media users who are educated, empowered, vocal and selective. And the strategies for accomplishing this are diverse and distinct. Reputations need to be monitored and maintained on travel review sites, which are quickly evolving into "real-time" networks. Customer service issues and complaints are more frequently identified and resolved in public social forums. Hotels are obliged to choose which social networks best serve their needs (Facebook, Instagram, Pinterest, Google Plus or Twitter) and to utilize them to engage, promote, personalize and reward their existing and prospective customers. Video is becoming increasingly popular as a communication tool and therefore must be professionally rendered, and blogging is now an accepted means to promote brand identity and thought leadership. And finally, effective paid advertising and marketing campaigns need to be devised to target potential customers on social media sites. The February Hotel Business Review will examine all these critical issues and explore how some hotels are successfully utilizing social media strategies in their operations.