Acquisitions & Hotel Openings

The Grand Hotel to Debut in Kennebunkport, ME on June 15

May 14, 2012 - On June 15, the Kennebunkport Resort Collection will unveil its newest hotel property that continues to redefine the newly-vibrant hospitality landscape in the resort region of the Kennebunks: The Grand. The first new-build hotel in Lower Village, Kennebunk in more than 50 years, The Grand is a commanding new structure set atop Chase Hill that marries classic New England shingle-style architecture with low-key Southern Maine ambience. Thoughtfully designed with generous windows and a wide array of both private balconies and public decks, The Grand offers guests a front row seat to sweeping views of the Kennebunk River and downtown Kennebunkport.

The unique footprints of the 17 guest rooms lend design character to the overall guest experience by creating a variety of cozy nooks and dramatic spaces. Guest rooms are located on floors two and three of the three-story structure – commanding the most expansive views and natural light – with the ground floor offering shops and services available to the public, as well as a “grand” front porch overlooking the main street that connects Lower Village, Kennebunk with downtown Kennebunkport and the famed Dock Square.

To mark its debut, the hotel is offering a limited-time, value-rich package exclusively for guests that stay at The Grand during its first 30 days after opening. The “Grand Debut Experience” package is available only through July 15, 2012 at a very special rate of $399 (based on double occupancy), which includes two nights’ accommodations, an overstuffed welcome bag filled with local goodies and champagne, a complimentary pair of signature cocktails at One Dock Restaurant (at sister property, Kennebunkport Inn), and the joy of a late check-out at 1pm. Guests can book by calling 1-207-967-1505, or visiting www.thegrandhotelmaine.com.

A Focus On “grand Design” The sixth hotel in the growing Kennebunkport Resort Collection – which includes such renowned properties as Hidden Pond Resort and The Tides Beach Club – The Grand exudes luxury and charm, with thoughtful in-room amenities such Maine-made Cuddledown bedding, Keurig coffee makers, Turkish bath linens, bath fixtures by Waterworks, and iPod docking stations. In addition to generously oversized windows throughout, several second-floor guest rooms also feature private petite balconies with french doors, and several third-floor guest rooms share a front-facing sundeck, gracefully partitioned for privacy and direct room access. There is also a common-area upper sundeck available to all hotel guests.

To design the interior spaces of The Grand, Tim Harrington, creative director of Kennebunkport Resort Collection, turned to noted Kennebunk interior designer Louise Hurlbutt, who layered the hotel’s public spaces in shades of cream, saffron, gold and silver. In the lobby, rich bronze light fixtures cast a warm glow on hardwood floors accented by Oriental rugs, while a gold meadow table and sunburst mirror give the space a glamorous, mid-Century modern look. In hallways and staircases, Hurlbutt chose a two-tone tan stripe rug and crisp, custom woodwork to unite the color palette.

In guest rooms, Hurlbutt crafted a color palette of gold, gray and burnt tan, anchoring the space with diamond-patterned grass cloth carpets, complemented by gray chenille headboards with antique brass studs. Striking ikat-upholstered chairs and pillows complement white curtains with a gray embroidered trellis pattern, adding visual interest and texture to the space.

Look Good, Feel Good, Eat Well On the ground level of The Grand, guests will find Kitchen Chicks To Go, which is the first Kennebunk location of the area’s popular Cape Porpoise Kitchen. Serving a diverse selection of homemade and packaged specialty foods, Kitchen Chicks To Go is a combination gourmet market and eatery, with takeaway options and self-seating on The Grand’s expansive front porch for breakfast and lunch seven days a week. The ground floor is also home to Fringe, which offers a variety of salon and spa services.

Just steps from town, the hotel offers easy access to Kennebunkport’s collection of shops, boutiques, restaurants, and the beach. Nearby, the Kennebunkport Inn’s One Dock restaurant showcases Maine’s abundance of fresh local seafood and produce in menus that showcase the culinary traditions of native New England. Guests are invited to enjoy this sister property’s expansive new social deck and lounge areas for afternoon and evening cocktails and refreshments.

For additional information and reservations, please visit www.thegrandhotelmaine.com or call 1-207-967-1505.

The Grand Hotel is owned and managed by Kennebunkport Resort Collection (KRC), representing diverse luxury and upscale properties such as Hidden Pond Resort, which features the acclaimed restaurant Earth and the luxurious Tree Spa at Hidden Pond; the newly opened The Tides Beach Club, Southern Maine’s only beachfront luxury boutique hotel; the newly renovated Kennebunkport Inn; the Cottages at Cabot Cove, featuring individually designed luxury cottages; and Old Fort Inn & Resort, a grand summer estate in nearby Cape Arundel. KRC also owns and manages restaurants and catering venues in the area. Information on all KRC hotels and resorts can be found at www.destinationkennebunkport.com.

Coming Up In The June Online Hotel Business Review




Feature Focus
Hotel Sales & Marketing: The Shift to Digital is Leading the Way
Hotel Sales & Marketing departments have been dramatically transformed in recent years. Advances in technology have prompted changes in consumer buying habits, and these professionals have had to adapt to keep up. Like so many other facets in the industry, the shift to digital is leading the way. An established online presence provides marketing professionals with more direct interaction with their guests; the capacity to collect more detailed information about them; and an increased ability to share their brand stories. These endeavors can be accomplished through website usage but increasingly, social media is assuming a larger role in the digital mix. Social media has moved marketing into a new era. Hotels that offer a good product, at a good value, and consistently deliver that product and price, will benefit from thousands of people who view positive comments on travel review sites. Online reviews continue to be a popular way for users to determine which companies they can trust. And though online marketing may have changed how professionals connect with and convert customers, they still need to focus on traditional marketing channels as well - ones that are cost-effective; protect price integrity; and which generate the most bookings. Some of the larger chains are employing efforts that feature both a top down (global) and bottom up (local) approach to ensure that new business is generated from the greatest number of sources. These include the use of loyalty programs, monthly e-mail newsletters, brand identity tools, advertising campaigns tailored to specific regions, regional marketing co-op programs, and business-to-business marketing campaigns. The November Hotel Business Review will examine some of these critical issues and explore what some sales and marketing professionals are doing to address them.