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Benchmark Names Matt Hagerman as GM for 84-room Willows Lodge Near Seattle

Houston, Texas - April 3, 2012 - Benchmark Hospitality International, a leading U.S.-based hospitality management company, has named Matt Hagerman general manager for Willows Lodge, located in the heart of Woodinville Wine Country, Washington State’s storied viticulture region near Seattle and Bellevue. Willows Lodge is part of Benchmark Hospitality’s new collection of Personal Luxury Resorts & Hotels SM. James Simkins, chief operating officer for Benchmark’s Personal Luxury properties, made the announcement.

“It is a pleasure to welcome Matt back to our company,” said Mr. Simkins. “He is a great example of a leader who understands the nuances of luxury hospitality, and the dynamics of operating a first-class hotel with a highly motivated team of professionals.”

Matt Hagerman was previously the successful general manager of The Woodmark Hotel, located in Kirkland, Washington. Mr. Hagerman was a key member of the opening management team for the luxurious and award-winning Hotel 1000, a Benchmark Personal Luxury Resorts & Hotels property. He also served as hotel manager for the acclaimed property. Earlier in his career he held positions within sales and operations for leading hospitality brands.

Mr. Hagerman is a graduate of the University of Washington. He resides in the Seattle area.

About Willows Lodge
Willows Lodge, a Northwest-style lodge located in Woodinville Wine Country just outside of Seattle, features 84 luxury guestrooms, a full-service spa and high tech-equipped meeting space. Executive Chef Bobby Moore’s American regional cuisine at Barking Frog reflects the seasonal and organic produce found in Puget Sound, and is artfully paired with an extensive list of Washington wines. Willows Lodge also boasts Fireside Cellars, offering a casual and sophisticated atmosphere tucked away in the lobby with an outdoor patio overlooking the expansive surrounding landscape. Operated by Benchmark Hospitality International, Willows Lodge is a member of Benchmark’s exclusive Personal Luxury Resorts & HotelsSM For more information, visit

About Personal Luxury Resorts & Hotels
Personal Luxury Resorts & HotelsSM represents a hand-picked group of 14 luxurious properties, in spectacular U.S. destinations coast to coast and off shore. Each hotel and resort delivers personal luxury in a spirit true to its own distinctive locale, yet in unison with the collection’s shared mission. A division of Benchmark Hospitality International, for 30 years a leading US-based hospitality management company, and led by a proven and seasoned team of award-winning luxury hospitality professionals, Personal Luxury Resorts & HotelsSM is the preferred choice of guests who yearn for transformation over accommodation, customization over conformity, and inspiration over predictability. With Personal Luxury Resorts & HotelsSM, luxury is always personal.

About Benchmark Hospitality International
Benchmark Hospitality International is a leader in the management and marketing of resorts, conference centers, hotels, and Personal Luxury Resorts & HotelsSM. The independent company, launched in 1980, is a worldwide organization operating properties in major metropolitan and resort destinations. Benchmark's international headquarters is located in The Woodlands, Texas, near Houston. Benchmark Hospitality is also a founding member of the International Association of Conference Centers. The company's eastern regional office is in New Jersey, western regional office is in Washington, with international offices in Tokyo, Japan, and Santiago, Chile. For the location of Benchmark's properties and additional information, visit


Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Original, Authentic and Localized
Corporate hotel developers once believed that their customers appreciated a homogenous design experience; that regardless of their physical location, they would be reassured and comforted by a similar look, feel and design in all their brand properties. Inevitably this led to a sense of impersonality, predictability and boredom in their guests who ultimately rejected this notion. Today's hotel customer is expecting an experience that is far more original and authentic - an experience that features a design aesthetic that is more location-oriented, inspired by local cultures, attractions, food and art. Architects and designers are investing more time to engage the local culture, and to integrate the unique qualities of each location into their hotel design. Expression of this design principle can take many shapes and forms. One trend is the adaptive reuse of existing facilities - from factories to office buildings - as a strategic way to preserve and affirm local culture. Many of these projects are not necessarily conversions of historic properties into grand, five-star landmark hotels, but rather a complete transformation of historic structures into mixed-use, residential, and hotel projects that take full advantage of their existing location. Another trend is the addition of local art into a hotel's design scheme. From small sculptures and photography to large-scale installations, integrating local art is an effective means to elevate and enhance a guest's perception and experience of the hotel. These are just a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.