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Benchmark Names Matt Hagerman as GM for 84-room Willows Lodge Near Seattle

Houston, Texas - April 3, 2012 - Benchmark Hospitality International, a leading U.S.-based hospitality management company, has named Matt Hagerman general manager for Willows Lodge, located in the heart of Woodinville Wine Country, Washington State’s storied viticulture region near Seattle and Bellevue. Willows Lodge is part of Benchmark Hospitality’s new collection of Personal Luxury Resorts & Hotels SM. James Simkins, chief operating officer for Benchmark’s Personal Luxury properties, made the announcement.

“It is a pleasure to welcome Matt back to our company,” said Mr. Simkins. “He is a great example of a leader who understands the nuances of luxury hospitality, and the dynamics of operating a first-class hotel with a highly motivated team of professionals.”

Matt Hagerman was previously the successful general manager of The Woodmark Hotel, located in Kirkland, Washington. Mr. Hagerman was a key member of the opening management team for the luxurious and award-winning Hotel 1000, a Benchmark Personal Luxury Resorts & Hotels property. He also served as hotel manager for the acclaimed property. Earlier in his career he held positions within sales and operations for leading hospitality brands.

Mr. Hagerman is a graduate of the University of Washington. He resides in the Seattle area.

About Willows Lodge
Willows Lodge, a Northwest-style lodge located in Woodinville Wine Country just outside of Seattle, features 84 luxury guestrooms, a full-service spa and high tech-equipped meeting space. Executive Chef Bobby Moore’s American regional cuisine at Barking Frog reflects the seasonal and organic produce found in Puget Sound, and is artfully paired with an extensive list of Washington wines. Willows Lodge also boasts Fireside Cellars, offering a casual and sophisticated atmosphere tucked away in the lobby with an outdoor patio overlooking the expansive surrounding landscape. Operated by Benchmark Hospitality International, Willows Lodge is a member of Benchmark’s exclusive Personal Luxury Resorts & HotelsSM For more information, visit www.willowslodge.com.

About Personal Luxury Resorts & Hotels
Personal Luxury Resorts & HotelsSM represents a hand-picked group of 14 luxurious properties, in spectacular U.S. destinations coast to coast and off shore. Each hotel and resort delivers personal luxury in a spirit true to its own distinctive locale, yet in unison with the collection’s shared mission. A division of Benchmark Hospitality International, for 30 years a leading US-based hospitality management company, and led by a proven and seasoned team of award-winning luxury hospitality professionals, Personal Luxury Resorts & HotelsSM is the preferred choice of guests who yearn for transformation over accommodation, customization over conformity, and inspiration over predictability. With Personal Luxury Resorts & HotelsSM, luxury is always personal.

About Benchmark Hospitality International
Benchmark Hospitality International is a leader in the management and marketing of resorts, conference centers, hotels, and Personal Luxury Resorts & HotelsSM. The independent company, launched in 1980, is a worldwide organization operating properties in major metropolitan and resort destinations. Benchmark's international headquarters is located in The Woodlands, Texas, near Houston. Benchmark Hospitality is also a founding member of the International Association of Conference Centers. The company's eastern regional office is in New Jersey, western regional office is in Washington, with international offices in Tokyo, Japan, and Santiago, Chile. For the location of Benchmark's properties and additional information, visit www.benchmarkhospitality.com.

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Coming Up In The July Online Hotel Business Review


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Feature Focus
Hotel Spa: Front and Center
The Spa/Wellness movement that exploded a few years back continues to reverberate and expand. Once considered to be an "add on" (which was often relegated to an unused space in the hotel basement), spas are now front and center within the hospitality industry, and hotel management is realizing just how much a luxurious spa can contribute to the bottom line. Room rates are higher. Bar tabs are higher. Food checks are higher. In addition, guests now frequently choose a hotel based on its available spa services, so having a spa within the facility can provide significant financial returns. Plus, guests are using those services in new and novel ways. Some guests are requesting treatments upon arrival (as a way to counter jetlag or to kickstart productivity) and they are often booking their sessions through a hotel app. Some hotels are even offering free massages upon check-in as an inducement to stay. Still other guests are building their entire travel and vacation plans around exotic spa and wellness experiences and of those, thermal hot springs are currently very popular. More and more people are seeking out thermal hot springs as an affordable, social and naturally therapeutic spa experience. Honeymooning couples are seeking out spa packages designed just for them. Couples massages, aromatherapy treatments and nutritious cooking classes make for a romantic and healthy honeymoon they can both enjoy together. Other leading spas are offering stress management courses, classes in meditation and yoga, anti-aging treatments, and spa services designed specifically for men. The July issue of the Hotel Business Review will report on all these trends and developments and examine how hotel spas are integrating them into their operations.