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Benchmark Names Matt Hagerman as GM for 84-room Willows Lodge Near Seattle

Houston, Texas - April 3, 2012 - Benchmark Hospitality International, a leading U.S.-based hospitality management company, has named Matt Hagerman general manager for Willows Lodge, located in the heart of Woodinville Wine Country, Washington State’s storied viticulture region near Seattle and Bellevue. Willows Lodge is part of Benchmark Hospitality’s new collection of Personal Luxury Resorts & Hotels SM. James Simkins, chief operating officer for Benchmark’s Personal Luxury properties, made the announcement.

“It is a pleasure to welcome Matt back to our company,” said Mr. Simkins. “He is a great example of a leader who understands the nuances of luxury hospitality, and the dynamics of operating a first-class hotel with a highly motivated team of professionals.”

Matt Hagerman was previously the successful general manager of The Woodmark Hotel, located in Kirkland, Washington. Mr. Hagerman was a key member of the opening management team for the luxurious and award-winning Hotel 1000, a Benchmark Personal Luxury Resorts & Hotels property. He also served as hotel manager for the acclaimed property. Earlier in his career he held positions within sales and operations for leading hospitality brands.

Mr. Hagerman is a graduate of the University of Washington. He resides in the Seattle area.

About Willows Lodge
Willows Lodge, a Northwest-style lodge located in Woodinville Wine Country just outside of Seattle, features 84 luxury guestrooms, a full-service spa and high tech-equipped meeting space. Executive Chef Bobby Moore’s American regional cuisine at Barking Frog reflects the seasonal and organic produce found in Puget Sound, and is artfully paired with an extensive list of Washington wines. Willows Lodge also boasts Fireside Cellars, offering a casual and sophisticated atmosphere tucked away in the lobby with an outdoor patio overlooking the expansive surrounding landscape. Operated by Benchmark Hospitality International, Willows Lodge is a member of Benchmark’s exclusive Personal Luxury Resorts & HotelsSM For more information, visit www.willowslodge.com.

About Personal Luxury Resorts & Hotels
Personal Luxury Resorts & HotelsSM represents a hand-picked group of 14 luxurious properties, in spectacular U.S. destinations coast to coast and off shore. Each hotel and resort delivers personal luxury in a spirit true to its own distinctive locale, yet in unison with the collection’s shared mission. A division of Benchmark Hospitality International, for 30 years a leading US-based hospitality management company, and led by a proven and seasoned team of award-winning luxury hospitality professionals, Personal Luxury Resorts & HotelsSM is the preferred choice of guests who yearn for transformation over accommodation, customization over conformity, and inspiration over predictability. With Personal Luxury Resorts & HotelsSM, luxury is always personal.

About Benchmark Hospitality International
Benchmark Hospitality International is a leader in the management and marketing of resorts, conference centers, hotels, and Personal Luxury Resorts & HotelsSM. The independent company, launched in 1980, is a worldwide organization operating properties in major metropolitan and resort destinations. Benchmark's international headquarters is located in The Woodlands, Texas, near Houston. Benchmark Hospitality is also a founding member of the International Association of Conference Centers. The company's eastern regional office is in New Jersey, western regional office is in Washington, with international offices in Tokyo, Japan, and Santiago, Chile. For the location of Benchmark's properties and additional information, visit www.benchmarkhospitality.com.

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Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.