Business & Finance

Senate Confirms John Bryson for Commerce Secretary

October 24, 2011 - The U.S. Travel Association today applauded the U.S. Senate confirmation of John Bryson for commerce secretary. Bryson succeeds Gary Locke, U.S. Ambassador to China, who had been a strong advocate for improved traveler facilitation as commerce secretary.

“Thanks to his extensive experience in both the public and private sectors, John Bryson knows firsthand the important role that the $1.8 trillion travel industry plays in stimulating our economy and employing 14.1 million Americans,” said Roger Dow, president and CEO of the U.S. Travel Association. “We look forward to working with him on ways the travel industry can stimulate economic recovery, particularly through regaining America’s historic share of the overseas travel market, which would help meet the President’s stated goal of doubling U.S. exports.”

The U.S. Travel Association is the national, non-profit organization representing all components of the travel industry that generates $1.8 trillion in economic output and supports 14.1 million jobs. U.S. Travel's mission is to increase travel to and within the United States. Visit www.ustravel.org.

Coming Up In The June Online Hotel Business Review


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Feature Focus
Sales & Marketing: The Rise of the Millennials
Hotel Sales & Marketing departments have endured massive change in the past few years in terms of how they conduct their business, and there is little evidence to suggest that things will be slowing down anytime soon. Technological advances continue to determine how they research, analyze, plan, engage and ultimately sell to their customers. Though "traditional" marketing is still in the mix, there has been a major shift in focus toward online marketing. First and foremost is an understanding of who their primary audience is and how to market to them. Millennials (those born between 1981-1997) are the fastest growing customer segment in the hospitality industry, and they are expected to represent 50% of all travelers by 2025. With the rise of millennial consumers, sales and marketing efforts will need to be more transparent and tech savvy, with a strong emphasis on empathy and personal customer connection. Social media is essential for this demographic and they expect hotels to engage them accordingly. Other targeted groups include cultural buffs, foodies, LGBT, and multi-generational travelers - all of whom are seeking novel experiences tailored specifically to their interests and needs. Finally the Baby Boomers are still a force to be reckoned with. They are currently the wealthiest generation and are becoming increasingly tech savvy, with 33% of internet users now falling into this demographic. It is imperative that hotels include this generation when it comes to their 2016 digital marketing strategies. The June Hotel Business Review will examine some of these markets and report on what some sales and marketing professionals are doing to address them.