Business & Finance

Senate Confirms John Bryson for Commerce Secretary

October 24, 2011 - The U.S. Travel Association today applauded the U.S. Senate confirmation of John Bryson for commerce secretary. Bryson succeeds Gary Locke, U.S. Ambassador to China, who had been a strong advocate for improved traveler facilitation as commerce secretary.

“Thanks to his extensive experience in both the public and private sectors, John Bryson knows firsthand the important role that the $1.8 trillion travel industry plays in stimulating our economy and employing 14.1 million Americans,” said Roger Dow, president and CEO of the U.S. Travel Association. “We look forward to working with him on ways the travel industry can stimulate economic recovery, particularly through regaining America’s historic share of the overseas travel market, which would help meet the President’s stated goal of doubling U.S. exports.”

The U.S. Travel Association is the national, non-profit organization representing all components of the travel industry that generates $1.8 trillion in economic output and supports 14.1 million jobs. U.S. Travel's mission is to increase travel to and within the United States. Visit www.ustravel.org.

Coming Up In The February Online Hotel Business Review


Feature Focus
Hotel Social Media: Engage, Promote, Personalize and Reward
The evolution of social media continues its rapid advance and integration into hotel operations. No longer condemned by some traditionalists as a "passing fad" or a "nice-to-have" by skeptical accountants, it is now a fully accepted customer engagement touchpoint that must be appropriately funded and professionally managed. And companies can no longer assume that merely having a "social presence" is enough. In order to capture the attention they seek and to achieve the returns on investment they desire, companies have to prove their value to social media users who are educated, empowered, vocal and selective. And the strategies for accomplishing this are diverse and distinct. Reputations need to be monitored and maintained on travel review sites, which are quickly evolving into "real-time" networks. Customer service issues and complaints are more frequently identified and resolved in public social forums. Hotels are obliged to choose which social networks best serve their needs (Facebook, Instagram, Pinterest, Google Plus or Twitter) and to utilize them to engage, promote, personalize and reward their existing and prospective customers. Video is becoming increasingly popular as a communication tool and therefore must be professionally rendered, and blogging is now an accepted means to promote brand identity and thought leadership. And finally, effective paid advertising and marketing campaigns need to be devised to target potential customers on social media sites. The February Hotel Business Review will examine all these critical issues and explore how some hotels are successfully utilizing social media strategies in their operations.