Appointments & Promotions

Ellen Ruane New GM of Hilton Long Island - Huntington

June 28, 2011 - The Dow Hotel Company, LLC (DHC), a hotel ownership investment and management company, today announced that Ellen Ruane has been named general manager of the company’s 304-room Hilton Long Island/Huntington in suburban Long Island, owned by a joint venture between New Jersey-based Prudential Real Estate Investors and DHC.

“Ellen has a wide range of experience in the hospitality industry, which will be a great asset to the Hilton,” said Murray Dow, chief executive officer of The Dow Hotel Company. “The Hilton Long Island - Huntington has one of the area’s largest meeting facilities, which means we will attract groups from around the world. Her depth of experience will help the hotel to expand its leadership position in the market.” Ruane managed several properties, including the Founders Inn and Spa, Virginia Beach, VA; the North Maple Inn, Basking Ridge, NJ; and The Forrestal at Princeton, Princeton, NJ.

Ruane earned a Bachelor of Arts Degree from Montclair State University in Monclair, NJ with a major in Political Science.

Located at 598 Broad Hollow Rd., in the heart of Melville’s business district on the Route 110 corridor, the property is just 45 minutes from JFK airport, with easy proximity to New York City and the Hamptons. The full-service hotel features several resort amenities, including both indoor and outdoor pools, a fitness center and tennis courts, as well as two restaurants and 26,000 square feet of meeting space.

Founded in 1997, Seattle-based The Dow Hotel Company is a hotel owner/investor and operator of 12 first-class, full-service hotels with properties throughout the United States. The company’s portfolio of owned and managed properties consists of institutional-grade hotels, under such brands as Marriott, Hilton, Embassy Suites, Doubletree, Sheraton, and Crowne Plaza. The company aggressively seeks to acquire, co-invest with joint venture partners and/or manage mid- to large-size, first-class, full-service hotels, especially those with extensive food and beverage capabilities.

The company currently operates food and beverage facilities around the nation, ranging from casual dining to upscale, bars/lounges with Starbuck and Tully’s coffee outlets. In addition to Basil’s Kitchen, the division’s proprietary restaurant concepts include SunSpot, BC Bistro, and Basil’s Bistro.

Coming Up In The February Online Hotel Business Review


Feature Focus
Hotel Social Media: Engage, Promote, Personalize and Reward
The evolution of social media continues its rapid advance and integration into hotel operations. No longer condemned by some traditionalists as a "passing fad" or a "nice-to-have" by skeptical accountants, it is now a fully accepted customer engagement touchpoint that must be appropriately funded and professionally managed. And companies can no longer assume that merely having a "social presence" is enough. In order to capture the attention they seek and to achieve the returns on investment they desire, companies have to prove their value to social media users who are educated, empowered, vocal and selective. And the strategies for accomplishing this are diverse and distinct. Reputations need to be monitored and maintained on travel review sites, which are quickly evolving into "real-time" networks. Customer service issues and complaints are more frequently identified and resolved in public social forums. Hotels are obliged to choose which social networks best serve their needs (Facebook, Instagram, Pinterest, Google Plus or Twitter) and to utilize them to engage, promote, personalize and reward their existing and prospective customers. Video is becoming increasingly popular as a communication tool and therefore must be professionally rendered, and blogging is now an accepted means to promote brand identity and thought leadership. And finally, effective paid advertising and marketing campaigns need to be devised to target potential customers on social media sites. The February Hotel Business Review will examine all these critical issues and explore how some hotels are successfully utilizing social media strategies in their operations.