Appointments & Promotions

Ellen Ruane New GM of Hilton Long Island - Huntington

June 28, 2011 - The Dow Hotel Company, LLC (DHC), a hotel ownership investment and management company, today announced that Ellen Ruane has been named general manager of the company’s 304-room Hilton Long Island/Huntington in suburban Long Island, owned by a joint venture between New Jersey-based Prudential Real Estate Investors and DHC.

“Ellen has a wide range of experience in the hospitality industry, which will be a great asset to the Hilton,” said Murray Dow, chief executive officer of The Dow Hotel Company. “The Hilton Long Island - Huntington has one of the area’s largest meeting facilities, which means we will attract groups from around the world. Her depth of experience will help the hotel to expand its leadership position in the market.” Ruane managed several properties, including the Founders Inn and Spa, Virginia Beach, VA; the North Maple Inn, Basking Ridge, NJ; and The Forrestal at Princeton, Princeton, NJ.

Ruane earned a Bachelor of Arts Degree from Montclair State University in Monclair, NJ with a major in Political Science.

Located at 598 Broad Hollow Rd., in the heart of Melville’s business district on the Route 110 corridor, the property is just 45 minutes from JFK airport, with easy proximity to New York City and the Hamptons. The full-service hotel features several resort amenities, including both indoor and outdoor pools, a fitness center and tennis courts, as well as two restaurants and 26,000 square feet of meeting space.

Founded in 1997, Seattle-based The Dow Hotel Company is a hotel owner/investor and operator of 12 first-class, full-service hotels with properties throughout the United States. The company’s portfolio of owned and managed properties consists of institutional-grade hotels, under such brands as Marriott, Hilton, Embassy Suites, Doubletree, Sheraton, and Crowne Plaza. The company aggressively seeks to acquire, co-invest with joint venture partners and/or manage mid- to large-size, first-class, full-service hotels, especially those with extensive food and beverage capabilities.

The company currently operates food and beverage facilities around the nation, ranging from casual dining to upscale, bars/lounges with Starbuck and Tully’s coffee outlets. In addition to Basil’s Kitchen, the division’s proprietary restaurant concepts include SunSpot, BC Bistro, and Basil’s Bistro.

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.