Appointments & Promotions

Ellen Ruane New GM of Hilton Long Island - Huntington

June 28, 2011 - The Dow Hotel Company, LLC (DHC), a hotel ownership investment and management company, today announced that Ellen Ruane has been named general manager of the company’s 304-room Hilton Long Island/Huntington in suburban Long Island, owned by a joint venture between New Jersey-based Prudential Real Estate Investors and DHC.

“Ellen has a wide range of experience in the hospitality industry, which will be a great asset to the Hilton,” said Murray Dow, chief executive officer of The Dow Hotel Company. “The Hilton Long Island - Huntington has one of the area’s largest meeting facilities, which means we will attract groups from around the world. Her depth of experience will help the hotel to expand its leadership position in the market.” Ruane managed several properties, including the Founders Inn and Spa, Virginia Beach, VA; the North Maple Inn, Basking Ridge, NJ; and The Forrestal at Princeton, Princeton, NJ.

Ruane earned a Bachelor of Arts Degree from Montclair State University in Monclair, NJ with a major in Political Science.

Located at 598 Broad Hollow Rd., in the heart of Melville’s business district on the Route 110 corridor, the property is just 45 minutes from JFK airport, with easy proximity to New York City and the Hamptons. The full-service hotel features several resort amenities, including both indoor and outdoor pools, a fitness center and tennis courts, as well as two restaurants and 26,000 square feet of meeting space.

Founded in 1997, Seattle-based The Dow Hotel Company is a hotel owner/investor and operator of 12 first-class, full-service hotels with properties throughout the United States. The company’s portfolio of owned and managed properties consists of institutional-grade hotels, under such brands as Marriott, Hilton, Embassy Suites, Doubletree, Sheraton, and Crowne Plaza. The company aggressively seeks to acquire, co-invest with joint venture partners and/or manage mid- to large-size, first-class, full-service hotels, especially those with extensive food and beverage capabilities.

The company currently operates food and beverage facilities around the nation, ranging from casual dining to upscale, bars/lounges with Starbuck and Tully’s coffee outlets. In addition to Basil’s Kitchen, the division’s proprietary restaurant concepts include SunSpot, BC Bistro, and Basil’s Bistro.

Coming Up In The November Online Hotel Business Review


Feature Focus
Hotel Sales & Marketing: The Heart of the Matter
Of all the areas of a hotel’s operation, perhaps none are as crucial, challenging and dynamic as the Sales and Marketing department. In their rapidly evolving world, change is the only constant, driven by technological innovations and the variable demands and expectations of a diverse traveling public. These professionals occupy a vast, multi-channel universe and it is incumbent on them to choose wisely when determining where and how marketing dollars are to be spent to generate revenue from all their multiple constituencies – individuals, corporate guests, groups and wholesalers. Complicated decisions are made and complex plans are devised, based on answers produced from intricate questions – What is the proper balance between Direct vs. Indirect Channel Sales? What kinds of resources are to be devoted to a comprehensive digital marketing program (website, email, social, blog, text and online advertising) on multiple channels (desktop, tablet and smart phone)? What are the elements driving local market conditions and how can local people be attracted and the local competition bested? How does an operation research, analyze and partner with group business generators, meeting planners, wholesalers, incentive travel companies, corporate travel departments, and franchise-sponsored marketing programs? How can effective sales incentive programs be implemented and how can a strategic marketing campaign be deployed? How are new sales leads prospected, qualified, sold and closed? The November Hotel Business Review will examine some of these critical issues and explore what some sales and marketing professionals are doing to address them.