Appointments & Promotions

Ellen Ruane New GM of Hilton Long Island - Huntington

June 28, 2011 - The Dow Hotel Company, LLC (DHC), a hotel ownership investment and management company, today announced that Ellen Ruane has been named general manager of the company’s 304-room Hilton Long Island/Huntington in suburban Long Island, owned by a joint venture between New Jersey-based Prudential Real Estate Investors and DHC.

“Ellen has a wide range of experience in the hospitality industry, which will be a great asset to the Hilton,” said Murray Dow, chief executive officer of The Dow Hotel Company. “The Hilton Long Island - Huntington has one of the area’s largest meeting facilities, which means we will attract groups from around the world. Her depth of experience will help the hotel to expand its leadership position in the market.” Ruane managed several properties, including the Founders Inn and Spa, Virginia Beach, VA; the North Maple Inn, Basking Ridge, NJ; and The Forrestal at Princeton, Princeton, NJ.

Ruane earned a Bachelor of Arts Degree from Montclair State University in Monclair, NJ with a major in Political Science.

Located at 598 Broad Hollow Rd., in the heart of Melville’s business district on the Route 110 corridor, the property is just 45 minutes from JFK airport, with easy proximity to New York City and the Hamptons. The full-service hotel features several resort amenities, including both indoor and outdoor pools, a fitness center and tennis courts, as well as two restaurants and 26,000 square feet of meeting space.

Founded in 1997, Seattle-based The Dow Hotel Company is a hotel owner/investor and operator of 12 first-class, full-service hotels with properties throughout the United States. The company’s portfolio of owned and managed properties consists of institutional-grade hotels, under such brands as Marriott, Hilton, Embassy Suites, Doubletree, Sheraton, and Crowne Plaza. The company aggressively seeks to acquire, co-invest with joint venture partners and/or manage mid- to large-size, first-class, full-service hotels, especially those with extensive food and beverage capabilities.

The company currently operates food and beverage facilities around the nation, ranging from casual dining to upscale, bars/lounges with Starbuck and Tully’s coffee outlets. In addition to Basil’s Kitchen, the division’s proprietary restaurant concepts include SunSpot, BC Bistro, and Basil’s Bistro.

Coming Up In The June Online Hotel Business Review


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Feature Focus
Sales & Marketing: The Rise of the Millennials
Hotel Sales & Marketing departments have endured massive change in the past few years in terms of how they conduct their business, and there is little evidence to suggest that things will be slowing down anytime soon. Technological advances continue to determine how they research, analyze, plan, engage and ultimately sell to their customers. Though "traditional" marketing is still in the mix, there has been a major shift in focus toward online marketing. First and foremost is an understanding of who their primary audience is and how to market to them. Millennials (those born between 1981-1997) are the fastest growing customer segment in the hospitality industry, and they are expected to represent 50% of all travelers by 2025. With the rise of millennial consumers, sales and marketing efforts will need to be more transparent and tech savvy, with a strong emphasis on empathy and personal customer connection. Social media is essential for this demographic and they expect hotels to engage them accordingly. Other targeted groups include cultural buffs, foodies, LGBT, and multi-generational travelers - all of whom are seeking novel experiences tailored specifically to their interests and needs. Finally the Baby Boomers are still a force to be reckoned with. They are currently the wealthiest generation and are becoming increasingly tech savvy, with 33% of internet users now falling into this demographic. It is imperative that hotels include this generation when it comes to their 2016 digital marketing strategies. The June Hotel Business Review will examine some of these markets and report on what some sales and marketing professionals are doing to address them.