Acquisitions & Hotel Openings

Park Place Associates and Wilson Management Open Holiday Inn Express in Jackson, TN

JACKSON, TN - May 12, 2011 - On Tuesday business leaders, chamber executives, local dignitaries, hotel guests and citizens of Jackson joined Park Place Associates, LLC to celebrate the Grand Opening of the brand new Holiday Inn Express & Suites at Parkstone Place on Exit 85 in Jackson, Tenn.

"We are excited about this opportunity to showcase our hotel to the public," said General Manager Samuel Ward. "The hotel is doing really well in the area and we want to thank the community for its support."

County Mayor Jimmy Harris and City Mayor Jerry Gist were among the distinguished guests at the event, both speaking during the ribbon cutting ceremony about the economic impact the hotel has had on the area.

"Development in Jackson is booming and the Holiday Inn is in a prime location for both business and leisure travelers visiting our city," said Gist. "It is conveniently located right by the West Tennessee Healthcare Sportsplex and by the minor league baseball team, Jackson Generals."

Kemmons Wilson, Inc. Vice President McLean T. Wilson and Gary Taylor, President of Gary Taylor Investments, welcomed more than 200 guests to the grand opening and invited attendees to participate in VIP tours of the 92-room facility. Guests enjoyed refreshments and hors d'oeuvres while listening to Jazz music on the patio. Guests also received luggage tags and other favors for attending.

Park Place Associates, LLC owns and Wilson Hotel Management proudly manages the Holiday Inn Express & Suites. Gary A. Taylor (GAT) Investment Company, which is the developer of the site, has worked closely with the Wilson Hotel Management to get this project underway.

The Holiday Inn Express & Suites is one of the fastest-growing hotel brands and offers convenience and comfort at a great value. With more than 191,228 rooms and 2,075 hotels globally, the Holiday Inn Express & Suites brand is a leader in the InterContinental Hotels Group (IHG) family. For more information or to book your stay call 731.736.1174 visit holidayinnexpress.com/jacksonne.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.