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Ashish Gambhir Joins HotelExecutive.com as Contributing Editor to the Hotel Business Review

SAN FRANCISCO, CA, April 19, 2011 - HotelExecutive.com, the leading online hotel industry business resource is pleased to announce that social business intelligence expert Ashish Gambhir has joined the journal as a contributing editor to the publication's primary business journal, the Hotel Business Review. (online at http://www.hotelexecutive.com/business_review).

Mr. Gambhir is Founder and Executive Vice President of newBrandAnalytics (www.newbrandanalytics.com), the industry’s only social business intelligence platform proven to help operating and marketing executives turn real-time social customer insights into actionable information. Harvesting a depth and breadth of customer feedback unmatched by other platforms, newBrandAnalytics solutions deliver the tools, research and analysis required to distill a real-time, 360 degree view of social guest satisfaction data. His company is helping leading hotel executives generate the social business intelligence to improve guest satisfaction, increase guest count and drive revenues.

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Gambhir Prior to founding newBrandAnalytics, Mr. Gambhir was a leader and top performer at Deloitte Consulting in the Strategy & Operations practice where he focused on new media projects. Post Deloitte, he incubated the social business intelligence idea with his hospitality and business intelligence co-founders while earning his Master of Business Administration at the Johnson School at Cornell University, where he also collaborated with several leaders from the School of Hospitality.

“I look forward to serving as a contributing editor to the Hotel Business Review and bringing to its readers my expertise in social business intelligence,” says Gambhir. “Since a hospitality company's results are so highly influenced by consumer generated messaging and feedback online, I trust my insights will add a new resource to the valuable and timely industry information the publication provides.”

“We are delighted that Ashish will be providing cutting-edge information on turning social guest satisfaction feedback into actionable data to Hotel Business Review readers." said Benedict Cummins, CEO and Founder of HotelExecutive.com, the publisher of the Hotel Business Review. "newBrandAnalytics is a leader of social business intelligence solutions for the hotel industry and we are excited to connect Ashish with our readers through the Hotel Business Review. The social media platform is constantly changing, and with a plethora of social media experts providing information online it's important to recognize the key players and have confidence that their advice is golden. newBrandAnalytics is one company hoteliers need to follow." he concluded.

About newBrandAnalytics

newBrandAnalytics is the leading provider of social business intelligence solutions. It's flagship offering, Social Guest Satisfaction, is the first solution that mines credible guest feedback from social media and synthesizes it into the richest customer insight to equip brands, regions, and units with the actionable insight needed to improve guest satisfaction and loyalty, increase revenue, and drive sustainable bottom-line results. Social Guest Satisfaction was built directly with leading hospitality companies. Hundreds of customer satisfaction-focused hotels, restaurants, and other hospitality organizations rely on newBrandAnalytics for the comprehensive intelligence needed to drive guest count, improve customer experience, and increase revenue. The newBrandAnalytics suite of industry-specific solutions is currently available to hotels, restaurants, spa & fitness, and food & beverage companies. The company will be releasing industry specific solutions to other service-intensive industries, including retail and healthcare. The scope of the firm’s social business intelligence platform includes Social Guest Satisfaction, Social Marketing Intelligence, Social Advertising Intelligence, and Social Competitive Intelligence. (www.newbrandanalytics.com)

About the Hotel Business Review

For nearly 15 years, the Hotel Business Review journal has been a leading online resource for hotel executives, providing white papers on best practices in hotel management and operations. With a dedicated board of more than 300 contributing editors - some of the most recognizable names in hotels - the Hotel Business Review maintains a progressive flow of exclusive content every week, so that owners, operators, senior executives, investors and developers can stay informed on the constant changes in the hotel industry. To subscribe click on http://www.hotelexecutive.com/subscribe

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414-352-3535
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Contact:
Dan French
HotelExecutive.com
800-626-1057
http://www.HotelExecutive.com

Coming Up In The June Online Hotel Business Review


Feature Focus
New Trends in Hotel Architecture and Design
On any hotel design project, architects are generally serving at least three masters - the owner/developer, the hotel operator, and the general public who will utilize the hotel - and each have their own goals, objectives and demands. The owner/developer is concerned with brand standards, the target market and the hotel's locale, while the operator is concerned about achieving the highest possible revenue through efficient design. The public is demanding that architecture and design be fully integrated into the guest experience, based on prevailing tastes and preferences. The architect's role is to respond professionally and efficiently to meet the demands of all and to develop a unified solution. Though each project has its own prerequisites and obligations, there are some general design trends which seem to be prevalent across the industry. First, there is an increased emphasis on the importance of the lobby. The principle here is that first impressions matter and that a hotel has only a few minutes to convince a guest that they have made the right decision. Hotel lobbies are being completely re-imagined - from eliminating front desks altogether to turning lobbies into warm, intimate social spaces, replete with fireplaces and comfortable furniture. There is also an increasing use of ambient natural light, even in large spaces like ballrooms and meeting rooms. In addition, there is greater emphasis on incorporating the distinctive attributes of any given location into the hotel design, which guests are defining as central to their experiences. The June issue of the Hotel Business Review will report on all these exciting developments in the fields of architecture and design.
In this issue...
Experiential Design Across All Sectors
By Ellis Katz, Principal, John Portman & Associates
Challenges of Contemporary Design in Historic Buildings
By Gary Meadows, President, HCI Architecture, Inc.
Ideal Meeting Spaces Should Offer Flexibility, Flexibility and Then Some
By Ronald M. Lustig, Design Architect/Principal, Earl Swensson Associates, Inc.
The Hotel Lobby
By Jennifer Skaife, Senior Associate, DiLeonardo
PLUS: Keeping an Eye on the Return on Design; Check In To the Future; L'AND Vineyards Wine Resort; How to Preserve Architectural Detail; Catering to Women in Hotel Design; Sustainability Retrofits, and much more.