Business & Finance

Local Bigwig and Aaxsys Technology Announce Partnership

New York, NY - February 11, 2011 - Local Bigwig announced a partnership with Aaxsys Technology, a San Francisco-based company providing an online reservation engine and software that facilitates corporate housing and property management for homeowners and real estate agents.

Aaxsys members’ home listings of vacation & extended stay rentals will be automatically uploaded to LocalBigwig.com. Local Bigwig will utilize social media, SEO, and other forms of online marketing to deliver more bookings to Aaxsys members.

Local Bigwig will gain about 3,000 more home & apartment rental listings on its website as a result of this partnership. Travelers will browse and choose listings in various metropolitan cities – including Toronto, Dallas, San Diego, Boston, Las Vegas, & Tampa on www.localbigwig.com.

“This partnership is fantastic,” said founder and CEO of Local Bigwig Ray Madronio. With the Aaxsys real time available inventory, we feel better positioned to grow our company world wide.”

Zoya Smithton, founder and CEO of Aaxsys Technology, has been a leader in the vacation & corporate rental industry for over 30 years. Voted as a Woman Entrepreneur of the year for San Francisco, she managed to grow her businesses as well as the industry to global proportions.

This partnership takes effect immediately. For more information and updates on this matter, visit www.LocalBigwig.com.

About Aaxsys Technology

Simply put, Aaxsys Technology is a ground breaking software service that enables you to operate and market rental housing worldwide. Aaxsys is internet-based and requires no extra hardware or software. You can use it from your iPhone or any computer with a web browser. There is nothing to crash and no devices to buy, and you can designate as many users as you need to, in multiple locations, without licensing permission. It is simple to use, easy to learn and will gain you entry into the possibilities of the worldwide rental housing marketplace online.

About Local Bigwig LLC

Local Bigwig LLC is an online community that makes extended stay home rentals and corporate housing easier and safer. Furnished apartments &houses are offered to travelers and a local life experience is available on www.LocalBigwig.com – an easy, intuitive, and transparent online environment. Exceptional customer service, comprehensive marketing campaigns, ongoing website enhancements and positive travel experiences continue to propel Local Bigwig as the accommodation option for extended stay rentals around the world.

For more information, please visit www.LocalBigwig.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.