Business & Finance

Shop, Relax & Luxuriate with a Holiday Weekend at the JW Marriott Denver

December 1, 2010 - Celebrate the holiday season with a shopping getaway to The JW Marriott Denver Cherry Creek, where you can enjoy unparalleled access to Cherry Creek North’s more than 300 designer boutiques, galleries, restaurants and spas, all within footsteps of our front door.

Starting at just $245 per night, the JW Marriott Denver’s Holiday Shopping Package includes:

  • Accommodations for two in a luxurious guest room
  • A $50 Cherry Creek North gift card
  • Complimentary valet parking

Cherry Creek North is raising the 2010 holiday season to new heights with two special Celebrity Santa events at the JW Marriott Denver!

  • Celebrity Santa with Denver Broncos Quarterback Kyle Orton – December 6 from 6 p.m. to 7:30 p.m.

  • Celebrity Santa with Denver Nuggets Chris “the Birdman” Andersen – Dec. 19 from 3 p.m. – 6 p.m.

Tickets to tell Christmas wishes to Celebrity Santa are $10 each, with 100% of ticket sale proceeds going to benefit Orton’s choice of Champa House, and Andersen’s choice of the Alliance for Choice in Education (ACE). Andersen will also host a VIP reception on Sunday, Dec. 19 from 2 p.m. to 3 p.m.; VIP tickets are $100 each, benefitting ACE. Tickets are sale now at http://cherrycreeknorth.com/events/featured/celebrity-santa/. Hurry - these events will sell out!

The JW Marriott Denver’s Holiday Shopping Package is available on Friday, Saturday (and Sunday with a Saturday night stay over) nights on an ongoing basis, based on availability. Upgrades to Mountain View and Concierge Level are available; tax is not included. Rate Code: SHO. To make a reservation, please call 866-706-7814 or visit www.jwmarriottdenver.com.

The dog-friendly JW Marriott Denver, which was recently named on Condé Nast Traveler’s 2010 Readers’ Choice Awards as one of the “Top Hotels in the United States,” is located at 150 Clayton Lane in Denver. The hotel features 196 opulent guest rooms and suites that blend modern décor with generous space, high-tech amenities and an exquisite 4-piece marble bathroom. It is also home to Second Home Kitchen + Bar, which serves modern American home cooking with spins on timeless classics in a setting that is reminiscent of a “second home” in the beautiful Rocky Mountains.

Coming Up In The June Online Hotel Business Review


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Feature Focus
Sales & Marketing: The Rise of the Millennials
Hotel Sales & Marketing departments have endured massive change in the past few years in terms of how they conduct their business, and there is little evidence to suggest that things will be slowing down anytime soon. Technological advances continue to determine how they research, analyze, plan, engage and ultimately sell to their customers. Though "traditional" marketing is still in the mix, there has been a major shift in focus toward online marketing. First and foremost is an understanding of who their primary audience is and how to market to them. Millennials (those born between 1981-1997) are the fastest growing customer segment in the hospitality industry, and they are expected to represent 50% of all travelers by 2025. With the rise of millennial consumers, sales and marketing efforts will need to be more transparent and tech savvy, with a strong emphasis on empathy and personal customer connection. Social media is essential for this demographic and they expect hotels to engage them accordingly. Other targeted groups include cultural buffs, foodies, LGBT, and multi-generational travelers - all of whom are seeking novel experiences tailored specifically to their interests and needs. Finally the Baby Boomers are still a force to be reckoned with. They are currently the wealthiest generation and are becoming increasingly tech savvy, with 33% of internet users now falling into this demographic. It is imperative that hotels include this generation when it comes to their 2016 digital marketing strategies. The June Hotel Business Review will examine some of these markets and report on what some sales and marketing professionals are doing to address them.