Business & Finance

Shop, Relax & Luxuriate with a Holiday Weekend at the JW Marriott Denver

December 1, 2010 - Celebrate the holiday season with a shopping getaway to The JW Marriott Denver Cherry Creek, where you can enjoy unparalleled access to Cherry Creek North’s more than 300 designer boutiques, galleries, restaurants and spas, all within footsteps of our front door.

Starting at just $245 per night, the JW Marriott Denver’s Holiday Shopping Package includes:

  • Accommodations for two in a luxurious guest room
  • A $50 Cherry Creek North gift card
  • Complimentary valet parking

Cherry Creek North is raising the 2010 holiday season to new heights with two special Celebrity Santa events at the JW Marriott Denver!

  • Celebrity Santa with Denver Broncos Quarterback Kyle Orton – December 6 from 6 p.m. to 7:30 p.m.

  • Celebrity Santa with Denver Nuggets Chris “the Birdman” Andersen – Dec. 19 from 3 p.m. – 6 p.m.

Tickets to tell Christmas wishes to Celebrity Santa are $10 each, with 100% of ticket sale proceeds going to benefit Orton’s choice of Champa House, and Andersen’s choice of the Alliance for Choice in Education (ACE). Andersen will also host a VIP reception on Sunday, Dec. 19 from 2 p.m. to 3 p.m.; VIP tickets are $100 each, benefitting ACE. Tickets are sale now at http://cherrycreeknorth.com/events/featured/celebrity-santa/. Hurry - these events will sell out!

The JW Marriott Denver’s Holiday Shopping Package is available on Friday, Saturday (and Sunday with a Saturday night stay over) nights on an ongoing basis, based on availability. Upgrades to Mountain View and Concierge Level are available; tax is not included. Rate Code: SHO. To make a reservation, please call 866-706-7814 or visit www.jwmarriottdenver.com.

The dog-friendly JW Marriott Denver, which was recently named on Condé Nast Traveler’s 2010 Readers’ Choice Awards as one of the “Top Hotels in the United States,” is located at 150 Clayton Lane in Denver. The hotel features 196 opulent guest rooms and suites that blend modern décor with generous space, high-tech amenities and an exquisite 4-piece marble bathroom. It is also home to Second Home Kitchen + Bar, which serves modern American home cooking with spins on timeless classics in a setting that is reminiscent of a “second home” in the beautiful Rocky Mountains.

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.