Business & Finance

Shop, Relax & Luxuriate with a Holiday Weekend at the JW Marriott Denver

December 1, 2010 - Celebrate the holiday season with a shopping getaway to The JW Marriott Denver Cherry Creek, where you can enjoy unparalleled access to Cherry Creek North’s more than 300 designer boutiques, galleries, restaurants and spas, all within footsteps of our front door.

Starting at just $245 per night, the JW Marriott Denver’s Holiday Shopping Package includes:

  • Accommodations for two in a luxurious guest room
  • A $50 Cherry Creek North gift card
  • Complimentary valet parking

Cherry Creek North is raising the 2010 holiday season to new heights with two special Celebrity Santa events at the JW Marriott Denver!

  • Celebrity Santa with Denver Broncos Quarterback Kyle Orton – December 6 from 6 p.m. to 7:30 p.m.

  • Celebrity Santa with Denver Nuggets Chris “the Birdman” Andersen – Dec. 19 from 3 p.m. – 6 p.m.

Tickets to tell Christmas wishes to Celebrity Santa are $10 each, with 100% of ticket sale proceeds going to benefit Orton’s choice of Champa House, and Andersen’s choice of the Alliance for Choice in Education (ACE). Andersen will also host a VIP reception on Sunday, Dec. 19 from 2 p.m. to 3 p.m.; VIP tickets are $100 each, benefitting ACE. Tickets are sale now at http://cherrycreeknorth.com/events/featured/celebrity-santa/. Hurry - these events will sell out!

The JW Marriott Denver’s Holiday Shopping Package is available on Friday, Saturday (and Sunday with a Saturday night stay over) nights on an ongoing basis, based on availability. Upgrades to Mountain View and Concierge Level are available; tax is not included. Rate Code: SHO. To make a reservation, please call 866-706-7814 or visit www.jwmarriottdenver.com.

The dog-friendly JW Marriott Denver, which was recently named on Condé Nast Traveler’s 2010 Readers’ Choice Awards as one of the “Top Hotels in the United States,” is located at 150 Clayton Lane in Denver. The hotel features 196 opulent guest rooms and suites that blend modern décor with generous space, high-tech amenities and an exquisite 4-piece marble bathroom. It is also home to Second Home Kitchen + Bar, which serves modern American home cooking with spins on timeless classics in a setting that is reminiscent of a “second home” in the beautiful Rocky Mountains.

Coming Up In The October Online Hotel Business Review


Feature Focus
Revenue Management: Measuring All Hotel Revenue Streams
Revenue Management is a dynamic and ever-evolving profession and its role is becoming increasingly influential within hotel operations. In some ways, the revenue manager's office is now the functional hub in a hotel. Primarily this is due to the fact that everything a revenue manager does affect every other department. Originally revenue managers based their forecasting and pricing strategies on a Revenue per Available Room (RevPAR) model and some traditional hotels still do. But other more innovative companies have recently adopted a Gross Operating Profit per Available Room (GOPPAR) model which measures performance across all hotel revenue streams. This metric considers revenue from all the profit centers in a hotel - restaurants, bars, spas, conference/groups, golf courses, gaming, etc. - in order to determine the real gross operating profit per room. By fully understanding and appreciating the profit margins in all these areas, as well as knowing the demand for each one during peak or slow periods, the revenue manager can forecast and price rooms more accurately, effectively and profitably. In addition, this information can be shared with general managers, sales managers, controllers, and owners so that they are all aware of and involved in forecasting and pricing strategies. One consequence of a revenue manager's increasing value in hotel operations is a current shortage of talent in this field. Some hotels are being forced to co-source or out-source this specialized function and in the meantime, some university administrators are looking more closely at developing a revenue management curriculum as a strategy for helping the hospitality industry close this gap. The October issue of the Hotel Business Review will address these significant developments and document how some leading hotels are executing their revenue management strategies.