Business & Finance

Shop, Relax & Luxuriate with a Holiday Weekend at the JW Marriott Denver

December 1, 2010 - Celebrate the holiday season with a shopping getaway to The JW Marriott Denver Cherry Creek, where you can enjoy unparalleled access to Cherry Creek North’s more than 300 designer boutiques, galleries, restaurants and spas, all within footsteps of our front door.

Starting at just $245 per night, the JW Marriott Denver’s Holiday Shopping Package includes:

  • Accommodations for two in a luxurious guest room
  • A $50 Cherry Creek North gift card
  • Complimentary valet parking

Cherry Creek North is raising the 2010 holiday season to new heights with two special Celebrity Santa events at the JW Marriott Denver!

  • Celebrity Santa with Denver Broncos Quarterback Kyle Orton – December 6 from 6 p.m. to 7:30 p.m.

  • Celebrity Santa with Denver Nuggets Chris “the Birdman” Andersen – Dec. 19 from 3 p.m. – 6 p.m.

Tickets to tell Christmas wishes to Celebrity Santa are $10 each, with 100% of ticket sale proceeds going to benefit Orton’s choice of Champa House, and Andersen’s choice of the Alliance for Choice in Education (ACE). Andersen will also host a VIP reception on Sunday, Dec. 19 from 2 p.m. to 3 p.m.; VIP tickets are $100 each, benefitting ACE. Tickets are sale now at http://cherrycreeknorth.com/events/featured/celebrity-santa/. Hurry - these events will sell out!

The JW Marriott Denver’s Holiday Shopping Package is available on Friday, Saturday (and Sunday with a Saturday night stay over) nights on an ongoing basis, based on availability. Upgrades to Mountain View and Concierge Level are available; tax is not included. Rate Code: SHO. To make a reservation, please call 866-706-7814 or visit www.jwmarriottdenver.com.

The dog-friendly JW Marriott Denver, which was recently named on Condé Nast Traveler’s 2010 Readers’ Choice Awards as one of the “Top Hotels in the United States,” is located at 150 Clayton Lane in Denver. The hotel features 196 opulent guest rooms and suites that blend modern décor with generous space, high-tech amenities and an exquisite 4-piece marble bathroom. It is also home to Second Home Kitchen + Bar, which serves modern American home cooking with spins on timeless classics in a setting that is reminiscent of a “second home” in the beautiful Rocky Mountains.

Coming Up In The November Online Hotel Business Review


Feature Focus
Hotel Sales & Marketing: The Heart of the Matter
Of all the areas of a hotel’s operation, perhaps none are as crucial, challenging and dynamic as the Sales and Marketing department. In their rapidly evolving world, change is the only constant, driven by technological innovations and the variable demands and expectations of a diverse traveling public. These professionals occupy a vast, multi-channel universe and it is incumbent on them to choose wisely when determining where and how marketing dollars are to be spent to generate revenue from all their multiple constituencies – individuals, corporate guests, groups and wholesalers. Complicated decisions are made and complex plans are devised, based on answers produced from intricate questions – What is the proper balance between Direct vs. Indirect Channel Sales? What kinds of resources are to be devoted to a comprehensive digital marketing program (website, email, social, blog, text and online advertising) on multiple channels (desktop, tablet and smart phone)? What are the elements driving local market conditions and how can local people be attracted and the local competition bested? How does an operation research, analyze and partner with group business generators, meeting planners, wholesalers, incentive travel companies, corporate travel departments, and franchise-sponsored marketing programs? How can effective sales incentive programs be implemented and how can a strategic marketing campaign be deployed? How are new sales leads prospected, qualified, sold and closed? The November Hotel Business Review will examine some of these critical issues and explore what some sales and marketing professionals are doing to address them.