Business & Finance

Shop, Relax & Luxuriate with a Holiday Weekend at the JW Marriott Denver

December 1, 2010 - Celebrate the holiday season with a shopping getaway to The JW Marriott Denver Cherry Creek, where you can enjoy unparalleled access to Cherry Creek North’s more than 300 designer boutiques, galleries, restaurants and spas, all within footsteps of our front door.

Starting at just $245 per night, the JW Marriott Denver’s Holiday Shopping Package includes:

  • Accommodations for two in a luxurious guest room
  • A $50 Cherry Creek North gift card
  • Complimentary valet parking

Cherry Creek North is raising the 2010 holiday season to new heights with two special Celebrity Santa events at the JW Marriott Denver!

  • Celebrity Santa with Denver Broncos Quarterback Kyle Orton – December 6 from 6 p.m. to 7:30 p.m.

  • Celebrity Santa with Denver Nuggets Chris “the Birdman” Andersen – Dec. 19 from 3 p.m. – 6 p.m.

Tickets to tell Christmas wishes to Celebrity Santa are $10 each, with 100% of ticket sale proceeds going to benefit Orton’s choice of Champa House, and Andersen’s choice of the Alliance for Choice in Education (ACE). Andersen will also host a VIP reception on Sunday, Dec. 19 from 2 p.m. to 3 p.m.; VIP tickets are $100 each, benefitting ACE. Tickets are sale now at http://cherrycreeknorth.com/events/featured/celebrity-santa/. Hurry - these events will sell out!

The JW Marriott Denver’s Holiday Shopping Package is available on Friday, Saturday (and Sunday with a Saturday night stay over) nights on an ongoing basis, based on availability. Upgrades to Mountain View and Concierge Level are available; tax is not included. Rate Code: SHO. To make a reservation, please call 866-706-7814 or visit www.jwmarriottdenver.com.

The dog-friendly JW Marriott Denver, which was recently named on Condé Nast Traveler’s 2010 Readers’ Choice Awards as one of the “Top Hotels in the United States,” is located at 150 Clayton Lane in Denver. The hotel features 196 opulent guest rooms and suites that blend modern décor with generous space, high-tech amenities and an exquisite 4-piece marble bathroom. It is also home to Second Home Kitchen + Bar, which serves modern American home cooking with spins on timeless classics in a setting that is reminiscent of a “second home” in the beautiful Rocky Mountains.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.