Appointments & Promotions

Hotel at Auburn University Welcomes Tim Aylsworth as New DoSM

AUBURN, AL - October 11, 2010 - The Hotel at Auburn University is pleased to announce the appointment of Tim Aylsworth as the Director of Sales and Marketing. Aylsworth's extensive hospitality background includes experience with both nationally renowned hotel brands and destination marketing organizations.

"We are very pleased to welcome Tim Aylsworth to our team," said Hans van der Reijden, Managing Director of The Hotel at Auburn University. "His experience working at upscale properties ensures that he will bring a wealth of knowledge, hospitality, and exceptional customer service to our guests and group clientele here in Auburn."

Before joining The Hotel at Auburn University, Aylsworth served as the Vice President of Sales for the Newport Beach Conference & Visitors Bureau in Newport Beach, California. Aylsworth also spent three years working with Hyatt Hotels and Resorts as the Director of Sales and Marketing at the Hyatt Valencia and Santa Clarita Conference Center and at the Hyatt West Hollywood in California. He also served as the Associate Director of Sales at the Hyatt Regency Lake Las Vegas Resort Spa and Casino in Nevada.

"I am delighted to return to Alabama. Having grown up in Huntsville, it is exciting to be back in my home state," said Aylsworth. "I am particularly proud to be joining such a great team of individuals at Auburn's flagship hotel."

About The Hotel at Auburn
Centrally located near the shops and restaurants of downtown Auburn, AL, The Hotel at Auburn University & Dixon Conference Center is just a short walk from the excitement of Auburn University and a diverse array of cultural and entertainment attractions. Whether in town for the big game, a special party, or a productive business meeting, the hotel's 236 newly renovated guestrooms and suites offer true Southern hospitality in an ideal setting. For a true taste of Italy, visit Ariccia Trattoria & Bar, located inside the hotel. An open kitchen and outdoor terrace seating add character to this restaurant which serves breakfast, lunch, dinner, cocktails, Sunday Brunch, and offers take-out service. Ariccia features an espresso bar, unique wine list, and has a private dining room for special events.

Located next to Ariccia Trattoria & Bar, Piccolo is Auburn's newest gathering place for specialty cocktails and a large variety of appetizers and desserts. The menu features a variety of small plates perfect for sharing, refreshing cocktails, and piccolo bottles of champagne. Live jazz performances will take place on Fridays and Saturdays (except on home football game weekends). The property is managed by the Atlanta-based West Paces Hotel Group. For additional information or reservations, please call (800) 228-2876 or visit www.auhcc.com.

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.