Appointments & Promotions

Hotel at Auburn University Welcomes Tim Aylsworth as New DoSM

AUBURN, AL - October 11, 2010 - The Hotel at Auburn University is pleased to announce the appointment of Tim Aylsworth as the Director of Sales and Marketing. Aylsworth's extensive hospitality background includes experience with both nationally renowned hotel brands and destination marketing organizations.

"We are very pleased to welcome Tim Aylsworth to our team," said Hans van der Reijden, Managing Director of The Hotel at Auburn University. "His experience working at upscale properties ensures that he will bring a wealth of knowledge, hospitality, and exceptional customer service to our guests and group clientele here in Auburn."

Before joining The Hotel at Auburn University, Aylsworth served as the Vice President of Sales for the Newport Beach Conference & Visitors Bureau in Newport Beach, California. Aylsworth also spent three years working with Hyatt Hotels and Resorts as the Director of Sales and Marketing at the Hyatt Valencia and Santa Clarita Conference Center and at the Hyatt West Hollywood in California. He also served as the Associate Director of Sales at the Hyatt Regency Lake Las Vegas Resort Spa and Casino in Nevada.

"I am delighted to return to Alabama. Having grown up in Huntsville, it is exciting to be back in my home state," said Aylsworth. "I am particularly proud to be joining such a great team of individuals at Auburn's flagship hotel."

About The Hotel at Auburn
Centrally located near the shops and restaurants of downtown Auburn, AL, The Hotel at Auburn University & Dixon Conference Center is just a short walk from the excitement of Auburn University and a diverse array of cultural and entertainment attractions. Whether in town for the big game, a special party, or a productive business meeting, the hotel's 236 newly renovated guestrooms and suites offer true Southern hospitality in an ideal setting. For a true taste of Italy, visit Ariccia Trattoria & Bar, located inside the hotel. An open kitchen and outdoor terrace seating add character to this restaurant which serves breakfast, lunch, dinner, cocktails, Sunday Brunch, and offers take-out service. Ariccia features an espresso bar, unique wine list, and has a private dining room for special events.

Located next to Ariccia Trattoria & Bar, Piccolo is Auburn's newest gathering place for specialty cocktails and a large variety of appetizers and desserts. The menu features a variety of small plates perfect for sharing, refreshing cocktails, and piccolo bottles of champagne. Live jazz performances will take place on Fridays and Saturdays (except on home football game weekends). The property is managed by the Atlanta-based West Paces Hotel Group. For additional information or reservations, please call (800) 228-2876 or visit www.auhcc.com.

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.