Appointments & Promotions

Hotel at Auburn University Welcomes Tim Aylsworth as New DoSM

AUBURN, AL - October 11, 2010 - The Hotel at Auburn University is pleased to announce the appointment of Tim Aylsworth as the Director of Sales and Marketing. Aylsworth's extensive hospitality background includes experience with both nationally renowned hotel brands and destination marketing organizations.

"We are very pleased to welcome Tim Aylsworth to our team," said Hans van der Reijden, Managing Director of The Hotel at Auburn University. "His experience working at upscale properties ensures that he will bring a wealth of knowledge, hospitality, and exceptional customer service to our guests and group clientele here in Auburn."

Before joining The Hotel at Auburn University, Aylsworth served as the Vice President of Sales for the Newport Beach Conference & Visitors Bureau in Newport Beach, California. Aylsworth also spent three years working with Hyatt Hotels and Resorts as the Director of Sales and Marketing at the Hyatt Valencia and Santa Clarita Conference Center and at the Hyatt West Hollywood in California. He also served as the Associate Director of Sales at the Hyatt Regency Lake Las Vegas Resort Spa and Casino in Nevada.

"I am delighted to return to Alabama. Having grown up in Huntsville, it is exciting to be back in my home state," said Aylsworth. "I am particularly proud to be joining such a great team of individuals at Auburn's flagship hotel."

About The Hotel at Auburn
Centrally located near the shops and restaurants of downtown Auburn, AL, The Hotel at Auburn University & Dixon Conference Center is just a short walk from the excitement of Auburn University and a diverse array of cultural and entertainment attractions. Whether in town for the big game, a special party, or a productive business meeting, the hotel's 236 newly renovated guestrooms and suites offer true Southern hospitality in an ideal setting. For a true taste of Italy, visit Ariccia Trattoria & Bar, located inside the hotel. An open kitchen and outdoor terrace seating add character to this restaurant which serves breakfast, lunch, dinner, cocktails, Sunday Brunch, and offers take-out service. Ariccia features an espresso bar, unique wine list, and has a private dining room for special events.

Located next to Ariccia Trattoria & Bar, Piccolo is Auburn's newest gathering place for specialty cocktails and a large variety of appetizers and desserts. The menu features a variety of small plates perfect for sharing, refreshing cocktails, and piccolo bottles of champagne. Live jazz performances will take place on Fridays and Saturdays (except on home football game weekends). The property is managed by the Atlanta-based West Paces Hotel Group. For additional information or reservations, please call (800) 228-2876 or visit www.auhcc.com.

Coming Up In The April Online Hotel Business Review


Feature Focus
Guest Service: Customer Service is a Key Business Differentiator
In today's hyper-competitive, hyper-connected global marketplace, customer experience has assumed a major role as a key business differentiator. There is a growing understanding that competition based on products or price alone is no longer a viable strategy. Since feature or function advantages can be quickly duplicated and/or enhanced, product innovation is no longer the differentiator it once was. And competition based on price impairs profitability. On the other hand, research indicates that 86 percent of consumers said they would be willing to pay more for a better customer experience. To protect both market share and margins, hotel companies must provide customers with consistent, compelling experiences - before, during, and after their purchases - across all major channels. There are many things organizations can do to deliver a superior customer experience. Management must align everything a company does with the customer service experience in mind. They must assign high value to anticipation of customers' real needs and desires, and they must incentivize and reward personal initiative in the pursuit of customer satisfaction. They must respond quickly to customer requests. They must ensure that customer interactions are highly personalized, and they must deliver the right information to the right place at the right time. And perhaps most importantly, upper management must create a culture where customer service is valued and esteemed, taught and rewarded. Customer experience leaders who can drive this kind of cultural change will radically affect their companies? competitive position and business performance. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.