Appointments & Promotions

Hotel at Auburn University Welcomes Tim Aylsworth as New DoSM

AUBURN, AL - October 11, 2010 - The Hotel at Auburn University is pleased to announce the appointment of Tim Aylsworth as the Director of Sales and Marketing. Aylsworth's extensive hospitality background includes experience with both nationally renowned hotel brands and destination marketing organizations.

"We are very pleased to welcome Tim Aylsworth to our team," said Hans van der Reijden, Managing Director of The Hotel at Auburn University. "His experience working at upscale properties ensures that he will bring a wealth of knowledge, hospitality, and exceptional customer service to our guests and group clientele here in Auburn."

Before joining The Hotel at Auburn University, Aylsworth served as the Vice President of Sales for the Newport Beach Conference & Visitors Bureau in Newport Beach, California. Aylsworth also spent three years working with Hyatt Hotels and Resorts as the Director of Sales and Marketing at the Hyatt Valencia and Santa Clarita Conference Center and at the Hyatt West Hollywood in California. He also served as the Associate Director of Sales at the Hyatt Regency Lake Las Vegas Resort Spa and Casino in Nevada.

"I am delighted to return to Alabama. Having grown up in Huntsville, it is exciting to be back in my home state," said Aylsworth. "I am particularly proud to be joining such a great team of individuals at Auburn's flagship hotel."

About The Hotel at Auburn
Centrally located near the shops and restaurants of downtown Auburn, AL, The Hotel at Auburn University & Dixon Conference Center is just a short walk from the excitement of Auburn University and a diverse array of cultural and entertainment attractions. Whether in town for the big game, a special party, or a productive business meeting, the hotel's 236 newly renovated guestrooms and suites offer true Southern hospitality in an ideal setting. For a true taste of Italy, visit Ariccia Trattoria & Bar, located inside the hotel. An open kitchen and outdoor terrace seating add character to this restaurant which serves breakfast, lunch, dinner, cocktails, Sunday Brunch, and offers take-out service. Ariccia features an espresso bar, unique wine list, and has a private dining room for special events.

Located next to Ariccia Trattoria & Bar, Piccolo is Auburn's newest gathering place for specialty cocktails and a large variety of appetizers and desserts. The menu features a variety of small plates perfect for sharing, refreshing cocktails, and piccolo bottles of champagne. Live jazz performances will take place on Fridays and Saturdays (except on home football game weekends). The property is managed by the Atlanta-based West Paces Hotel Group. For additional information or reservations, please call (800) 228-2876 or visit www.auhcc.com.

Coming Up In The October Online Hotel Business Review


Feature Focus
New Developments and Best Practices on Maximizing Revenue Management
Revenue Management is the application of precision analytics that predict consumer behavior and optimize product availability and price to maximize revenue growth. The primary aim of Hotel Revenue Management is selling the right room to the right customer at the right time for the right price. The essence of this application is in understanding customers' perception of product value and accurately aligning product prices, placement and availability with each customer segment. In the hotel industry, implementing an effective revenue management strategy is a vital component of its operations. In fact, in a recent survey of nearly 500 revenue management professionals in the hotel industry, they predicted that revenue management strategies will become even more targeted and will be supported by increasingly sophisticated technology, as they are applied to other areas within a hotel. In particular, revenue management techniques are likely to be integrated into other hotel income streams, including spas, restaurants, conference/groups and golf courses. As a consequence, the revenue management function will become more crucial to hotel operations, and will likely become a separate department that is under the general managerís supervision. The October issue of the Hotel Business Review will address these significant developments and document how some leading hotels are executing their revenue management strategies.