Expansions & Renovations

Tortuga Bay Honored With AAA Five Diamond Award for 2011

The Oscar de la Renta Designed Hotel is the First in the Dominican Republic to Receive the Prestigious Designation

NEW YORK, NY - June 24, 2010 - Tortuga Bay, the luxury boutique hotel designed by Oscar de la Renta, has been honored with The AAA Five Star Diamond Award for 2011. The hotel is the first in the Dominican Republic and one of only four hotels in the Caribbean to ever receive this distinction.

The AAA Five Diamond Award for hotels and restaurants is reserved for properties that exemplify the highest level of excellence in every facet of operation. Only one-third of 1 percent of the over 31,000 properties approved by AAA achieve this designation.

Tortuga Bay, which opened at the PUNTACANA Resort & Club in 2006, has received much attention for its guest experience, including VIP transport from the airport, access to the exclusive Bamboo Restaurant and Six Senses Spa, and ability to play the resort’s two golf courses, the Tom Fazio-designed Corales and P.B. Dye-designed La Cana. The many amenities available to guests make the PUNTACANA Resort & Club the Caribbean’s premier golf and beach resort destination.

“We are sincerely honored and humbled for Tortuga Bay to be recognized by both AAA and American Express with these prestigious honors” said Frank Rainieri, President and CEO of Groupo PUNTACANA. “The focus at Tortuga Bay has always been to create a memorable experience for our guests and I am so proud that the hard work of our staff is being rewarded in such a wonderful way.”

This honor follows this month’s earlier announcement that the hotel was named to the American Express Fine Hotels & Resorts Program. The program is a Card benefit of U.S.-issued Platinum and Centurion® Cards, where in Card members enjoy special amenities when staying with luxury partner hotels around the world.

“It is our goal that guests are treated with incomparable service from the moment their plane touches down in Punta Cana,” said Vincenzo Calcerano, General Manager of Tortuga Bay. “It is easy to have a relaxing trip when you are in a setting as beautiful as PUNTACANA Resort & Club, staying in a luxurious villa. However, it takes more than that to make a trip unforgettable. It is our job to ensure an unbelievable experience for all guests who choose to stay with us, and I’m so pleased that our staff is being recognized for their efforts.”

Tortuga Bay is a Leading Small Hotel of the World and a member of Virtuoso and Signature Travel Network.

About PUNTACANA Resort & Club
The development of Grupo PUNTACANA dates back to 1969 when Dominican businessman and hotelier Frank R. Rainieri and Theodore W. Kheel, the prominent New York attorney and labor mediator, created a partnership to construct a resort and real estate community that respects the natural habitat of Punta Cana while offering a world-class vacation experience. Maintaining a dedication to sustainable tourism, PUNTACANA Resort & Club has since grown to encompass over 26 square miles and now includes Tortuga Bay; Six Senses Spa; the PUNTACANA Ecological Foundation; four residential communities (Corales, Hacienda, Marina and Arrecife); a full-service marina; nine restaurants; a shopping village; two 18-hole golf courses; and Punta Cana International Airport, a modern facility that incorporates innovative and eco-friendly design. In 1997, Julio Iglesias and Oscar de la Renta joined the Group as co-investors and have made PUNTACANA Resort & Club their home. Currently, Punta Cana is the most highly visited Caribbean destination and is easily accessible from all over the globe.

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.