Expansions & Renovations

The Hotel at Auburn University Honored for Excellence

During Annual World Conference on Quality and Improvement

AUBURN, AL - June 7, 2010 - The Hotel at Auburn University is very excited to announce that it was one of the top 28 finalists at the American Society for Quality’s (ASQ) 25th International Team Excellence Competition in St Louis, MO May 24-26, 2010. The hotel competed against companies from around the world during this highly regarded competition and was recognized by peers with a special award for “Organizational Impact.”

“The Hotel at Auburn University is honored to have been a participant during this year’s ASQ’s 25th International Team Excellence Competition,” said Hans van der Reijden, managing director of The Hotel at Auburn University. “Even though we were one of the smallest companies presenting, we were recognized by our peers as having the highest organizational impact by means of what we have accomplished at the hotel during the last seven years.”

The theme of The Hotel at Auburn University’s presentation was “Maximizing Customer Engagement,” and it reviewed how the property maximized customer engagement in order to secure repeat business. Within three years, The Hotel at Auburn University was able to drive performance to 95 percent overall customer satisfaction. The project has also propelled the hotel to number one in its respective marketplace, resulting in it receiving the award for “Organizational Impact.”

Teams from the United States, Argentina, Mexico, Canada, Singapore, Japan, Korea and Thailand that represented industries from manufacturing, service, education, healthcare and hospitality were asked to take part in a live project presentation during ASQ's Annual World Conference on Quality and Improvement. More than 1,500 attendees observed the team project presentations using quality tools and creativity to demonstrate valuable business insights.

The Hotel at Auburn University is managed by The West Paces Hotel Group, whose founder, Horst Schulze, is no stranger to ASQ’s awards. He received the Malcolm Baldrige National Quality Award twice for his dedication to continuous quality improvement when he was leading the Ritz-Carlton Hotel Company. He was also the winner of the Juran Medal for leadership in quality in 2009.

Centrally located near the shops and restaurants of downtown Auburn, AL, The Hotel at Auburn University & Dixon Conference Center is just a short walk from the excitement of Auburn University and a diverse array of cultural and entertainment attractions. Whether in town for the big game, a special party, or a productive business meeting, the hotel’s 236 newly renovated guestrooms and suites offer true Southern hospitality in an ideal setting. For a true taste of Italy, visit Ariccia Trattoria & Bar, located inside the hotel. An open kitchen and outdoor terrace seating add character to this restaurant which serves breakfast, lunch, dinner, cocktails, Sunday Brunch, and offers take-out service. Ariccia features an espresso bar, unique wine list, and has a private dining room for special events. Located next to Ariccia Trattoria & Bar, Piccolo is Auburn's newest gathering place for specialty cocktails and a large variety of appetizers and desserts. The menu features a variety of small plates perfect for sharing, refreshing cocktails, and piccolo bottles of champagne. Live jazz performances will take place on Fridays and Saturdays (except on home football game weekends). The property is managed by the Atlanta-based West Paces Hotel Group. For additional information or reservations, please call (800) 228-2876 or visit www.auhcc.com.

Coming Up In The September Online Hotel Business Review




Feature Focus
Hotel Group Meetings: There is Good News
The good news for those hotels that host Group Meetings and Conferences is that there is good news. The effects of the Great Recession have mostly worn off and corporations are now investing again in training and development, which translates into a robust booking pace. And though demand is strong, there are new developments within this sector that must be addressed in order to effectively compete, and to meet the expectations of conference attendees. First, and perhaps foremost, is wireless communications. According to a recent survey, the average participant arrives at a conference with three mobile devices in tow so it is imperative that a WiFi network be free, fast and reliable. And though this is the #1 issue for planning professionals in the meetings business today, there are numerous other concerns. There is a growing trend to incorporate out-of-the-ordinary occasions into the Group Meeting experience. Some examples of this might include partnering with local venues such as wineries; natural and historic wonders; intriguing adventure resources; and unique off-site reception and dinner venues - all of which might be a factor in deciding where to locate for a conference. Team-building activities are also making a resurgence. Some groups are looking for unusual ways to motivate, inspire, and build camaraderie, which might include a volunteerism initiative, like building bikes for kids in the local community. Of course, food and beverage options are also important and like the trend in hotel restaurants, planners want a variety of healthy choices to be available for meal menus and refreshment breaks. They are looking for food and beverages that will “perk up” their participants, not lull them into lethargy. The September Hotel Business Review will examine what some hotels are doing to facilitate this segment of their business in order to meet the expectations of group planners and attendees.