Expansions & Renovations

The Hotel at Auburn University Honored for Excellence

During Annual World Conference on Quality and Improvement

AUBURN, AL - June 7, 2010 - The Hotel at Auburn University is very excited to announce that it was one of the top 28 finalists at the American Society for Quality’s (ASQ) 25th International Team Excellence Competition in St Louis, MO May 24-26, 2010. The hotel competed against companies from around the world during this highly regarded competition and was recognized by peers with a special award for “Organizational Impact.”

“The Hotel at Auburn University is honored to have been a participant during this year’s ASQ’s 25th International Team Excellence Competition,” said Hans van der Reijden, managing director of The Hotel at Auburn University. “Even though we were one of the smallest companies presenting, we were recognized by our peers as having the highest organizational impact by means of what we have accomplished at the hotel during the last seven years.”

The theme of The Hotel at Auburn University’s presentation was “Maximizing Customer Engagement,” and it reviewed how the property maximized customer engagement in order to secure repeat business. Within three years, The Hotel at Auburn University was able to drive performance to 95 percent overall customer satisfaction. The project has also propelled the hotel to number one in its respective marketplace, resulting in it receiving the award for “Organizational Impact.”

Teams from the United States, Argentina, Mexico, Canada, Singapore, Japan, Korea and Thailand that represented industries from manufacturing, service, education, healthcare and hospitality were asked to take part in a live project presentation during ASQ's Annual World Conference on Quality and Improvement. More than 1,500 attendees observed the team project presentations using quality tools and creativity to demonstrate valuable business insights.

The Hotel at Auburn University is managed by The West Paces Hotel Group, whose founder, Horst Schulze, is no stranger to ASQ’s awards. He received the Malcolm Baldrige National Quality Award twice for his dedication to continuous quality improvement when he was leading the Ritz-Carlton Hotel Company. He was also the winner of the Juran Medal for leadership in quality in 2009.

Centrally located near the shops and restaurants of downtown Auburn, AL, The Hotel at Auburn University & Dixon Conference Center is just a short walk from the excitement of Auburn University and a diverse array of cultural and entertainment attractions. Whether in town for the big game, a special party, or a productive business meeting, the hotel’s 236 newly renovated guestrooms and suites offer true Southern hospitality in an ideal setting. For a true taste of Italy, visit Ariccia Trattoria & Bar, located inside the hotel. An open kitchen and outdoor terrace seating add character to this restaurant which serves breakfast, lunch, dinner, cocktails, Sunday Brunch, and offers take-out service. Ariccia features an espresso bar, unique wine list, and has a private dining room for special events. Located next to Ariccia Trattoria & Bar, Piccolo is Auburn's newest gathering place for specialty cocktails and a large variety of appetizers and desserts. The menu features a variety of small plates perfect for sharing, refreshing cocktails, and piccolo bottles of champagne. Live jazz performances will take place on Fridays and Saturdays (except on home football game weekends). The property is managed by the Atlanta-based West Paces Hotel Group. For additional information or reservations, please call (800) 228-2876 or visit www.auhcc.com.

Coming Up In The December Online Hotel Business Review


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Feature Focus
Hotel Law: The Biggest Challenges
Given the size and scope of the international hotel industry, the subject of hotel law is equally varied and vast. From development deals to management agreements; from food and beverage liability to labor and employment; from claims management to anti-trust matters; to legal concerns surrounding the issues of risk, safety and security, the practice of hotel law relies upon the expertise of many different kinds of legal specialists and practitioners. Though the subject matter is broad, there are several pending legal issues which will loom large in 2014 and beyond. The Affordable Care Act will be fully implemented in 2014 and its impact on hotel companies and their hiring practices is still to be determined. Other significant labor issues to be addressed include lawsuits pertaining to tip credit and tip pooling; wage-hour audits conducted by the Department of Labor: ongoing negotiations with unions involving living wage issues and the right of workers to organize; and increased pressure on hotel operations to be fully compliant with the Americans with Disabilities Act. On the business side of the industry, it is expected that there will be a wave of new hotel development that will engender all the related legal issues – land acquisition, entitlements, joint ventures and other financing, selection of hotel operators and brands, along with Hotel Management and Franchise Agreements. In addition, it is projected that there will be a substantial increase in foreign investment – particularly from the Chinese. Chinese investment will involve all the normal legal issues of an investment from due diligence, acquisition and financing, but will add layers of complexity to deal with tax and other international issues involving direct foreign investment in the U.S. These critical issues and others pertaining to Hotel Law will be explored in the December issue of Hotel Business Review.