Appointments & Promotions

Philippe Olivier Robles Joins The Resort Collection of Panama City Beach

Company Hires New Resort Executive Chef

Panama City Beach, FL - (April 6, 2010) - The Resort Collection of Panama City Beach announced the hire of Philippe Olivier Robles as their new resort executive chef. In this position, Robles will be responsible for enhancing the food product that is presented to guests, ensuring consistency in food delivery and maintaining the highest standards of food preparation.

“I am aware of the excellent culinary standards by which The Resort Collection has always set itself, and I look forward to adding my own strengths to this qualified team,” said Robles.

Robles, a graduate of Morlass Villas Haute-Vue Culinary School in France, brings more than twenty-five years of experience at highly respected dining establishments. Before joining The Resort Collection, Robles was executive chef for Sandestin Golf and Beach Resort, and, prior to his tenure at that resort, he held the position of chef de cuisine at Criolla’s Restaurant on Highway 30A in Santa Rosa Beach, Florida. Robles’ talent has carried him to positions in France, Switzerland, and Hawaii. Robles has worked for five-star fine dining restaurants such as the Ritz Carlton Hotel in Buckhead, Atlanta and the Ritz Carlton Hotel Maui, Hawaii. In France, the prestigious Restaurant Gerard’s employed Robles’ talent as did Hotel Du Bearn, Restaurant La Marmite, Hotel Du Palais, and Hotel Chiberta. His skills were further honed during his work at Noga Hilton in Geneva, Switzerland.

“We feel privileged to have someone with such refined culinary skill joining our talented team,” said Tom Sparks, general manager for The Resort Collection. “We have always strived to provide delicious, quality food service to our guests, and I feel certain that we will continue to excel in this arena with Philippe in the kitchen.”

About The Resort Collection of Panama City Beach
The Resort Collection of Panama City Beach includes the family-friendly Edgewater Beach & Golf Resort, the intimate Majestic Beach Resort, the new, luxuriously appointed Emerald Beach Resort, the relaxing Long Beach Resort, the exclusive En Soleil, and the distinctive Marina Landing—all properties managed by The Edgewater Beach Resort Management, Inc. They boast more than 1,000 full-service gulf-front suites and golf villas, 90,000 square feet of combined indoor and outdoor meeting space, six Plexicushion tennis courts, an outdoor basketball court, batting cages, 21 luxurious pools, a 9-hole executive golf course and 27 holes of championship golf at the Hombre Golf Club on Northwest Florida’s Gulf Coast. For information on The Resort Collection of Panama City Beach, call 866.203.1164 or visit www.ResortsPCBeach.com.

Contact:
Lisa Burwell
President & Founder
Cornerstone Marketing & Advertising, Inc.
114 Logan Lane, Suite 4
Grayton Beach, FL 32459
850.231.3087, ext. 1
lisa@theideaboutique.com

Michelle Lacewell
Marketing Director
The Resort Collection of Panama City Beach
11212 Front Beach Road
Panama City Beach, FL 32407
850.235.4977
michelle.lacewell@resortspcbeach.com

Coming Up In The October Online Hotel Business Review


Feature Focus
Revenue Management: Measuring All Hotel Revenue Streams
Revenue Management is a dynamic and ever-evolving profession and its role is becoming increasingly influential within hotel operations. In some ways, the revenue manager's office is now the functional hub in a hotel. Primarily this is due to the fact that everything a revenue manager does affect every other department. Originally revenue managers based their forecasting and pricing strategies on a Revenue per Available Room (RevPAR) model and some traditional hotels still do. But other more innovative companies have recently adopted a Gross Operating Profit per Available Room (GOPPAR) model which measures performance across all hotel revenue streams. This metric considers revenue from all the profit centers in a hotel - restaurants, bars, spas, conference/groups, golf courses, gaming, etc. - in order to determine the real gross operating profit per room. By fully understanding and appreciating the profit margins in all these areas, as well as knowing the demand for each one during peak or slow periods, the revenue manager can forecast and price rooms more accurately, effectively and profitably. In addition, this information can be shared with general managers, sales managers, controllers, and owners so that they are all aware of and involved in forecasting and pricing strategies. One consequence of a revenue manager's increasing value in hotel operations is a current shortage of talent in this field. Some hotels are being forced to co-source or out-source this specialized function and in the meantime, some university administrators are looking more closely at developing a revenue management curriculum as a strategy for helping the hospitality industry close this gap. The October issue of the Hotel Business Review will address these significant developments and document how some leading hotels are executing their revenue management strategies.