Appointments & Promotions

Philippe Olivier Robles Joins The Resort Collection of Panama City Beach

Company Hires New Resort Executive Chef

Panama City Beach, FL - (April 6, 2010) - The Resort Collection of Panama City Beach announced the hire of Philippe Olivier Robles as their new resort executive chef. In this position, Robles will be responsible for enhancing the food product that is presented to guests, ensuring consistency in food delivery and maintaining the highest standards of food preparation.

“I am aware of the excellent culinary standards by which The Resort Collection has always set itself, and I look forward to adding my own strengths to this qualified team,” said Robles.

Robles, a graduate of Morlass Villas Haute-Vue Culinary School in France, brings more than twenty-five years of experience at highly respected dining establishments. Before joining The Resort Collection, Robles was executive chef for Sandestin Golf and Beach Resort, and, prior to his tenure at that resort, he held the position of chef de cuisine at Criolla’s Restaurant on Highway 30A in Santa Rosa Beach, Florida. Robles’ talent has carried him to positions in France, Switzerland, and Hawaii. Robles has worked for five-star fine dining restaurants such as the Ritz Carlton Hotel in Buckhead, Atlanta and the Ritz Carlton Hotel Maui, Hawaii. In France, the prestigious Restaurant Gerard’s employed Robles’ talent as did Hotel Du Bearn, Restaurant La Marmite, Hotel Du Palais, and Hotel Chiberta. His skills were further honed during his work at Noga Hilton in Geneva, Switzerland.

“We feel privileged to have someone with such refined culinary skill joining our talented team,” said Tom Sparks, general manager for The Resort Collection. “We have always strived to provide delicious, quality food service to our guests, and I feel certain that we will continue to excel in this arena with Philippe in the kitchen.”

About The Resort Collection of Panama City Beach
The Resort Collection of Panama City Beach includes the family-friendly Edgewater Beach & Golf Resort, the intimate Majestic Beach Resort, the new, luxuriously appointed Emerald Beach Resort, the relaxing Long Beach Resort, the exclusive En Soleil, and the distinctive Marina Landing—all properties managed by The Edgewater Beach Resort Management, Inc. They boast more than 1,000 full-service gulf-front suites and golf villas, 90,000 square feet of combined indoor and outdoor meeting space, six Plexicushion tennis courts, an outdoor basketball court, batting cages, 21 luxurious pools, a 9-hole executive golf course and 27 holes of championship golf at the Hombre Golf Club on Northwest Florida’s Gulf Coast. For information on The Resort Collection of Panama City Beach, call 866.203.1164 or visit www.ResortsPCBeach.com.

Contact:
Lisa Burwell
President & Founder
Cornerstone Marketing & Advertising, Inc.
114 Logan Lane, Suite 4
Grayton Beach, FL 32459
850.231.3087, ext. 1
lisa@theideaboutique.com

Michelle Lacewell
Marketing Director
The Resort Collection of Panama City Beach
11212 Front Beach Road
Panama City Beach, FL 32407
850.235.4977
michelle.lacewell@resortspcbeach.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.