Appointments & Promotions

Philippe Olivier Robles Joins The Resort Collection of Panama City Beach

Company Hires New Resort Executive Chef

Panama City Beach, FL - (April 6, 2010) - The Resort Collection of Panama City Beach announced the hire of Philippe Olivier Robles as their new resort executive chef. In this position, Robles will be responsible for enhancing the food product that is presented to guests, ensuring consistency in food delivery and maintaining the highest standards of food preparation.

“I am aware of the excellent culinary standards by which The Resort Collection has always set itself, and I look forward to adding my own strengths to this qualified team,” said Robles.

Robles, a graduate of Morlass Villas Haute-Vue Culinary School in France, brings more than twenty-five years of experience at highly respected dining establishments. Before joining The Resort Collection, Robles was executive chef for Sandestin Golf and Beach Resort, and, prior to his tenure at that resort, he held the position of chef de cuisine at Criolla’s Restaurant on Highway 30A in Santa Rosa Beach, Florida. Robles’ talent has carried him to positions in France, Switzerland, and Hawaii. Robles has worked for five-star fine dining restaurants such as the Ritz Carlton Hotel in Buckhead, Atlanta and the Ritz Carlton Hotel Maui, Hawaii. In France, the prestigious Restaurant Gerard’s employed Robles’ talent as did Hotel Du Bearn, Restaurant La Marmite, Hotel Du Palais, and Hotel Chiberta. His skills were further honed during his work at Noga Hilton in Geneva, Switzerland.

“We feel privileged to have someone with such refined culinary skill joining our talented team,” said Tom Sparks, general manager for The Resort Collection. “We have always strived to provide delicious, quality food service to our guests, and I feel certain that we will continue to excel in this arena with Philippe in the kitchen.”

About The Resort Collection of Panama City Beach
The Resort Collection of Panama City Beach includes the family-friendly Edgewater Beach & Golf Resort, the intimate Majestic Beach Resort, the new, luxuriously appointed Emerald Beach Resort, the relaxing Long Beach Resort, the exclusive En Soleil, and the distinctive Marina Landing—all properties managed by The Edgewater Beach Resort Management, Inc. They boast more than 1,000 full-service gulf-front suites and golf villas, 90,000 square feet of combined indoor and outdoor meeting space, six Plexicushion tennis courts, an outdoor basketball court, batting cages, 21 luxurious pools, a 9-hole executive golf course and 27 holes of championship golf at the Hombre Golf Club on Northwest Florida’s Gulf Coast. For information on The Resort Collection of Panama City Beach, call 866.203.1164 or visit www.ResortsPCBeach.com.

Contact:
Lisa Burwell
President & Founder
Cornerstone Marketing & Advertising, Inc.
114 Logan Lane, Suite 4
Grayton Beach, FL 32459
850.231.3087, ext. 1
lisa@theideaboutique.com

Michelle Lacewell
Marketing Director
The Resort Collection of Panama City Beach
11212 Front Beach Road
Panama City Beach, FL 32407
850.235.4977
michelle.lacewell@resortspcbeach.com

Coming Up In The June Online Hotel Business Review




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Hotel Sales & Marketing: The Shift to Digital is Leading the Way
Hotel Sales & Marketing departments have been dramatically transformed in recent years. Advances in technology have prompted changes in consumer buying habits, and these professionals have had to adapt to keep up. Like so many other facets in the industry, the shift to digital is leading the way. An established online presence provides marketing professionals with more direct interaction with their guests; the capacity to collect more detailed information about them; and an increased ability to share their brand stories. These endeavors can be accomplished through website usage but increasingly, social media is assuming a larger role in the digital mix. Social media has moved marketing into a new era. Hotels that offer a good product, at a good value, and consistently deliver that product and price, will benefit from thousands of people who view positive comments on travel review sites. Online reviews continue to be a popular way for users to determine which companies they can trust. And though online marketing may have changed how professionals connect with and convert customers, they still need to focus on traditional marketing channels as well - ones that are cost-effective; protect price integrity; and which generate the most bookings. Some of the larger chains are employing efforts that feature both a top down (global) and bottom up (local) approach to ensure that new business is generated from the greatest number of sources. These include the use of loyalty programs, monthly e-mail newsletters, brand identity tools, advertising campaigns tailored to specific regions, regional marketing co-op programs, and business-to-business marketing campaigns. The November Hotel Business Review will examine some of these critical issues and explore what some sales and marketing professionals are doing to address them.