Business & Finance

HomeAway Acquires Bedandbreakfast.Com

HomeAway Family of Websites Now Provide Travelers with the Most Comprehensive Alternative to Hotels

AUSTIN, TX - March 4, 2010 - HomeAway, Inc., the world’s leading online vacation rental marketplace, today announced its acquisition of BedandBreakfast.com, the most comprehensive global site for finding bed-and-breakfast properties (B&Bs). With this acquisition, HomeAway strengthens its position as the No. 1 source for unique lodging alternatives to hotels. The terms of the deal were not disclosed.

“HomeAway already provides the most trusted sites and broadest inventory for searching for the ideal vacation rental home,” says Brian Sharples, chief executive officer of HomeAway. “With the addition of BedandBreakfast.com, we’re providing travelers with another option to find home-like accommodations for a vacation experience that delivers far greater satisfaction than staying in a traditional motel or hotel.”

BedandBreakfast.com was founded in Austin, Texas, in 1994 by CEO Eric Goldreyer, and has grown into a top travel site listing more than 10,000 B&Bs across 100 countries. The site specializes in providing travelers with a way to have a more personal travel experience for a weekend getaway, business trip, or extended vacation.

“We are thrilled to be joining the HomeAway family,” says Goldreyer. “The missions of our two companies are closely aligned – to help consumers easily find and experience a better lodging option than chain hotels and to help property owners effectively compete for and serve the traveler.”

HomeAway plans to operate BedandBreakfast.com as an independent brand.

About HomeAway, Inc.
The HomeAway, Inc. websites connect homeowners and property managers with travelers who seek the space, value and amenities of vacation rental homes as an alternative to hotels. With more than 400,000 global listings across the sites, travelers may easily search for budget to luxury-priced vacation rentals on HomeAway.com, VRBO.com, VacationRentals.com, CyberRentals.com, A1Vacations.com, GreatRentals.com, TripHomes.com, Holiday-Rentals.co.uk, OwnersDirect.co.uk, FeWo-direkt.de and Abritel.fr. The sites also feature Reviews and the HomeAway Rent with Confidence Guarantee, which help ensure a memorable HomeAway from home® experience. HomeAway is headquartered in Austin, Texas and funded by Austin Ventures, Redpoint Ventures, American Capital, Institutional Venture Partners and Trident Capital.

About BedandBreakfast.com
Founded in 1994, BedandBreakfast.com is a leading specialty travel website with detailed information on over 10,000 B&Bs worldwide. Travelers can research information including over 50,000 photos, over 100,000 unbiased consumer reviews, and make confirmed reservations instantly at almost 2,000 properties. Welcome at more than 4,000 B&Bs, BedandBreakfast.com Gift Cards have no restrictions or blackouts, and are available online or at over 20,000 retail locations. BedandBreakfast.com also owns and operates RezOvation, a PA-DSS and Microsoft Gold-certified leader in property management systems

Coming Up In The June Online Hotel Business Review


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Feature Focus
Sales & Marketing: The Rise of the Millennials
Hotel Sales & Marketing departments have endured massive change in the past few years in terms of how they conduct their business, and there is little evidence to suggest that things will be slowing down anytime soon. Technological advances continue to determine how they research, analyze, plan, engage and ultimately sell to their customers. Though "traditional" marketing is still in the mix, there has been a major shift in focus toward online marketing. First and foremost is an understanding of who their primary audience is and how to market to them. Millennials (those born between 1981-1997) are the fastest growing customer segment in the hospitality industry, and they are expected to represent 50% of all travelers by 2025. With the rise of millennial consumers, sales and marketing efforts will need to be more transparent and tech savvy, with a strong emphasis on empathy and personal customer connection. Social media is essential for this demographic and they expect hotels to engage them accordingly. Other targeted groups include cultural buffs, foodies, LGBT, and multi-generational travelers - all of whom are seeking novel experiences tailored specifically to their interests and needs. Finally the Baby Boomers are still a force to be reckoned with. They are currently the wealthiest generation and are becoming increasingly tech savvy, with 33% of internet users now falling into this demographic. It is imperative that hotels include this generation when it comes to their 2016 digital marketing strategies. The June Hotel Business Review will examine some of these markets and report on what some sales and marketing professionals are doing to address them.