Acquisitions & Hotel Openings

Vdara Hotel & Spa Opens

First Citycenter Hotel

LAS VEGAS, NV, November 25, 2009 - CityCenter has partnered with Vanity Fair to co-host the grand opening gala of the newest luxury boutique hotel – the sophisticated all-suite Vdara Hotel & Spa. Host Sebastian Copeland, will be joined by friends Orlando Bloom and Rosario Dawson, to celebrate the evening in support of the Sebastian Copeland Foundation. The invite-only event will treat guests to their first glimpse of CityCenter, the dazzling vertical city destined to transform the Las Vegas Strip.

Vdara Hotel & Spa is designed for those who love the excitement of Las Vegas but prefer to enjoy it in an exclusive, non-gaming, smoke-free environment. Physically connected to Bellagio and directly adjacent to ARIA Resort & Casino, Vdara will offer access to all of the excitement of Las Vegas, while providing a retreat from it all.

Solidifying CityCenter’s commitment to sustainability, Vdara has achieved LEED®† Gold certification by the U.S. Green Building Council. Sharing in Vdara’s commitment to sustainability, the star-studded evening will be hosted by famed photographer, adventurer and environmental advocate Sebastian Copeland. His pledge to environmental activism and global awareness has grown into a passionate dedication to the causes of sustainability and the preservation of the planet. He is currently working on the launch of the Sebastian Copeland Foundation whose primary mission is to advocate from the front lines of climate change. Copeland’s friends and award-winning actors Orlando Bloom and Rosario Dawson will join him to celebrate this evening and support the launch of his charity.

Copeland stated, “We stand at a crossroads in our development as a species. After transportation, buildings are the single greatest source of green house emissions. "Green" building and development stand to reduce carbon emissions into the air by up to forty percent. Vdara, with its LEED certification, has committed to the simple notion that luxury and responsibility are not mutually exclusive and hence stands as a model of innovation. Vdara and CityCenter set a new standard for Las Vegas, one which hopefully others will follow.”

Two of the hottest DJs in the business today, DJs Donovan Leitch and Mathieu Schreyer (kcrw), will entertain guests as they dine on exquisite cuisine from Martin Heierling, executive chef of Vdara and the hotel’s contemporary Mediterranean restaurant, Silk Road. Guests also will enjoy Patron cocktails and Veuve Clicquot champagne as they stroll through the 18,000-square-foot, two-level wellness spa, Vdara Health & Beauty, featuring the Veuve Clicquot Champagne Bar. Vdara Health & Beauty, the first Las Vegas spa in the Green Spa Network, will offer a selection of signature treatments focusing on holistic health.

Edward Menicheschi, vice president & publisher, Vanity Fair, said, “We are proud to be partnering with Vdara in this exciting celebration. Vdara has combined luxury with green design and the alignment could not be better for both our environmental beliefs as well as that of our readers.”

Angela Lester, general manager, Vdara Hotel & Spa, said, “It is truly an honor to partner with Vanity Fair and famed photographer and environmental advocate Sebastian Copeland as we open our doors and showcase Vdara’s remarkable services and amenities. Hosting the grand opening with Copeland and honoring his pledge to environmental activism will help create awareness of our commitment to sustainability and the benchmark set by CityCenter in Las Vegas and worldwide.”

The Patrón Spirits Company, including Patrón, Ultimat Vodka and Pyrat Rum, as well as Veuve Clicquot champagne owned by Moet Hennessy USA, are sponsors of the grand opening gala.

Vanity Fair is the premier general interest magazine of our time. Covering the worlds of politics, business, fashion, entertainment, and society, its muscular, long-form journalism, luscious photography, insightful essays, and superb design make each issue of the magazine a must-read.

Coming Up In The October Online Hotel Business Review


Feature Focus
Revenue Management: Optimizing Income Streams Across All Avenues
The role of Revenue Managers, within their profession and the organizations they serve, continues to evolve. A significant portion of the change is driven by technological innovation which, given its magnitude in today’s markets, also redefines their standing on the hotel team. Revenue Managers are moving away from being exclusively spreadsheet-centric and finding better ways to share their data. This shift also requires them to engage more directly with their sales, marketing, and operations departments. Part of this development is due to a reassessment of their metrics for success. Revenue was previously the sole factor by which success was determined but now there is a greater emphasis on price optimization, profitability and flow through. Managers are combining sales, marketing and revenue management, and then adopting a data approach to optimize their income streams across all avenues. This metric evaluates performance in all revenue streams and then calculates the gross operating profit per available room. Hotels are now measuring everything a guest does - and spends money on - from the time he books until the moment he checks out. In addition, Revenue Managers will soon be able to shift their focus from room availability to the guest and his ability to pay. A future revenue management system might take into account things like weather forecasts, the recent online activity of the guest, the guest profile and persona, time of booking, the mode of travel and the fare paid. It might also calculate all the previous stays for this guest, and how much was spent on their room and in the hotel. All of this will be compared to millions of other potential future reservations to determine a unique room and rate for a specific individual guest. The October issue of the Hotel Business Review will address all these developments and document how some hotels are executing their revenue management strategies.