Three Boyle Properties Install Two Way Interface

Medallion From Best Western

. October 14, 2008

MINNEAPOLIS, MN, December 19, 2006. SoftBrands Inc. (AMEX: SBN), a global supplier of enterprise application software, today announced the successful installation of the Medallion Best Western Two Way Interface, at three of the Boyle properties, including Best Western Murray Hill Inn, Best Western Westfield Inn and the Best Western Morristown Inn in New Jersey. These hotels have been who have been SoftBrands clients since 1994.

The Two Way interface will make it possible to book or update guest reservations through multiple channels including the Best Western central reservation office, online or through an individual property using real-time hotel availability data for Best Western member properties.

"Having had the SoftBrands BW Two Way Interface just recently installed at our three Best Western properties in New Jersey, I am impressed with how rapidly and efficiently our Medallion systems were brought back to problem-free functionality. Both the Softbrands development and installation teams worked together to adapt this Interface software to the specific operational needs of our hotels. Most importantly, we are excited about the labor savings provided by the Interface, enabling our front desk staff to focus more attention on guest services. I recommend this Two Way Interface for all Best Western Medallion users;" said Bill Boyle, President of Boyle Hotels.

"SoftBrands has been committed to developing its Medallion PMS, to provide an intuitive, user friendly application suited to Best Western requirements involving a two-way communication from their Central Reservation System", said Steve Van Tassel, SoftBrands' senior vice president and general manager, hospitality. "The Medallion Best Western Two Way Interface allows let Boyle hotels to manage their availability, rates and inventory in the best manner. These, three successful installations have brought us closer to the Best Western Certification."

"Increasingly acknowledged as the provider of superior 24x7x365 support services, SoftBrands spends a higher percentage of revenues on support than any competitor, and is absolutely committed to using all the tools at the disposal of our global enterprise to continually improve customer satisfaction", commented Jo Masters, vice president and general manager of SoftBrands, the Americas. "SoftBrands strives to relate to customers as a true partner, that provides value added services and understands the demands and pressures of the hospitality industry."

SoftBrands excellent support services, also played a key role in the decision at Boyle properties. SoftBrands has constantly innovated and improved its support services by making available to its customers initiatives such as the online customer center and the knowledge centre both of which are self supporting 24x7 learning.

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