Aloft Birmingham Soho Square Opens

. April 03, 2009

APRIL 3, 2009 - Starwood Hotels & Resorts Worldwide, Inc.(R) (NYSE:HOT) and its stylish new lifestyle brand, AloftSM Hotels announces the opening of Aloft Birmingham Soho Square - the first Aloft hotel to open in Alabama. Managed by Winston Hospitality, the new-build hotel is owned by Homewood Hotel Associates, LLC. Aloft Birmingham Soho Square offers 111 spacious, loft-like rooms, intuitive technologies and a hip, social atmosphere.

The new Aloft is ideally located at the heart of the trendy, new Soho Square development in Homewood, Alabama - a lively suburb just three miles south of downtown Birmingham. Guests are just steps from the upscale shops, eateries and nightclubs of Soho Square and close to both the University of Alabama at Birmingham and Samford University. Just 12 minutes from the Birmingham-Shuttlesworth International Airport, Aloft Birmingham Soho Square is convenient to the bustling business center in downtown Birmingham, the Birmingham-Jefferson Convention Complex and the McWane Science Center.

"The urban design aesthetic and social atmosphere that's always abuzz makes Aloft Birmingham Soho Square the perfect complement to this dynamic metro area," said Brian McGuinness, Senior Vice President of Aloft Hotels. "Bold and stylish, Aloft Birmingham Soho Square delivers an eclectic and electric experience catering to savvy travelers and area professionals."

"Aloft Birmingham Soho Square is a fabulous centerpiece to this Homewood mixed-use development. The hotel is surrounded by outstanding restaurants and entertainment venues, and offers incredible amenities and dining choices within the hotel itself," said Craig Lambert, Senior Vice President Asset Management, Inland American Lodging Corporation, a wholly-owned subsidiary of Inland American Real Estate Trust, Inc., which has an ownership interest in the hotel. "We're extremely excited about this hotel and what it means to not only the local community, but also to leisure and business travelers coming to the Birmingham market."

"We are thrilled to work with Starwood Hotels & Resorts to open the first Aloft hotel in Alabama at the epicenter of this popular new development in Soho Square," said Michael Heeden, President of Winston Hospitality, Inc.. "Aloft Birmingham Soho Square is expected to emerge as the area's newest hotspot, drawing both visitors and residents with its contemporary style and active social scene."

A Vision of W Hotels, Aloft is a new destination sensation featuring loft-inspired design, accessible technology and a stylish urban attitude. Guest rooms feature the brand's signature nine-foot ceilings, oversized windows and the ultra-comfortable bed, as well as roomy walk-in showers and amenities created by Bliss(R) Spa. Each Aloft room is also a combination high-tech office and entertainment center equipped with complimentary wireless internet access and a one-stop connectivity solution for multiple electronic gadgetry all linked to a 42" flat-panel, HDTV-ready television.

Designed in conjunction with world-renowned David Rockwell and the Rockwell Group, Aloft offers atmospheric public spaces where guests can mix and mingle, read the paper, work on laptops, play a game of pool or grab a drink with friends at the re:mixSM communal lobby area and w xyzSM bar. The re:chargeSM fitness center and splash pool give travelers options to de-stress and re-energize, while re:fuel by aloftSM offers sweet, savory and healthy food, snacks and beverages to grab & go, 24-hours a day. Aloft is also committed to the environment and launched a see green program, which promotes ecologically friendly practices, products and services both inside and outside the hotel. For example, Aloft incorporates recycled materials in its design and provides preferred parking for hybrid cars.

For more information on Aloft, please visit www.alofthotels.com.

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