aloft Nashville Downtown and aloft Nashville Airport Will Open in Late 2010

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. November 05, 2008

WHITE PLAINS, NY, October 31, 2008. Starwood Hotels & Resorts Worldwide, Inc.(R) (NYSE:HOT) and Platinum Hospitality today announced plans to open two hotels in Nashville, Tennessee. Slated to open in late 2010, Aloft Nashville Downtown and Aloft Nashville Airport will both offer 136 spacious, loft-like rooms, tech-savvy touches and a hip, social atmosphere.

"Starwood's newest lifestyle brand, aloft is stylish, fun and affordable - a perfect match for the dynamic city of Nashville," said Brian McGuinness, Vice President of aloft and Element hotels worldwide. "Known as Music City USA, Nashville appeals to youthful-minded travelers with its thriving music scene, superb dining, shopping and entertainment."

Located in the heart of the city's historic district, aloft Nashville Downtown will be just steps from the renowned Ryman Auditorium, the Country Music Hall of Fame, Wildhorse Saloon and the Sommet Center, home of the NHL's Nashville Predators. The new hotel will also be close to Printer's Alley, the Nashville Convention Center and the 2nd Avenue shopping district.

aloft Nashville Airport will be just five minutes from the Nashville International Airport and 12 minutes from downtown Nashville. The new hotel will be convenient to several major corporate complexes, with easy access to the offices of Dell Computer and Deloitte and Touche among others. Guests can shop at the nearby Opry Mills Mall and enjoy premium sporting events and concerts at Gaylord Entertainment Center.

"We are delighted to partner with Starwood to open two new aloft hotels in Nashville, a hip, contemporary and affordable new lodging alternative," said Mitch Patel, President/CEO of Platinum Hospitality. "aloft targets a whole new generation of travelers with its stylish accommodations and lively social scene."

Infused with the DNA of W Hotels, aloft is a new destination sensation featuring loft-inspired design, accessible technology and a stylish urban attitude. Guest rooms feature nine-foot ceilings, oversized windows and the ultra-comfortable signature bed, as well as oversized walk-in showers and amenities created by Bliss(R) Spa. Each aloft room is also a combination high-tech office and entertainment center, equipped with wireless internet access and plug & play, a one-stop connectivity solution for multiple electronic gadgetry all linked to a 42" flat-panel, LCD-ready television.

Designed in conjunction with world-renowned David Rockwell and the Rockwell Group, aloft offers atmospheric public spaces where guests can mix and mingle, read the paper, work on laptops, play a game of pool or grab a drink with friends at the re:mix SM communal lobby area and w xyzSM bar. The re:chargeSM fitness center and splash pool give travelers options to de-stress and re-energize, while re:fuel by aloftSM, a one-stop food and beverage area, offers sweet, savory and healthy food, snacks and beverages to grab & go, 24-hours a day.

aloft opened its first hotels in 2008 and expects to open 500 properties worldwide in the next five years. For more information on Aloft, please visit www.alofthotels.com.