Business & Finance

Grenada: Accelerating to Full Recovery

GRENADA, October 12, 2005. Grenada was wrecked by the might of Hurricane Ivan over a year ago. Losing some 90 per cent of her homes Grenada is now accelerating to a full recovery. The Grenada Board of Tourism reports that efforts to rebuild and enhance the tourism industry are successful, with new and enhanced attractions available and most of the hotels now open.

"One year into the rebuilding of Grenada, all hands are on deck to 'Build Back Better' and recreate a destination that truly reflects the capacity of Grenada to deliver services that exceed visitor expectations," said Naline Joseph, Head of Marketing for the Grenada Board of Tourism.

Currently, as it relates to the accommodation sub-sector, 1,087 rooms are available for occupancy. This constitutes approximately 68% of the room stock on the island. By the end of 2005, 90% of the pre-Hurricane Ivan room stock will be functional. Among those that will commence operations are the newly upgraded 80-room Coyaba Beach Resort and the 64-room Spice Island Beach Resort. Recent months have also seen the reopening of the renovated Blue Horizons Garden Resort and the Grenadian by Rex Resorts. The brand new Ki Ki Apartments, offering 17 apartments, also debuted recently near True Blue Bay.

The tourism product mix has been further enhanced with the introduction of adventure river tubing as Grenada's newest attraction and new video and audio equipment for the whale-watching experience with First Impressions.

Tourism Services Limited, a company specialising in Grenada adventure jeep and mountain biking, is now offering adventure tubing tours at the Balthazar River. The 60-90 minute tour package is US$45 per person and includes equipment, safety briefing and refreshment.

Training for taxi drivers, water taxi operators, ground tour operators, tourist vendors, managers, workers, and owners of hotels, as well as construction workers, received major priority during the summer.

"This was structured to ensure that the beginning of the new tourist season will take place in an environment that is equipped with fully trained and highly motivated service providers and stakeholders," added Joseph.

The cruise aspect of the industry is being upgraded as the second phase of the new cruise ship port and terminal project nears completion. The inclusion of duty-free shopping facilities and other commercial retail outlets in this multi-million dollar project will enhance the experiences that arriving passengers will have in Grenada.

Coming Up In The October Online Hotel Business Review




{300x250.media}
Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.