Business & Finance

Grenada: Accelerating to Full Recovery

GRENADA, October 12, 2005. Grenada was wrecked by the might of Hurricane Ivan over a year ago. Losing some 90 per cent of her homes Grenada is now accelerating to a full recovery. The Grenada Board of Tourism reports that efforts to rebuild and enhance the tourism industry are successful, with new and enhanced attractions available and most of the hotels now open.

"One year into the rebuilding of Grenada, all hands are on deck to 'Build Back Better' and recreate a destination that truly reflects the capacity of Grenada to deliver services that exceed visitor expectations," said Naline Joseph, Head of Marketing for the Grenada Board of Tourism.

Currently, as it relates to the accommodation sub-sector, 1,087 rooms are available for occupancy. This constitutes approximately 68% of the room stock on the island. By the end of 2005, 90% of the pre-Hurricane Ivan room stock will be functional. Among those that will commence operations are the newly upgraded 80-room Coyaba Beach Resort and the 64-room Spice Island Beach Resort. Recent months have also seen the reopening of the renovated Blue Horizons Garden Resort and the Grenadian by Rex Resorts. The brand new Ki Ki Apartments, offering 17 apartments, also debuted recently near True Blue Bay.

The tourism product mix has been further enhanced with the introduction of adventure river tubing as Grenada's newest attraction and new video and audio equipment for the whale-watching experience with First Impressions.

Tourism Services Limited, a company specialising in Grenada adventure jeep and mountain biking, is now offering adventure tubing tours at the Balthazar River. The 60-90 minute tour package is US$45 per person and includes equipment, safety briefing and refreshment.

Training for taxi drivers, water taxi operators, ground tour operators, tourist vendors, managers, workers, and owners of hotels, as well as construction workers, received major priority during the summer.

"This was structured to ensure that the beginning of the new tourist season will take place in an environment that is equipped with fully trained and highly motivated service providers and stakeholders," added Joseph.

The cruise aspect of the industry is being upgraded as the second phase of the new cruise ship port and terminal project nears completion. The inclusion of duty-free shopping facilities and other commercial retail outlets in this multi-million dollar project will enhance the experiences that arriving passengers will have in Grenada.

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.