Appointments & Promotions

Karen Watson Named Spa Director at the Sagamore

AUGUST 6, 2008. Karen Watson has joined The Sagamore as spa director of The Sagamore Spa and Fitness Center. Watson brings nearly ten years of spa management experience to her new position, garnered in leading hotel destination spas across New England.

At The Sagamore, Watson will be responsible for the overall operations of the spa, salon, fitness and waterfront activities. This includes staff development and training, design and implementation of new services, treatments and activities, quality assurance, budgeting and guest relations.

Prior to joining The Sagamore, Watson was spa manager of Turning Stone Resort and Casino in Verona, NY, where she managed four distinct operations within the resort including The Salon and Day Spa, Tower Fitness Club, Skana Spa and Lodge Fitness Center. She was an integral part of the team involved in concept, design and opening of Skana Spa in 2006. Before that, Watson was with Canyon Ranch in the Berkshires in Lenox, MA, where she began her career in 1999 as Program Coordinator. She worked her way through a variety of positions of increasing responsibility, including massage administrator and massage director, ultimately being named assistant spa manager in 2004.

Watson's professional affiliations include membership in the International Spa Association (ISPA) and New York Spa Promotion Alliance (NYSPA), where she has served on the Board of Directors since 2007.

Recently renovated, The Sagamore Spa and Fitness Center preserves the resort's singular setting overlooking Lake George and the Adirondacks while expanding and enhancing its atmosphere of tranquility. The Sagamore Spa offers 13 treatment rooms in which guests can enjoy a wide selection of services performed by specially-trained and licensed therapists, including the newly-added Crystalline Massage and Facial.

In addition to its range of spa amenities and treatments, the facility features a 3,800-square-foot glass-enclosed exercise studio with panoramic views of Lake George. State-of-the-art equipment and a comprehensive array of exercise classes and opportunities, including stretching, aerobics, step aerobics, water aerobics, yoga and private hikes up an Adirondack peak, are among the Spa's offerings. The center offers advanced cardiovascular and fitness equipment, including a 12-station Cybex(R) Strength Circuit, Stairmasters(R), Lifecycles(R), Concept II Rowers and True Treadmills. Personal training, fitness evaluations and personalized home exercise programs are available as well.

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.