Appointments & Promotions

Karen Watson Named Spa Director at the Sagamore

AUGUST 6, 2008. Karen Watson has joined The Sagamore as spa director of The Sagamore Spa and Fitness Center. Watson brings nearly ten years of spa management experience to her new position, garnered in leading hotel destination spas across New England.

At The Sagamore, Watson will be responsible for the overall operations of the spa, salon, fitness and waterfront activities. This includes staff development and training, design and implementation of new services, treatments and activities, quality assurance, budgeting and guest relations.

Prior to joining The Sagamore, Watson was spa manager of Turning Stone Resort and Casino in Verona, NY, where she managed four distinct operations within the resort including The Salon and Day Spa, Tower Fitness Club, Skana Spa and Lodge Fitness Center. She was an integral part of the team involved in concept, design and opening of Skana Spa in 2006. Before that, Watson was with Canyon Ranch in the Berkshires in Lenox, MA, where she began her career in 1999 as Program Coordinator. She worked her way through a variety of positions of increasing responsibility, including massage administrator and massage director, ultimately being named assistant spa manager in 2004.

Watson's professional affiliations include membership in the International Spa Association (ISPA) and New York Spa Promotion Alliance (NYSPA), where she has served on the Board of Directors since 2007.

Recently renovated, The Sagamore Spa and Fitness Center preserves the resort's singular setting overlooking Lake George and the Adirondacks while expanding and enhancing its atmosphere of tranquility. The Sagamore Spa offers 13 treatment rooms in which guests can enjoy a wide selection of services performed by specially-trained and licensed therapists, including the newly-added Crystalline Massage and Facial.

In addition to its range of spa amenities and treatments, the facility features a 3,800-square-foot glass-enclosed exercise studio with panoramic views of Lake George. State-of-the-art equipment and a comprehensive array of exercise classes and opportunities, including stretching, aerobics, step aerobics, water aerobics, yoga and private hikes up an Adirondack peak, are among the Spa's offerings. The center offers advanced cardiovascular and fitness equipment, including a 12-station Cybex(R) Strength Circuit, Stairmasters(R), Lifecycles(R), Concept II Rowers and True Treadmills. Personal training, fitness evaluations and personalized home exercise programs are available as well.

Coming Up In The April Online Hotel Business Review


Feature Focus
Guest Service: Customer Service is a Key Business Differentiator
In today's hyper-competitive, hyper-connected global marketplace, customer experience has assumed a major role as a key business differentiator. There is a growing understanding that competition based on products or price alone is no longer a viable strategy. Since feature or function advantages can be quickly duplicated and/or enhanced, product innovation is no longer the differentiator it once was. And competition based on price impairs profitability. On the other hand, research indicates that 86 percent of consumers said they would be willing to pay more for a better customer experience. To protect both market share and margins, hotel companies must provide customers with consistent, compelling experiences - before, during, and after their purchases - across all major channels. There are many things organizations can do to deliver a superior customer experience. Management must align everything a company does with the customer service experience in mind. They must assign high value to anticipation of customers' real needs and desires, and they must incentivize and reward personal initiative in the pursuit of customer satisfaction. They must respond quickly to customer requests. They must ensure that customer interactions are highly personalized, and they must deliver the right information to the right place at the right time. And perhaps most importantly, upper management must create a culture where customer service is valued and esteemed, taught and rewarded. Customer experience leaders who can drive this kind of cultural change will radically affect their companies? competitive position and business performance. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.