Appointments & Promotions

Karen Watson Named Spa Director at the Sagamore

AUGUST 6, 2008. Karen Watson has joined The Sagamore as spa director of The Sagamore Spa and Fitness Center. Watson brings nearly ten years of spa management experience to her new position, garnered in leading hotel destination spas across New England.

At The Sagamore, Watson will be responsible for the overall operations of the spa, salon, fitness and waterfront activities. This includes staff development and training, design and implementation of new services, treatments and activities, quality assurance, budgeting and guest relations.

Prior to joining The Sagamore, Watson was spa manager of Turning Stone Resort and Casino in Verona, NY, where she managed four distinct operations within the resort including The Salon and Day Spa, Tower Fitness Club, Skana Spa and Lodge Fitness Center. She was an integral part of the team involved in concept, design and opening of Skana Spa in 2006. Before that, Watson was with Canyon Ranch in the Berkshires in Lenox, MA, where she began her career in 1999 as Program Coordinator. She worked her way through a variety of positions of increasing responsibility, including massage administrator and massage director, ultimately being named assistant spa manager in 2004.

Watson's professional affiliations include membership in the International Spa Association (ISPA) and New York Spa Promotion Alliance (NYSPA), where she has served on the Board of Directors since 2007.

Recently renovated, The Sagamore Spa and Fitness Center preserves the resort's singular setting overlooking Lake George and the Adirondacks while expanding and enhancing its atmosphere of tranquility. The Sagamore Spa offers 13 treatment rooms in which guests can enjoy a wide selection of services performed by specially-trained and licensed therapists, including the newly-added Crystalline Massage and Facial.

In addition to its range of spa amenities and treatments, the facility features a 3,800-square-foot glass-enclosed exercise studio with panoramic views of Lake George. State-of-the-art equipment and a comprehensive array of exercise classes and opportunities, including stretching, aerobics, step aerobics, water aerobics, yoga and private hikes up an Adirondack peak, are among the Spa's offerings. The center offers advanced cardiovascular and fitness equipment, including a 12-station Cybex(R) Strength Circuit, Stairmasters(R), Lifecycles(R), Concept II Rowers and True Treadmills. Personal training, fitness evaluations and personalized home exercise programs are available as well.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.