 |
|
|
|
|
 |
| Guest Service / Customer Experience Management |
| By Bryan Green, President & CEO, Advantage Fitness Products |
|
The days of fitness as merely an ancillary concern or an afterthought for hotels and resorts are long gone. So many of today's business and vacation travelers make fitness and longevity a daily focus of their increasingly active lifestyles. But don't just take my word for it. A number of leading hotel brands have conducted extensive guest surveys, with fitness ranking on average as the second or third amenity priority for travelers when assessing and choosing a hotel. That's serious business indeed. This article provides a detailed look at the baseline elements your fitness offering needs to incorporate to keep ...
|
Read full story  |
|
|
 |
| Architecture & Design |
| By Brian West, Principal, BWDS, LLC |
|
The sagging face of our economy has forced each and every one of us to reconsider our lifestyle choices. No one is exempt from the distress of the economy and therefore no industry has been able to maneuver the tragedy of cutbacks. However bleak the economy may be, the need for hotel properties to march forward is paramount in at least the maintenance of existing properties. Hotels can’t just rely on their core product and services to compete. They need something extra – Added-Value Design – to help differentiate them from the competition, tempt new customers and keep the ones ...
|
Read full story |
|
|
 |
| Technology: Internet Marketing |
| By Blake Suggs, Account Director & Integration Specialist, Range Online Media |
|
With tax season behind us and streamlined budgets on the mind, it is time for hoteliers to undergo an audit of their online marketing strategies as well. In this article, I will give readers an inside look at an actual nline strategy audit for a top tier hotelier. We will review their paid earch, SEO and consumer shopping feed strategy as well as determine what was working well for them and where they needed to improve. Learn the secrets of brand versus non-brand search campaigns, landing page optimization and keyword bidding strategies to keep your campaigns lean, mean and profitable. ...
|
Read full story |
|
|
 |
| Boutique Hotels |
| By Matthew Rosenberger, Consultant & Publisher, ABC Travel Guides for Kids |
|
Today the hospitality industry is dominated by a handful of large international hotel chains. Like other industries, consumers continue to look to recognizable brands for comfort, value, dependability and quality. Learning to "go local" and break away from "corporate uniformity" does not mean abandoning the value of a national reservation and incentive program, but it does require an understanding that, in today's market, appearing to be part of a "larger enterprise" is not always the most effective way to increase market share in the industry. A combination of marketing that includes utilization of branding programs and corporate good will, with ...
|
Read full story |
|
|
 |
| Security & Safety |
| By Frank Meek, Technical Director, Orkin, Inc. |
|
Stored product pests may be at the top of your kitchen pest “Most Wanted” list. Pests such as weevils, moths and beetles are dangerous to the quality and safety of food prepared in hotel kitchens. Some species can secrete chemicals that alter the flavor of food products, while others can cause allergic reactions and irritate the human digestive tract if ingested – all posing risks to your guests and your establishment’s reputation. Read on to learn about the types of stored-product pests that can creep into your hotel kitchen and how you and your kitchen staff can effectively prevent and ...
|
Read full story |
|
|
  
|
|
|
Featured News
|
|
 |
|
|
|
