Public Relations
Lorraine Abelow
  • Public Relations
  • 10 Luxury Travel Trends to Watch For
  • Luxury travel is one of the most lucrative segments for hoteliers, but success depends on publicizing that you are innovating and a market leader. A travel public relations company that specializes in hospitality PR monitors the emerging trends worldwide to best position its hospitality clients for success. These trends shift quickly in today’s digital environment, so it is vital to stay abreast of them by subscribing to Google Alerts, and regularly reading top media outlets like Skift. It is important to position your property in the context of trends, because that is what will perk up the ears of editors, journalists and the all important bloggers. Read on...

Lorraine Abelow
  • Public Relations
  • The Transformation of Hotel and Travel Media
  • Due to the exponential growth of digital media, how we plan and book our vacations has changed dramatically over the past two decades. The environment is constantly evolving; with an increase in the use of mobile content being amongst the most recent advances. Travel Public Relations firms suc can help you to remain fully informed about this rapidly-changing landscape. Magazines, guidebooks and newspaper supplements were once seen as the ultimate authority on travel. But now the biggest touchstones also include online reviews, travel websites and blogs. Traditional travel print media took a beating due to the fractionation of the media but many managed to stay afloat by diversifying through online content and social media. Read on...

Lorraine Abelow
  • Public Relations
  • Set up a PR Campaign Using Harvard's Approach
  • The Harvard Business School coined the term Unique Selling Propositions (USPs) as a marketing concept in the early 1940s. Abelow PR, a boutique public relations agency that specializes in the hospitality field, follows this strategy as the basis for its campaigns. Identifying these points about your brand is a fundamental step. From there, you should develop an elevator pitch that summarizes what makes you different from everyone else. During the dot-com boom of the 1980s and 1990s, the elevator pitch was created to give the target market the gist of a company and overall raison d'être. Here we’ll discuss the steps involved in creating a successful PR campaign. Read on...

Lorraine Abelow
  • Public Relations
  • Hotels Should Tap Demand for Experiential Travel
  • With experience and adventure both being the greatest drivers today for all markets in choosing where they’ll stay, it’s imperative for hotels to adapt. A recent American Express survey illustrated that consumers demand more enriched lives, personal fulfillment, and learning. Hotels responding to this shift are answering this call with creative activities and rate packages that will attract this market. It’s important to note that this cuts across a large swath from millennials to baby boomers to Gen X-ers. However, it’s vital to get the message out through traditional and social media channels so your property rises to the top of Google when people are researching where to stay and what to do. Read on...

Lorraine Abelow
  • Public Relations
  • Luxury Travel Trends Forecast for 2017
  • The travel industry is on the rise and expected to reach $375 billion next year, which will undoubtedly affect the hotel market. This growth is due to an increasing number of Millennials and Baby Boomers choosing to travel and booming economies in China, Russia and Korea. These developments are impacting the hospitality industry, in a significant way, particularly in North America. Hotels in the U.S. need to respond to this healthy upturn by targeting luxury travelers through public relations. Here you’ll find travel trends expected to flourish in 2017, which is crucial to know when acclimating to this new climate. Read on...

Lorraine Abelow
  • Public Relations
  • Hoteliers Need to Know What Online Readers Want and Don't Want
  • A recent study revealed that ads bombarding the online community are offensive and editorial provides a more relaxing environment to absorb news. Gen X to Baby Boomers, according to the research, strongly objects to being hit constantly by brands online and in social media, to which they are constantly connected. The take away from this comprehensive investigation was that “Advertising on such sites is causing them to either cut back their use of such platforms, or even stop using them altogether,” according to the report. Shocking and dismaying news indeed for those of us in marketing. The results of this study are fascinating and revealing. Read on...

Lorraine Abelow
  • Public Relations
  • Print is Dead... Not so Fast! - The Staying Power of PR
  • While the vastness of online content through the variety of channels is key to a PR campaign, the traditional print media environment for news impact is undeniable. An article in the New York Times or Wall Street Journal has undeniable lasting power. The sheer proliferation of industry specific print media one sees in Barnes and Noble and the staying power of a major feature article is a vital component to a successful campaign. While thousands may read an article online, the magic of the printed page still holds the attention like none other. Recent studies by the Magazine Publishers of America bears out the value and substantiates to anyone who wants to sustain a powerful PR program, that print media must be integrated into your program Read on...

Lorraine Abelow
  • Public Relations
  • Should Your PR Firm Know SEO? Absolutely
  • Getting top rankings on Google and the other search engines is the prime marketing objective for hotels. Insight into the logic of Google’s madness is a must for your PR agency. While no one pretends to know their secret algorithms, a qualified travel public relations firm should understand how to achieve the objective on page one. While everyone agrees getting high on the search rankings is key in today’s Internet driven environment, why do so many hotels miss the boat? The reason is clear: hoteliers must understand that integrating the PR and SEO functions into your marketing programs at the outset is the answer to making this happen. Read on...

Lorraine Abelow
  • Public Relations
  • How to Position Your Spa for Media Attention and Generate Revenue
  • While the lure of the spa has greater impact than ever before in attracting guests, the offerings must be well conceived – with an eye towards cultural trends -- and brought to the attention of your target market through the power of the press. The spa can be a big revenue generator for your property – especially if you leverage a well-crafted travel PR program to generate brand and consumer awareness. Read on...

Lorraine Abelow
  • Public Relations
  • 10 Ways to Attract Profitable Destination Weddings Through Travel PR
  • Destination weddings have exploded into a $16 billion dollar industry. It’s time to mine this booming sector, and the key is publicity. On average, couples spend $30,000 for a smaller destination wedding in a luxury resort and many lovebirds have a budget that is upwards of $100,000. Make sure to loop your travel PR firm into the process so they can get maximum exposure for your property and attract more of this lucrative business. Read on...

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OCTOBER: Revenue Management: Technology and Big Data

Steve  Van

Do you have a catering assistant whose first question each morning is Did we sell out? or What was our occupancy and ADR last night? What about a front office associate who is so hungry to earn the perfect sell incentive that every time she works the 3:00 to 11:00 shift and the hotel has just a few rooms left to sell, you can count on the fact that you are going to end up with a perfect sell? If so, you may have just found your next revenue manager! Read on...

Will Song

Airbnb is less than a decade old, but it has already begun to make waves in the travel industry. The online marketplace where individuals can list their apartments or rooms for guests to book has been able to secure a surprisingly stable foothold for itself. This has caused some hoteliers to worry that there’s a new competitor in the market with the potential to not only take away market share but drive prices down lower than ever. Let’s take a closer look at how Airbnb fits into the industry right now and then walk through the steps of the ways your hotel revenue management strategy can be adapted to the age of Airbnb. Read on...

Brian Bolf

Revenue management tends to be one of the most challenging hospitality disciplines to define, particularly due to the constant evolution of technology. Advancements in data processing, information technology, and artificial intelligence provide our industry with expanded opportunities to reach, connect, and learn from our guests. Ultimately, the primary goals of revenue management remain constant as the ever-evolving hospitality industry matures. We must keep these fundamentals top of mind, while proactively planning for the tighter targets that lay ahead. That said, how can we embrace these innovations, operate under constricted parameters, and learn from the practices used today to achieve our same goals moving forward? Read on...

Sanjay  Nagalia

Every year, it seems as though the hospitality industry faces more competition, new opportunities to leverage their data, and difficult organizational challenges to overcome to remain competitive in a hypercompetitive marketplace. The popularity of the sharing economy, dominating OTAs and a growing generation of often-puzzling consumers all give pause to hotels as they strategize for a more profitable future. Hotels have been feeling the heat from OTA competition for several years, causing many organizations to double down on their efforts to drive more direct bookings. Revamped loyalty programs, refined marketing campaigns and improvements to brand websites have all become primary focuses for hotel brands looking to turn the tables on their online competition. Read on...

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.