Technology
Drew Patterson
  • Technology
  • App-ocalypse: How Hotels Can Thrive in the Post-App Economy
  • Literally millions of mobile apps compete for consumers’ time, attention and phone space. Hotel apps are largely unsuccessful in breaking through the noise and engaging with guests in an authentic way; yet, hotel brands continue to spend excessive budget and effort on creating newer, flashier mobile apps in the hopes of sparking customer interest. A new paradigm - one where hotels create mobile solutions aligned with how travelers actually use their mobile devices - provides an alternative. Welcome to the post-app economy: it’s simpler, smarter and more effective guest communication. Read on...

Scott  Morrison
  • Technology
  • Why You Need a Managed Network Services Provider
  • From guest services and operations to conference space and poolside dining, the need for a complex, connected and dependable network is critical to the success of any hotel. But without the proper planning, installation and maintenance, your network may be underperforming and not capable of handling the demand that is increasing exponentially by the day. In this article we explain why hiring a managed network services provider with certified project managers for your technology installation can help control costs, mitigate future risk and alleviate the burden of managing multiple vendors so you can open with confidence. Read on...

Peter  Torbet
  • Technology
  • Every Guest Brings a Screen
  • In hotel rooms guests are using the smart TV screen for so many different reasons- from practicing presentations, streaming Netflix and listening to favorite music. The trick to keeping all your guests happy relies on having the technology that seamlessly allows all of their screens to talk to each other. Read on...

Bernard Ellis
  • Technology
  • Predictions for Hospitality Technology in 2016
  • What a difference a year made in hospitality technology. For Americans, Chip-and-PIN/EMV appears to be the new Y2K – those who prepared are feeling terribly anti-climactic, and those who ostriched, so far, haven’t felt much pain. It did, however, provide more widespread awareness of the need for credit card tokenization, and data security in general. People who previously hadn’t moved to the cloud out of fear of losing data security, now started doing so to actually increase it. Read on...

Rahul Razdan
  • Technology
  • Mining Data and Making Social Media More Sociable
  • Data and social media are the twin forces of change within the hospitality industry. Maximizing the power of these tools – for the good of workers and guests alike – is (or must be) a hotel executive’s principal responsibility. Of equal importance is the democratization of these commodities: The accessibility, and increased affordability, of online marketing and promotions to a diversity of travelers. With the help of the right experts, and with an uncompromising eye toward quality and excellence, hotel executives can benefit from the application of data and social media. Now is the time to seize this opportunity of technological significance and business success. Read on...

Brandon Dennis
  • Technology
  • How to Make a Hotel Website with Wordpress
  • Teaser: There are countless website solutions out there these days. You could go the SaaS route and pay a monthly subscription for your website, or you can hire an agency to make a website for your hotel. Both have their pros and cons. There are some hoteliers, however, who want to make, host, and publish their own websites by hand. And for them, there is no argument--the best tool to use is Wordpress. With this 7-step guide, I will show you how to make a basic but fully functional hotel website with Wordpress. If you don’t want to get your hands dirty, then I suggest purchasing a website subscription. But, if you like to fiddle with things and learn as you go, keep reading. Read on...

Amy Hutchins
  • Technology
  • Tech Trends to Keep an Eye on in 2016
  • Remember when free Wi-Fi was considered cutting-edge? Now, of course, most hotel guests expect it—if not in their room, then certainly in the common areas of the property. Hotel technology is evolving rapidly. Digital solutions are becoming the norm for solving common pain points in accommodation management. In particular, mobile technology and cloud-based software services are revolutionizing both the guest experience and the job of the hotelier. That will continue to be true in 2016. The year ahead promises to bring more developments in mobile and digital solutions for hospitality, as well as continued emphasis on the direct channel. Read on...

Jeff  Catlin
  • Technology
  • Common Mistakes in Text Analytics of Consumer Reviews
  • This article lists the top mistakes that we’ve seen people make when attempting to implement and use automated text analytics of consumer reviews. More importantly, this article gives advice as to how to proceed methodically thus avoiding most of the minefield, and getting the most value for dollar out of your automated review analysis. From “starting from the question” to “don’t think too small,” we’ll cover the top nine mistakes and corresponding fixes. Read on...

Steven Ferry
  • Technology
  • Would You like Your Service Today Live or Programmed, Madam?
  • In the 1990’s, I interviewed several futurists who, amongst other predictions, anticipated the omnipresence of robots in the workforce. In 2001 (unrelated to Stanley Kubrick’s 2001: A Space Odyssey), I spoke at a butler convention about a convergence of “hominids” (humans) and robots: the robots becoming more human and the humans becoming more robotic—and warned that this did not augur (signal) well for humans who preferred superior service. Hospitality, basic definition is friendly, which comes from an Indo-European root word meaning love. Met any friendly robots recently, ones who expressed their heartfelt love? Or for that matter, from staff who lack passion for service? Read on...

Karim Meghji
  • Technology
  • How to Succeed in Creating a Successful Product in the Hospitality Industry
  • There’s a lot more to building a new product than just the technical aspect. Sure, you’ve got to have excellent design and execution, whether we’re talking about blue jeans or cloud-based software solutions. Before you get to that stage, though, there’s some important soul-searching that needs to happen. Approaching the planning stages with a healthy dose of critical thinking and honesty leads to the best product possible. And that’s what everybody wants, from the business to the consumer. Read on...

Abi Mandelbaum
  • Technology
  • Everything Hotels Need to Know about Virtual Reality Marketing
  • Virtual reality is on the cusp of significantly transforming the way people interact and engage with brands. It is expected to grow into a $60 billion industry within the next 10 years. But what are hoteliers to do with the emerging tech today? More importantly, what do you need to know about virtual reality to decide whether it’s right for your hotel? This primer will get you up to speed with this fast-moving technology, detailing virtual reality’s past and present, as well as detailed ways innovative companies—both inside and outside the travel industry—are already using virtual reality to drive results. Read on...

Eric  Presworsky
  • Technology
  • Fiber Networks Are the Foundation to Securing Digital Data in Hospitality
  • Industry experts agree – networks built with a Passive Optical LAN (POL) are much more secure than those built with traditional copper switching networks. That is because fiber transmits light, not electrical signals like copper, which means hackers cannot listen to signal emissions. Passive Optical LAN technology addresses the hotel industry’s primary concerns; security, cost, space savings, low power utilization and equipment. With old and new infrastructures, the technology can be powered through wireless or over existing Ethernet ports. Imagine adding one more room on each floor because you can eliminate a wiring closet by using fiber-optic technology versus copper. Read on...

Saeed Kazmi
  • Technology
  • Unique Ways Hotel Business Centers Keep Tech-Savvy Guests Plugged In
  • Hotel business centers are changing because hotel guests are changing – and the result is that hotels are finding creative new ways for their on-the-go guests to stay plugged in. According to industry trends and surveys, today’s guests can be classified into three broad categories – Boomers; Generation Xers; and Generation Y travelers, or millennials. They think differently and they travel differently. For hotels to properly serve these three groups, hoteliers must properly understand who they are and what they want. This column examines the differences between Boomers, Xers, and millennials – their characteristics, their preferences, and especially their technological expectations. Read on...

Ashish Gambhir
  • Technology
  • Understanding the New Hotel Performance Dashboard
  • Understanding what guests are saying about their stay at your hotel and what is influencing their perspective enables your marketing and operational executives to determine what steps need to be taken to ensure the best experience possible. Mining and analyzing online feedback and summarizing massive amounts of raw text via an intuitive dashboard alerts your executives to operational and marketing strengths, weaknesses, and opportunities per every hotel, region and brand. At a glance, these real-time summary views provide a strategic look at where you are now, where you need to be going, and what needs to be done to get there. Read on...

Paolo Boni
  • Technology
  • Online Merchandising: Steps to Capitalizing on Travel Websites
  • Today's travelers are choosing hotels that inspire them and effectively articulate why their rooms and amenities are 'worth' the price. But hotel listings on travel sites are typically lackluster and undifferentiated with unclear value propositions. The challenge for hoteliers is this: successfully conveying their hotel's unique value on the sites travel shoppers use to research and compare hotels online. Hoteliers can capitalize on their presence on travel websites by applying online merchandising techniques and using visual content to their advantage. Read on...

APRIL: Guest Service: The Personalized Experience

Scott Hale

Home sweet home. Your dog recognizes the sound of your car pulling in the drive and waits anxiously for you at the front door. Your thermostat knows the temperature that you expect the kitchen to be as you prepare dinner. Your stereo knows what playlist works best with tonight’s recipe. Your television has your preferred programming all cued up when you’re done with your meal. The list goes on. Home sweet home. What if you could make your guests’ next experience at your hotel just like home – but better? You can. Read on...

Tom O'Rourke

Mobile devices are not only important when planning trips, they are indispensable to guests when they are on the actual trip. According to the Expedia and Egencia Mobile Index published last year, travelers rank their smartphones as their top priority when on the go. Mobile devices are so important that survey respondents ranked them higher than a toothbrush or a driver’s license. The mobile experience extends beyond the point of booking the room—it’s now an integral part of the journey. Read on...

Adele Gutman

Before the first shovel was in the ground, we knew Aria Hotel Budapest would be an extraordinary hotel. For the Library Hotel Collection and our founder, Henry Kallan, creating a hotel that is beyond ordinary is everything. We think about each detail of the design and experience to create wow factors for our guests. These elements generate rave reviews, and rave reviews are the cornerstone of our marketing program. This is how we became the #1 Hotel in the World in the TripAdvisor Travelers’ Choice Awards. Read on...

Megan Wenzl

A personalized guest experience is important in today’s hospitality industry. Guests can voice their opinion about a hotel in seconds because of the Internet, and their feedback is contained in sources like social media sites and online reviews. Potential guests read this information when they are looking for where to stay on their next summer vacation. Guests will post online reviews about their experiences. According to research by ReviewTrackers, 45 percent of hotel guests are likely to leave to a review after a negative experience, while 37.6 percent of hotel guests are likely to leave a review after a positive experience Read on...

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.