Technology
Rahul Razdan
  • Technology
  • The Big Data Revolution Within the Hospitality Industry
  • Big Data will provide a complete "digital profile" of current and prospective guests, enabling hotel executives to create more effective marketing and communications campaigns. This opportunity, available for all and affordable to all, will transform the way hoteliers interact with travelers; it will revolutionize this relationship for the better by making outreach more direct, personal and relevant. Thus, these benefits are too important to ignore - they are too substantial to dismiss - since the result will be a more intimate and gracious expression of loyalty from hotel executives on behalf of their most loyal supporters. Welcome to the big dividends of Big Data. Read on...

Drew Patterson
  • Technology
  • App-ocalypse: How Hotels Can Thrive in the Post-App Economy
  • Literally millions of mobile apps compete for consumers’ time, attention and phone space. Hotel apps are largely unsuccessful in breaking through the noise and engaging with guests in an authentic way; yet, hotel brands continue to spend excessive budget and effort on creating newer, flashier mobile apps in the hopes of sparking customer interest. A new paradigm - one where hotels create mobile solutions aligned with how travelers actually use their mobile devices - provides an alternative. Welcome to the post-app economy: it’s simpler, smarter and more effective guest communication. Read on...

Scott  Morrison
  • Technology
  • Why You Need a Managed Network Services Provider
  • From guest services and operations to conference space and poolside dining, the need for a complex, connected and dependable network is critical to the success of any hotel. But without the proper planning, installation and maintenance, your network may be underperforming and not capable of handling the demand that is increasing exponentially by the day. In this article we explain why hiring a managed network services provider with certified project managers for your technology installation can help control costs, mitigate future risk and alleviate the burden of managing multiple vendors so you can open with confidence. Read on...

Peter  Torbet
  • Technology
  • Every Guest Brings a Screen
  • In hotel rooms guests are using the smart TV screen for so many different reasons- from practicing presentations, streaming Netflix and listening to favorite music. The trick to keeping all your guests happy relies on having the technology that seamlessly allows all of their screens to talk to each other. Read on...

Bernard Ellis
  • Technology
  • Predictions for Hospitality Technology in 2016
  • What a difference a year made in hospitality technology. For Americans, Chip-and-PIN/EMV appears to be the new Y2K – those who prepared are feeling terribly anti-climactic, and those who ostriched, so far, haven’t felt much pain. It did, however, provide more widespread awareness of the need for credit card tokenization, and data security in general. People who previously hadn’t moved to the cloud out of fear of losing data security, now started doing so to actually increase it. Read on...

Rahul Razdan
  • Technology
  • Mining Data and Making Social Media More Sociable
  • Data and social media are the twin forces of change within the hospitality industry. Maximizing the power of these tools – for the good of workers and guests alike – is (or must be) a hotel executive’s principal responsibility. Of equal importance is the democratization of these commodities: The accessibility, and increased affordability, of online marketing and promotions to a diversity of travelers. With the help of the right experts, and with an uncompromising eye toward quality and excellence, hotel executives can benefit from the application of data and social media. Now is the time to seize this opportunity of technological significance and business success. Read on...

Brandon Dennis
  • Technology
  • How to Make a Hotel Website with Wordpress
  • Teaser: There are countless website solutions out there these days. You could go the SaaS route and pay a monthly subscription for your website, or you can hire an agency to make a website for your hotel. Both have their pros and cons. There are some hoteliers, however, who want to make, host, and publish their own websites by hand. And for them, there is no argument--the best tool to use is Wordpress. With this 7-step guide, I will show you how to make a basic but fully functional hotel website with Wordpress. If you don’t want to get your hands dirty, then I suggest purchasing a website subscription. But, if you like to fiddle with things and learn as you go, keep reading. Read on...

Amy Hutchins
  • Technology
  • Tech Trends to Keep an Eye on in 2016
  • Remember when free Wi-Fi was considered cutting-edge? Now, of course, most hotel guests expect it—if not in their room, then certainly in the common areas of the property. Hotel technology is evolving rapidly. Digital solutions are becoming the norm for solving common pain points in accommodation management. In particular, mobile technology and cloud-based software services are revolutionizing both the guest experience and the job of the hotelier. That will continue to be true in 2016. The year ahead promises to bring more developments in mobile and digital solutions for hospitality, as well as continued emphasis on the direct channel. Read on...

Jeff  Catlin
  • Technology
  • Common Mistakes in Text Analytics of Consumer Reviews
  • This article lists the top mistakes that we’ve seen people make when attempting to implement and use automated text analytics of consumer reviews. More importantly, this article gives advice as to how to proceed methodically thus avoiding most of the minefield, and getting the most value for dollar out of your automated review analysis. From “starting from the question” to “don’t think too small,” we’ll cover the top nine mistakes and corresponding fixes. Read on...

Steven Ferry
  • Technology
  • Would You like Your Service Today Live or Programmed, Madam?
  • In the 1990’s, I interviewed several futurists who, amongst other predictions, anticipated the omnipresence of robots in the workforce. In 2001 (unrelated to Stanley Kubrick’s 2001: A Space Odyssey), I spoke at a butler convention about a convergence of “hominids” (humans) and robots: the robots becoming more human and the humans becoming more robotic—and warned that this did not augur (signal) well for humans who preferred superior service. Hospitality, basic definition is friendly, which comes from an Indo-European root word meaning love. Met any friendly robots recently, ones who expressed their heartfelt love? Or for that matter, from staff who lack passion for service? Read on...

Karim Meghji
  • Technology
  • How to Succeed in Creating a Successful Product in the Hospitality Industry
  • There’s a lot more to building a new product than just the technical aspect. Sure, you’ve got to have excellent design and execution, whether we’re talking about blue jeans or cloud-based software solutions. Before you get to that stage, though, there’s some important soul-searching that needs to happen. Approaching the planning stages with a healthy dose of critical thinking and honesty leads to the best product possible. And that’s what everybody wants, from the business to the consumer. Read on...

Abi Mandelbaum
  • Technology
  • Everything Hotels Need to Know about Virtual Reality Marketing
  • Virtual reality is on the cusp of significantly transforming the way people interact and engage with brands. It is expected to grow into a $60 billion industry within the next 10 years. But what are hoteliers to do with the emerging tech today? More importantly, what do you need to know about virtual reality to decide whether it’s right for your hotel? This primer will get you up to speed with this fast-moving technology, detailing virtual reality’s past and present, as well as detailed ways innovative companies—both inside and outside the travel industry—are already using virtual reality to drive results. Read on...

Eric  Presworsky
  • Technology
  • Fiber Networks Are the Foundation to Securing Digital Data in Hospitality
  • Industry experts agree – networks built with a Passive Optical LAN (POL) are much more secure than those built with traditional copper switching networks. That is because fiber transmits light, not electrical signals like copper, which means hackers cannot listen to signal emissions. Passive Optical LAN technology addresses the hotel industry’s primary concerns; security, cost, space savings, low power utilization and equipment. With old and new infrastructures, the technology can be powered through wireless or over existing Ethernet ports. Imagine adding one more room on each floor because you can eliminate a wiring closet by using fiber-optic technology versus copper. Read on...

Saeed Kazmi
  • Technology
  • Unique Ways Hotel Business Centers Keep Tech-Savvy Guests Plugged In
  • Hotel business centers are changing because hotel guests are changing – and the result is that hotels are finding creative new ways for their on-the-go guests to stay plugged in. According to industry trends and surveys, today’s guests can be classified into three broad categories – Boomers; Generation Xers; and Generation Y travelers, or millennials. They think differently and they travel differently. For hotels to properly serve these three groups, hoteliers must properly understand who they are and what they want. This column examines the differences between Boomers, Xers, and millennials – their characteristics, their preferences, and especially their technological expectations. Read on...

Ashish Gambhir
  • Technology
  • Understanding the New Hotel Performance Dashboard
  • Understanding what guests are saying about their stay at your hotel and what is influencing their perspective enables your marketing and operational executives to determine what steps need to be taken to ensure the best experience possible. Mining and analyzing online feedback and summarizing massive amounts of raw text via an intuitive dashboard alerts your executives to operational and marketing strengths, weaknesses, and opportunities per every hotel, region and brand. At a glance, these real-time summary views provide a strategic look at where you are now, where you need to be going, and what needs to be done to get there. Read on...

OCTOBER: Revenue Management: Technology and Big Data

Gary Isenberg

Hotel room night inventory is the hotel industry’s most precious commodity. Hotel revenue management has evolved into a complex and fragmented process. Today’s onsite revenue manager is influenced greatly by four competing forces, each armed with their own set of revenue goals and objectives -- as if there are virtually four individual revenue managers, each with its own distinct interests. So many divergent purposes oftentimes leading to conflicts that, if left unchecked, can significantly damper hotel revenues and profits. Read on...

Jon Higbie

For years, hotels have housed their Revenue Management systems on their premises. This was possible because data sets were huge but manageable, and required large but not overwhelming amounts of computing power. However, these on-premise systems are a thing of the past. In the era of Big Data, the cost of building and maintaining an extensive computing infrastructure is incredibly expensive. The solution – cloud computing. The cloud allows hotels to create innovative Revenue Management applications that deliver revenue uplift and customized guest experiences. Without the cloud, hotels risk remaining handcuffed to their current Revenue Management solutions – and falling behind competitors. Read on...

Jenna Smith

You do not have to be a hospitality professional to recognize the influx and impact of new technologies in the hotel industry. Guests are becoming familiar with using virtual room keys on their smartphones to check in, and online resources like review sites and online travel agencies (OTAs) continue to shape the way consumers make decisions and book rooms. Behind the scenes, sales and marketing professionals are using new tools to communicate with guests, enhance operational efficiencies, and improve service by addressing guests’ needs and solving problems quickly and with a minimum of disruption. Read on...

Yatish Nathraj

Technology is becoming an ever more growing part of the hospitality industry and it has helped us increase efficiency for guest check-inn, simplified the night audit process and now has the opportunity to increase our revenue production. These systems need hands on calibration to ensure they are optimized for your operations. As a manager you need to understand how these systems work and what kind of return on investment your business is getting. Although some of these systems maybe mistaken as a “set it and forget it” product, these highly sophisticated tools need local expert like you and your team to analysis the data it gives you and input new data requirements. Read on...

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.