Eco-Friendly Practices
Eric Ricaurte
  • Eco-Friendly Practices
  • Nine Green Must-Dos to Place Your Hotel Ahead of the Curve
  • In 2011, we visited the 10 hotels contracted in the room block for the Greenbuild conference in Toronto. As part of their award-winning sustainable event program, the conference organizers embedded green practices into the contract language for these hotels, who either had to comply with the requirements, explain their reason why they couldn’t implement them, or pay a $1,000 fine. Part of our consulting work was to gather the data and confirm some of the practices on-site. Read on...

Susan Tinnish
  • Eco-Friendly Practices
  • Best Practices That Create Small Wins in Sustainability
  • Hotels brands have actively engaged in large-scale efforts to become more environmentally friendly. Individual hotels have made great strides on property. Many significant large-scale eco-initiatives s are most easily built initially into the infrastructure and design of the building and surrounding areas. Given that the adaptation of these large-scale changes into the existing asset base is expensive and disruptive, hotels seek different ways to demonstrate their commitment to sustainability and eco-friendly practices. One way to do so is to shift the focus from large-scale change to “small wins.” Small wins can help a hotel create a culture of sustainability. Read on...

Shannon Sentman
  • Eco-Friendly Practices
  • Smart Data for Dumb Buildings
  • Utility costs are the second largest operating expense for most hotels. Successfully reducing these expenses can be a huge value-add strategy for executives. Doing this effectively requires more than just a one-time investment in efficiency upgrades. It requires ongoing visibility into a building’s performance and effectively leveraging this visibility to take action. Too often, efficiency strategies center on a one-time effort to identify opportunities with little consideration for establishing ongoing practices to better manage a building’s performance ongoing. Read on...

Joshua Zinder, AIA
  • Eco-Friendly Practices
  • Adaptive Reuse, a Strategic and Sustainable Way to Penetrate New Markets
  • Discussions of sustainability in the hospitality industry have focused mainly on strategies at the level of energy-efficient and eco-friendly adjustments to operations and maintenance. These "tweaks" can include programs to reduce water usage, updating lighting to LEDs, campaigns to increase guest participation in recycling, and similar innovative industry initiatives. Often overlooked—not only by industry experts but even by hotel operators and designers—are possibilities for hotel design and construction that can make a property truly sustainable from the get-go. Read on...

Scott Parisi
  • Eco-Friendly Practices
  • Energy Benchmarking: Tracking Real Time Energy Usage
  • The hospitality industry is a unique sector when factoring in the total amount of guests that visit any given facility in a single year. Most commercial buildings do not see nearly the amount of people visiting their facilities in comparison to the lodging industry’s visits. The Environmental Protection Agency has reported, “on average, America’s 47,000 hotels spend $2,196 per available room each year on energy.” Read on...

Rauni Kew
  • Eco-Friendly Practices
  • Hospitality Needs to Shift Its Attention to People
  • In 1994 & 1995 a British economist working on corporate social responsibility coined two phrases- Triple Bottom Line, and later People Planet & Profit. The simple three word phrase describes a sea change in hotel operations that would take place over the next 2 decades. John Elkington’s minimal catch phrases for the complex theories of sustainability were easy to understand and provided a simple road map for business. Recognizing cost savings from reductions in water, waste, energy and chemicals as well as the value of preserving regional icons as travel destinations, the Planet piece of Elkington’s phrase is now accepted as mainstream hotel operation. Read on...

Lawrence Adams
  • Eco-Friendly Practices
  • The Wellness Trend in Hospitality
  • Explore the evolution of wellness in hospitality from the early days of Greco-Roman Thermae to the thermal spas of Central Europe and US resort towns to ultra-modern spas in the heart of the Swiss Alps. As wellness takes on a renewed importance in hospitality, we see medical science-based technological innovation applied to the health and well-being of hotel guests through the Stay Well Rooms program created by health-centric real estate developer Delos. Learn how major hotel firms are incorporating robust wellness programs into their brands. Watch wellness evolve to satisfy growing market demands with technological advances and innovative programs. Read on...

Mandy Chomat
  • Eco-Friendly Practices
  • Luxury Tourism's Emphasis on Eco-Tourism
  • Over the years, luxury has been defined by everything from fancy objects and shiny finishes to exceptional service and authentic experiences. Today’s definition of luxury encompasses a new element, eco-consciousness. Whether a property is Platinum LEED certified and positions itself as “green” or simply promotes responsible practices, an element of eco-tourism is now the expectation at upscale hotels and resorts around the world. Read on...

Ken Hutcheson
  • Eco-Friendly Practices
  • How to Create a Welcoming Landscape
  • Whether a guest is staying at your hotel for business or pleasure, their first impression can be a lasting one. Even before they walk into your hotel’s lobby, they’ve already started to form their opinion of your hotel – whether that was based on a visit to your website or as they drove up to your hotel. Just as the messaging on your website helps to set expectations and provides your guests with a glimpse into your commitment to making their stay at your hotel an enjoyable one, so does the appearance of your landscape. Every touch point the guest has with your hotel impacts his or her customer experience, making it even more critical that those encounters reflect your brand. Read on...

Arthur Weissman
  • Eco-Friendly Practices
  • Partnering with Your City to Promote Sustainability in Tourism
  • This article discusses the overall benefits for hotel owners and managers of partnering with their local jurisdiction to promote sustainable tourism. Such a partnership goes beyond the typical relationship with the city’s CVB in that it directly includes city departments and ideally the mayor’s office. The partnership may take many forms; the type expounded on in this article is based on promoting environmental certification by a third-party to tout the hotels’ and city’s sustainability credentials. The city’s support may come in the form of in-kind service and promotion or actual grants to subsidize program costs, such as for certification fees. Read on...

Joseph Ricci
  • Eco-Friendly Practices
  • Outsourcing Increases Sustainability Through Volume Production
  • Resource conservation is becoming more of an economic necessity than a choice in hotel business practices as the cost of water, energy and other supplies rises. Laundry operations represent a fertile frontier for such improvement. Using mass-production technologies easily accessible via outsourcing decreases a property’s carbon footprint thanks to water and energy conservation in linen processing. Ensuing labor savings from this greater mechanization add to this economic benefit. TRSA aids hotels in locating high-efficiency outsourced linen, uniform and facility services through its Clean Green certification program and provides a published guide to finding certified green suppliers of all kinds of products and services needed for hotel operations. Read on...

Gaynor Reid
  • Eco-Friendly Practices
  • How Hotels Can Have a Positive Impact on Communities
  • The tourism industry leaves a significant impact when you consider the need to move people around, host them and feed them, with the intrinsic needs for water, energy and food. As the travel industry continues to grow apace in Asia Pacific it is becoming increasingly important for hospitality providers to reduce their environmental footprint as well as to give back to the local communities in which they operate. AccorHotels first committed to a comprehensive environmental policy back in 1974 and is firmly committed to creating positive hospitality wherever it operates. While many of its actions are on a global scale, it has found that what is just as important is for each hotel in the network to work regionally to impact positively on its local community. Read on...

Bill Lally
  • Eco-Friendly Practices
  • How Hotels Can Approach Technological Sustainability
  • Green initiatives have become widespread across the hospitality market, often denoted from a sign that kindly asks guests to reuse your towels or use less water. These are small steps that hotels can take, but new technologies are making large-scale sustainability programs possible. This next wave is about more than material conservation; now the whole building is starting to get smarter through design, automation systems, sensor technologies and a fully integrated guest experience. One of the first aspects that hotels consider when going green is the materials for the décor as part of the branding and custom experience. Read on...

Tara Hammond
  • Eco-Friendly Practices
  • The New Souvenirs: Memories, Experiences, and Sustainable Sourcing
  • The United Nations designated 2017 as the International Year of Sustainable Tourism for Development to support a change in policies, business practices and consumer behavior towards a more sustainable tourism sector. But how will those of us whose purpose it is to innovate and drive change in corporate social responsibility affect change among consumer behavior? It is not enough to just implement policies and practices. Communicating our actions to guests is the key to inspiring change in everyday behaviors. The United Nations designation provides a platform to communicate the great programs and initiatives happening all over the world, especially within sustainable sourcing. Read on...

Wendi Gelfound
  • Eco-Friendly Practices
  • Conserving Sacred Waters in the High Desert
  • Steeped in myth and legend, the ancient springs at Ojo Caliente Mineral Springs Resort & Spa, 60 miles north of Santa Fe in Ojo Caliente, New Mexico, have been a gathering place and source of healing for thousands of years. The use of the waters can be traced back to the earliest human migrations in the region, when ancestors of today’s Tewa tribes built large pueblos and terraced gardens overlooking the springs. Now, ruins of these ancient cities are marked by the shadows of walls and a sprinkling of potsherds. Read on...

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MAY: Eco-Friendly Practices: The Value of Sustainability

Eric Ricaurte

In 2011, we visited the 10 hotels contracted in the room block for the Greenbuild conference in Toronto. As part of their award-winning sustainable event program, the conference organizers embedded green practices into the contract language for these hotels, who either had to comply with the requirements, explain their reason why they couldn’t implement them, or pay a $1,000 fine. Part of our consulting work was to gather the data and confirm some of the practices on-site. Read on...

Susan Tinnish

Hotels brands have actively engaged in large-scale efforts to become more environmentally friendly. Individual hotels have made great strides on property. Many significant large-scale eco-initiatives s are most easily built initially into the infrastructure and design of the building and surrounding areas. Given that the adaptation of these large-scale changes into the existing asset base is expensive and disruptive, hotels seek different ways to demonstrate their commitment to sustainability and eco-friendly practices. One way to do so is to shift the focus from large-scale change to “small wins.” Small wins can help a hotel create a culture of sustainability. Read on...

Shannon Sentman

Utility costs are the second largest operating expense for most hotels. Successfully reducing these expenses can be a huge value-add strategy for executives. Doing this effectively requires more than just a one-time investment in efficiency upgrades. It requires ongoing visibility into a building’s performance and effectively leveraging this visibility to take action. Too often, efficiency strategies center on a one-time effort to identify opportunities with little consideration for establishing ongoing practices to better manage a building’s performance ongoing. Read on...

Joshua Zinder, AIA

Discussions of sustainability in the hospitality industry have focused mainly on strategies at the level of energy-efficient and eco-friendly adjustments to operations and maintenance. These "tweaks" can include programs to reduce water usage, updating lighting to LEDs, campaigns to increase guest participation in recycling, and similar innovative industry initiatives. Often overlooked—not only by industry experts but even by hotel operators and designers—are possibilities for hotel design and construction that can make a property truly sustainable from the get-go. Read on...

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.