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MAY: Eco-Friendly Practices: Doing Well by Doing Good

Sarah Harkness

“Oh great,” you must be thinking. “Another article about Millennials. Haven’t we exhausted this topic already?” Trust me, as a Millennial I understand your frustration. Feeling like you are consistently labeled as lazy, entitled, distracted, and a contributor to the demise of the English language isn’t good for one’s self-esteem. I am not here to argue with whatever preconceptions that you may or may not have about my generation, instead I want to tell you what I do know, and why it is important for you as a travel brand to at least try and understand the collective “us”. READ MORE

DJ  Vallauri

A lot has been said and written about the “millennial traveler” and how “different” their travel and hotel needs are. How connected and ambitious they are, the young movers and the shakers in the modern business world. In fact, nearly every major hotel brand believes millennial travelers are seeking new places to stay when traveling, new experiences, new ways to connect, new ways to stay healthy while on the road and so on. New millennial brands continue to launch onto the scene. Brands like Marriott’s Moxy, Hilton’s TRU, Starwood’s Aloft and Hyatt’s Centric all seeking to be positioned to grab the growing share of millennial traveler. READ MORE

Carolyn  Childs

Globally the influence of Millennials on travel and on marketing has been profound. In the US, Millennials are as large a generation cohort as Baby Boomers . In China, they are a smaller generation numerically thanks to the one child policy. But as the first generation to benefit from China’s astonishing economic growth, 80s children (as they are known) are a wealthy and high-consuming group. The word Millennial has almost become synonymous with youth. But that is about to change. READ MORE

Jonathan Bailey

There are roughly 80 million millennials in the United States, and each year they spend approximately $600 billion. Clearly, marketers have recognized this group and are scrambling to reach out to them, connect in a relevant way and convince them of brand relevancy. Some are missing a big opportunity for success, however, because they are operating under the false assumption that all millennials belong in the same gigantic group. There is more than meets the untrained eye here, and properly targeting millennials is a multi-faceted, complicated effort. If you’re like me, you are inundated with articles, webinars and conferences READ MORE

Coming Up In The July Online Hotel Business Review


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Feature Focus
Hotel Spa: Front and Center
The Spa/Wellness movement that exploded a few years back continues to reverberate and expand. Once considered to be an "add on" (which was often relegated to an unused space in the hotel basement), spas are now front and center within the hospitality industry, and hotel management is realizing just how much a luxurious spa can contribute to the bottom line. Room rates are higher. Bar tabs are higher. Food checks are higher. In addition, guests now frequently choose a hotel based on its available spa services, so having a spa within the facility can provide significant financial returns. Plus, guests are using those services in new and novel ways. Some guests are requesting treatments upon arrival (as a way to counter jetlag or to kickstart productivity) and they are often booking their sessions through a hotel app. Some hotels are even offering free massages upon check-in as an inducement to stay. Still other guests are building their entire travel and vacation plans around exotic spa and wellness experiences and of those, thermal hot springs are currently very popular. More and more people are seeking out thermal hot springs as an affordable, social and naturally therapeutic spa experience. Honeymooning couples are seeking out spa packages designed just for them. Couples massages, aromatherapy treatments and nutritious cooking classes make for a romantic and healthy honeymoon they can both enjoy together. Other leading spas are offering stress management courses, classes in meditation and yoga, anti-aging treatments, and spa services designed specifically for men. The July issue of the Hotel Business Review will report on all these trends and developments and examine how hotel spas are integrating them into their operations.